Many sellers agree that the importance of reviews in eCommerce becomes more relevant and obvious. But the problem is that customers simply do not want to participate in the life of online stores. According to estimates of various experts, reviews are left by 7 to 17% of online stores’ customers.
If a person comes to your website, it does not mean that he will make a purchase. According to statistics, the majority of online stores have a bounce rate of 50-60%, although according to experts in the field of internet marketing, it should be 20% to 40%.
We tell a lot to our customers and partners about the benefits of reviews in eCommerce and today we want to talk specifically about how to use feedback to increase conversion.
ХХI century in marketing is rightfully considered to be the consumer century. All business participants are forced to think about the client above all. It is not enough to think about what needs customers have and what desires they want to satisfy with the goods they purchase.
Read more → If you want consumers to forget about your competitors and go for shopping on your website, you must learn to understand how they make purchasing decisions.
Commercial SEO is one of the most competitive areas in digital marketing. If you are promoting an online store, in order to beat the competition, you will have to work on a number of factors.
It's not too bad if customers periodically scold the company. The problem arises at the moment when employees or owners of companies react to criticism incorrectly or leave it unattended.
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The transition of business to the Internet did not prevent unfair competition. On the contrary, many companies have new tools to influence consumer opinion and remove competitors. This trend is observed in the field of eCommerce, where every day hundreds of people leave their reviews about sites and products and help other users to form their own opinion.
The ability to quickly share your opinion with others and even with strangers on the Internet has drastically changed our lives, especially the lives of people involved in eCommerce. Read more →
Customer reviews and feedback are a powerful marketing tool. Social proof plays an important role in shaping customers’ trust towards the brand. The more people note a high reputation of a company or brand, the more it attracts new customers. Read more →