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Yes, location has a significant impact. In fact, local rankings can vary by just moving a few feet. I've conducted tests where I walked down the street or drove through different areas, running searches at each stop. The results often change block by block. This is because Google's local ranking algorithm prioritizes proximity, meaning the closer a business is to the searcher, the higher it may rank. As you move to different locations, your distance to nearby businesses shifts, causing the search results to adjust accordingly.
If you want to see search results from a location you’re not physically at, simply adding a location name to your query won’t give you accurate results. You need a tool that makes Google believe you're searching from that specific location. The UULE parameter generated by this tool does exactly that, simulating the search as if you were in the selected location.
UULE is a parameter Google uses to specify geographic targeting. Originally developed for Google Ads, it also works for setting the geographic search location in organic and local search results.
Just use this tool! It generates a UULE parameter for the location you choose and provides a link to Google search results based on that location. This lets you view search results as if you were physically present there.
Constantly. In a study using our local rank tracking software, we monitored rankings every hour over a 72-hour period without changing any location, browser, or IP settings. The local search results fluctuated significantly. Since then, Google’s algorithm has become even more dynamic, adjusting search results in real-time based on millions of data points that update frequently.
No, they aren't wrong. Search results are continually changing, as explained earlier. Even if you check just 10 seconds later, the results may be different. Various factors like IP, device, browser, and search history influence rankings. It’s impossible to replicate the exact conditions of a rank tracker manually. What your rank tracker reports is accurate for the moment it checked, and you can trust that snapshot of data.
You can modify your search location using a UULE parameter like the one generated by this tool. Alternatively, you could use the developer tools in Chrome to manually set your location, but it’s a lengthy, complicated process that requires resetting afterward. This tool offers a much simpler solution.