ХХI century in marketing is rightfully considered to be the consumer century. All business participants are forced to think about the client above all. It is not enough to think about what needs customers have and what desires they want to satisfy with the goods they purchase.
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If you want consumers to forget about your competitors and go for shopping on your website, you must learn to understand how they make purchasing decisions.
Commercial SEO is one of the most competitive areas in digital marketing. If you are promoting an online store, in order to beat the competition, you will have to work on a number of factors.
It's not too bad if customers periodically scold the company. The problem arises at the moment when employees or owners of companies react to criticism incorrectly or leave it unattended.
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The transition of business to the Internet did not prevent unfair competition. On the contrary, many companies have new tools to influence consumer opinion and remove competitors. This trend is observed in the field of eCommerce, where every day hundreds of people leave their reviews about sites and products and help other users to form their own opinion.
The ability to quickly share your opinion with others and even with strangers on the Internet has drastically changed our lives, especially the lives of people involved in eCommerce. Read more →
Customer reviews and feedback are a powerful marketing tool. Social proof plays an important role in shaping customers’ trust towards the brand. The more people note a high reputation of a company or brand, the more it attracts new customers. Read more →
Your customers have great power because they can manage not only the rating of the product but also your company. Thus, if you give your client the opportunity to leave feedback with photos, it will receive a positive response and increase the credibility of your site. Read more →
Reputation management is often associated with crisis management. A lot of business owners think reputation management is something they do when a problem already occurred. This definition of reputation management does not produce the highest level of reputation. In fact, reputation management providers often instill fear into business owners just to come in as saviors to salvage the situation they caused. Read more →
Your reputation is one of the most important assets for your business. Without it, your business could become faceless and your customers may turn elsewhere. For long, businesses have focused on managing their reputation rather than marketing it. However, reputation marketing has become a buzzword today because of the relevance it holds for businesses. Read more →