GLocal by Wiremo

The Google Reviews Management Tool to collect and manage Google reviews

GLocal is the Google reviews management tool for collecting and replying to every Google review. It asks each customer for feedback first, sends happy customers to Google, and gives unhappy ones a private way to reach you. You collect more 5-star reviews and rank higher in local search.

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  • 500+
    businesses managed
  • 50,000+
    reviews managed
  • 4.9★
    average rating

Why GLocal is the best Google review management tool

GLocal is a Google review management tool for businesses that want more 5-star reviews and a stronger reputation. You manage and reply to every review from one dashboard. With smart review filtration, happy customers head to a public Google review while concerns reach you privately first.

GLocal dashboard showing a business's average rating, total reviews, review-request stats, rating breakdown, and quick actions for managing Google reviews in one place.
  • Smart review filtration

    • Make it easy for happy customers to leave a 5-star review on Google through a branded short link.
    • Route low ratings (under 4 stars) to a private feedback channel instead of a public review.
    • Every feedback page keeps a “Review us on Google” button in view, so any customer can leave a public review at any time.
  • You stay in control

    • Set the rating threshold, or turn filtering off and ask every customer equally.
    • Choose emoji or star ratings and write your own feedback questions.
    • You decide how to collect and route feedback. GLocal just gives you the tools.
  • Boost your Google ranking & local SEO

    • Strengthen your Google Business Profile with a steady flow of fresh 5-star reviews.
    • Grow your review volume. More positive reviews push your listing higher on Google Maps.
    • Recent, genuine reviews keep your profile active and competitive in the local pack.

Trusted by local businesses and agencies

500+ businesses and 50,000+ reviews managed on GLocal, at a 4.9 average rating.

  • GLocal replaced three tools we were paying for separately. Our team saves at least 5 hours per week.

    Sarah M. · Agency owner
  • The AI review responses are incredible. They sound exactly like how I'd write them myself.

    Marcus T. · Restaurant owner

Your Google review management dashboard

GLocal's dashboard pulls every Google review into one place, with AI-assisted replies and review-request automation built in. Manage reviews from all your locations in one workspace and spot trends as they show up.

GLocal reviews inbox showing every Google review with sentiment tags, extracted keywords, and AI-generated reply suggestions in the business's brand voice.
Every Google review in one inbox, with sentiment, keywords, and AI reply suggestions ready to post.
  • Every review in one inbox

    Pull all your Google reviews into a single dashboard. Filter by rating, sentiment, or unreplied, and respond without leaving the page.

  • AI replies in your brand voice

    Generate on-brand replies with control over tone, language, and length, then post in a click. Switch on auto-replies for the reviews you'd rather not touch.

  • Reply fast, win trust

    Reply within 24 hours and you can lift customer trust by up to 88%. GLocal puts unreplied reviews at the top of your inbox so none get missed.

  • Sentiment & keyword insights

    See the sentiment and recurring keywords across your reviews, so you know what to fix and what to lean into.

Resolve issues privately, before they become public reviews

GLocal helps you manage reviews and resolve problems privately, so your Google rating keeps climbing. Watch feedback in real time and use sentiment analysis to see what customers care about and respond to it.

GLocal review filtration settings routing customers who rate below 4 stars to private feedback, with a live phone preview of the review landing page.
Choose the rating threshold that routes unhappy customers to private feedback instead of a public review.
  • Private feedback collection

    Customers who rate below your star threshold land in a private Filtered inbox, visible only to you and never on Google. You see the problem and fix it first.

  • Direct customer engagement

    Reach out by email, understand the issue, and offer a solution. Direct engagement builds stronger relationships and shows customers you're paying attention.

  • Encourage 5-star reviews

    After resolving a concern, invite the customer to leave a fresh 5-star review on Google with a follow-up. Positive reviews build trust and sway future customers.

  • Build customer loyalty

    Fixing issues before they go public earns trust and repeat business. Turn feedback into changes customers can see, and they'll know their opinion counts.

Every customer can always leave a public Google review

GLocal asks each customer for feedback first, points happy customers to Google, and gives unhappy ones a private way to reach you. Every feedback page still keeps a “Review us on Google” button in view, so any customer can post a public review in one click. You're always in control of how you use filtering. Because rating-based filtering can conflict with Google's review policies and consumer-review rules like the FTC's, many businesses use GLocal simply to ask every customer for a review and to catch problems early.

GLocal mobile review landing page with a star rating and a Review us on Google button shown to every customer regardless of rating.
Every customer always sees a “Review us on Google” button.

