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Add to ChromeA: This tool builds a Google search URL with your keyword, language, country, and a UULE parameter to simulate results from a chosen location.
A: Yes, location has a significant impact. Local rankings can vary by just moving a few feet because Google’s local algorithm prioritizes proximity. As you move, your distance to nearby businesses shifts, so the results adjust.
A: UULE is a parameter Google uses to specify geographic targeting. Originally for Google Ads, it also sets the geographic search location in organic and local results.
A: Use this tool to generate a UULE for your chosen place and open the link to see results as if you were there. Simply adding a city name to a query isn’t enough—UULE makes Google treat your search as coming from that location.
A: Results fluctuate constantly due to location, time, device, personalization, and ongoing algorithm updates. This is expected behavior.
A: No. Conditions rarely match exactly (IP, device, browser, history, timing). Your rank tracker’s snapshot is accurate for when it checked.
A: Use the UULE parameter generated by this tool. You can also emulate location via browser dev tools, but this is slower and requires resets.
A: Yes. It’s free to use without signup; usage is limited only by Google’s own constraints.
A: Enter your keyword, select a location and language, generate the link, then scan the results to find your site’s ranking.
A: Yes. Pick the desired location; the tool sets Google’s country (gl) and language (hl) accordingly.
A: Not currently. Run one keyword at a time.
A: Google supports up to 100 results per page. After opening the generated link, append &num=100 to the URL if needed.
A: No. It simulates full search results by location, not title/description previews.
A: Yes. Try our Geolocation Spoofing extension to change your browser’s geolocation and see real Google Search and Maps results from any city.
A: UULE is a prefixed Base64 string of the location. You can strip the prefix and Base64‑decode to inspect it, but decoding isn’t required to use the tool.