Every day, millions of people open Google looking for somewhere to go, something to eat, or someone to call. They're not browsing. They're deciding. And what often tips that decision is whether your business looks active right now.
Google Business Profile Posts put you in front of them at that moment. A post about tonight's happy hour. A post about the World Cup tour package is still available this weekend. A post with a first-visit discount that answers the exact question someone just typed in.
The best practices in this guide come directly from Google's product team, including the product manager who built the updated post tool, plus the new scheduling and recurring post features that launched in late 2025. Read more →