Automate Google review requests with smart filtration

GLocal collects feedback, filters reviews, and raises your Google rating from one dashboard. A request sent right after the sale brings in the most reviews.

GLocal email sequence builder for automated Google review requests — a multi-step drip with stop conditions and a per-customer journey timeline.
Build a multi-step review-request sequence that stops the moment a customer leaves a Google review.
  • Automated email requests for Google reviews

    Send a review request by email automatically after each customer interaction, on a schedule you control.

  • Email + SMS sequences

    SMS coming soon

    Build a follow-up sequence so customers who don't respond get a second reminder. Email sequences are live today, with SMS coming soon.

  • Sentiment-based filtering

    Happy customers go straight to Google; unhappy ones reach you privately first through a branded short link.

  • Customizable templates

    Personalize the subject, message, logo, and call-to-action so every request matches your brand.

  • Customer list & bulk import

    Import your customer list by CSV, enroll in bulk, and track each request from sent to reviewed.

  • Performance tracking

    See open and response metrics per campaign, plus a timeline for every customer.

Powerful tools to manage your Google reviews

GLocal puts AI replies, smart filtration, automated requests, and review analytics in one place. Use them to protect your reputation and lift your Google rating.

GLocal review analytics showing the sentiment breakdown and the keywords customers mention most across their Google reviews.
See the sentiment and the keywords customers mention most across your reviews.
  • AI-powered review replies

    • Generate replies in your brand voice, with control over tone, language, and length.
    • Reply to every review in a click, straight from your inbox.
    • Set auto-reply rules for the reviews you want handled automatically.
  • Smart review filtration

    • Route low ratings to a private, branded feedback page before they reach Google.
    • Resolve concerns privately, then invite a fresh public review.
    • Spot reviews Google has removed in a dedicated Deleted tab.
  • Reputation & social proof

    • Build a strong public review presence on Google that sets you apart from competitors.
    • Turn your strongest reviews into social proof that wins new customers.
    • Manage reviews and reputation across every location from one dashboard.
  • Review analytics & insights

    • Read the sentiment behind every review at a glance: positive, neutral, or negative.
    • Spot the keywords customers mention most, so you know what to fix and what to promote.
    • Track review volume and rating trends, and share review reports with clients.

Start filtering feedback and collecting more positive Google reviews

Improve your Google business reputation now.

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Who is GLocal for?

  • Local businesses

    Improve Google Business Profile optimization, reply faster, and attract more customers.

  • Marketing agencies

    Manage reviews across every client location from one dashboard, with white-label reports and role-based team access.

  • Service-based businesses

    Increase customer satisfaction and collect more 5-star reviews without the manual chase.

Google review management software vs. an agency

You can hire a company to manage your reviews, or run the same workflow yourself with a tool like GLocal.

GLocal (tool)An agency
Monthly costFrom $29.99/moMonthly service retainer, usually higher
Who does the workYou, a few minutes a week, with AI doing the heavy liftingThe agency, on their schedule
Control & dataYou own your profile, replies, and dataYou grant account access and follow their process
AI replies & filteringBuilt inDepends on the provider
TurnaroundReply and request in real timeWait for their reporting cycle
CommitmentCancel anytime, 30-day money-backOften a contract

How to manage Google reviews in 5 steps

Managing Google reviews well comes down to a handful of repeatable steps.

  1. 1

    Claim and verify your profile

    Claim your Google Business Profile and verify it, so you can reply to reviews and see them all in one place.

  2. 2

    Reply to every review

    Respond to positive and negative reviews, ideally within 24 hours. GLocal drafts AI replies in your brand voice, so each one takes seconds.

  3. 3

    Ask every customer for a review

    Send a review request after each visit. Asking everyone keeps you within platform guidelines and brings in a steady flow of fresh reviews.

  4. 4

    Catch problems early

    Use review filtration and sentiment analysis to spot unhappy customers and recurring complaints before they pile up.

  5. 5

    Track your rating over time

    Watch your rating, review volume, and keyword trends, so you know what's working and what to fix.

Best practices for managing Google reviews

A few habits keep your Google rating healthy and your reputation strong.

  • Encourage honest feedback

    Ask every customer for a review, not just the happy ones. It gathers honest feedback, keeps you within platform guidelines, and a request sent right after the visit lands more reviews.

  • Respond to all reviews

    Reply to the good and the bad so customers know you're listening. AI-assisted replies save time and keep your brand voice consistent.

