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Review management software pulls your reviews into one inbox, sends review requests to customers, helps you write replies and reports on what people say. The nine options below differ most on three points: which review sites they cover, whether they ask for reviews by text or by email, and whether you can see a price without a sales call. We make one of them, GLocal, so it gets the same treatment as the rest: what it does, what it costs and who should pick something else.

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To ask for a Google review, send each customer your direct review link within a day of the visit, in one or two sentences that use their name and say what they bought, and ask for an honest review. Send the same request to every customer, offer nothing in return, and don't tell them what to write or how many stars to give. The 15 templates below follow those rules for in-person asks, phone calls, email, text, WhatsApp, reminders and support tickets. Copy them, swap the brackets for your details, and send.

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Mobile rank tracking means checking where your website and your business appear when someone searches Google on a phone. For a local business that is two separate measurements: the organic results, which you track by device from the city your customers search in, and the local pack and Google Maps results, which you track by location, point by point, because a phone tells Google where it is down to the street.

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We audited 286 Google Business Profiles (formerly Google My Business) between July 16 and October 14, 2026. 56% had no services or described fewer than half of them, 37% had no live post from the last 90 days, and 76% tripped at least one text-matching rule in our policy scan. About one in nine had edits from Google waiting for the owner to accept or reject. Each owner signed in with Google to run the audit, so these Google My Business statistics come from the owner's side and include fields a public scraper cannot see, such as edits Google is waiting for the owner to review, plus the full attribute and service data.

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Most "free rank trackers" are either a one-off checker that forgets the position it just showed, or a paid tool with a 14-day trial. Eleven tools are free in some real sense. Below is the exact limit of each, from its own pricing or help page, split into Google Maps trackers and organic keyword trackers, because you need one of each.

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Geo location rank tracking means checking where your business ranks on Google when the search is made from a specific place: a city, a ZIP code or an exact GPS point. It is geographic. It has nothing to do with generative engine optimization, the other "GEO". If you want to know whether ChatGPT or Gemini names your business, that is the job of the AI visibility tracker; this post is about the map.

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Your primary Google Business Profile category should finish the sentence "this business is a ___" with the one thing that earns most of your revenue, and it should match what the top 3 profiles in the map pack for your main keyword use. Add 2 to 4 secondary categories for services you sell every week, and stop there.

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Google ranks your plumbing, cleaning or landscaping business around an address nobody can see. You hide it, as Google's guidelines tell you to, and Google keeps using it as your centre point anyway. Every search a customer runs is measured against that hidden pin. Ten minutes from your house you look strong. Forty minutes away, in the town you want to work in, you drop out of the map pack.

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