  • Optimize your Google Business Profile

    Keep your business details accurate and up to date. An optimized listing with positive reviews ranks higher in local results like Google Maps.

  • Use follow-ups strategically

    Remind customers to update their review once you've sorted out their issue.

  • Leverage positive reviews

    Share your best reviews on social media and feature them in your marketing to boost credibility.

  • Monitor reviews in real time

    Turn on alerts so a new review never sits unseen. The sooner you spot feedback, the sooner you can reply and fix what's wrong.

The role of business information in review management

Reviews build on accurate business information. When your details match everywhere customers find you, you earn more trust and more positive reviews.

  • Keep your business listings accurate

    Your reviews depend on a correct, current listing, starting with your name, address, and hours. Outdated details confuse customers and cost you visits. Keep your information right everywhere customers look.

  • Build trust and local SEO with current info

    Accurate hours, services, and contact details tell customers you're reliable, and reliable businesses earn more reviews. Current information also helps you stand out in local results and bring in more customers.

  • Stay consistent across Google Maps and directories

    Identical name, address, and phone (NAP) across Google Maps and every directory helps search engines trust your business and improves your local rankings.

  • Make it easy for customers to reach you

    Clear contact details make it easy for customers to reach you with praise or complaints. Reply to every review and you show you care, and you often win back a customer who had a bad day.

Google review management: frequently asked questions

Is review filtering against Google's policies?
Google's policies discourage routing customers to public reviews based on how they rate, and consumer-review rules like the FTC's prohibit suppressing negative reviews. GLocal gives you the tools: a private feedback channel plus an always-visible “Review us on Google” button on every feedback page. How you use them is your decision. The safest approach is to ask every customer for a review and use the private channel to catch and fix problems early. If you enable rating-based filtering, you do so at your own discretion.
How much does GLocal cost? Is there a free trial?
Plans start at $29.99/mo. There isn't a free trial. Instead, every plan comes with a 30-day money-back guarantee: start today, and get a full refund within 30 days if it isn't for you. Cancel anytime.
What is review filtration, and how does it affect collecting reviews?
Review filtration guides customers based on their experience before they post publicly. GLocal lets you handle negative feedback privately while inviting satisfied customers to leave a 5-star review on Google.
Does GLocal write the review replies for me?
GLocal's AI drafts replies in your brand voice, with control over tone, language, and length. You review and post in a click, or switch on auto-replies for the reviews you'd rather not touch.
What tools does GLocal provide for tracking and analyzing reviews?
You can monitor every review in real time from the GLocal dashboard, with insight into review trends, keywords, and sentiment, automated alerts for new reviews, and AI-powered reply suggestions.
Can I manage more than one location?
Yes. Connect multiple Google Business Profiles to one workspace and manage reviews, requests, and reports across every location from a single dashboard. Your team gets role-based access, and agencies get white-label reports.
How do I manage Google reviews for my business?
Claim your Google Business Profile, reply to every review, ask happy customers for new ones, and keep an eye out for fresh feedback. GLocal runs all of it from one dashboard: it pulls in every Google review, drafts AI replies in your brand voice, and sends review requests by email.
Do Google reviews matter for local SEO?
Yes. Your review count, star rating, and how recent your reviews are all feed Google's local ranking, and most people read reviews before they choose a business. A steady flow of fresh 5-star reviews helps you rank higher in the local pack and win more clicks.
How do Google reviews get removed, and can I take down a fake one?
Google removes reviews that break its policies, like spam, off-topic posts, or conflicts of interest. You can flag a review from your Google Business Profile, but Google makes the final call and most removals take time. GLocal monitors your reviews in real time and flags ones that disappear, so you spot changes fast. You can't delete a genuine negative review, so the better move is to reply well and outweigh it with newer positive ones.
Should I hire a Google review management company or use a tool?
An agency manages your reviews for you and bills monthly for the service. A tool like GLocal gives you the same workflow (monitoring, AI replies, review requests, and filtering) at a lower cost, and you stay in control. Plans start at $29.99/mo with a 30-day money-back guarantee, so most small businesses run it themselves.
How do I get my Google review link to ask customers for reviews?
Open your Google Business Profile, select “Ask for reviews,” and copy the short link Google creates. Share it by email, text, or a QR code. GLocal sends review requests for you and routes feedback through a branded short link, so you don't have to copy and paste it. You can also turn your link into a printable QR code with our free Google review QR code generator.

Start collecting Google reviews now

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