11 free tools by Wiremo · No signup · Real Google data

Free local SEO and Google Business Profile tools

Eleven focused tools that cover the work most local businesses actually need: profile and website audits, post drafts, review replies, Place ID lookups, schema markup, review QR codes, keyword research, location encoding, and review math. No signup, no credit card.

  • 11 tools, 1 toolkit
  • No signup
  • Real Google data

What these free tools do

Local SEO is the discipline of getting a business found by people searching nearby — "plumber near me," "vegan bakery Tenerife," "dentist Brooklyn." The signals Google uses to rank those queries are different from regular SEO: the Google Business Profile (GBP) carries most of the weight, the website still matters, and the gap between them is where most local businesses lose rank.

These tools cover the four jobs that come up over and over in local SEO: auditing what's wrong, fixing what you can fix yourself (schema, posts, review collection), researching what to rank for, and quantifying the math (review counts, location encoding). The tools that look up a business read real Google data (the Google Business Profile API for the audit, the Places API for the others) instead of generic templates or guesses.

None of the tools require signup to see the result. A few ask for an email after several uses or to mail a copy of the output, but the score, draft, generator, or report is always shown first. That's deliberate: the tools have to be useful on their own before they earn the right to ask for anything.

Why use these free tools

Real Google data, not guesses

Every tool that looks up a business reads the actual Google Business Profile or Places API for the location you choose. Audits, post drafts, and review math are computed against your live numbers, not generic templates.

Built by GBP specialists

Wiremo has spent a decade helping local businesses with Google reviews and GBP management. The same checks our agency uses internally are the ones running here.

Stays free, no signup wall

All eleven tools work without an account. We ask for your email after several runs of the same tool, to unlock a bulk mode, or when you want a copy of the result mailed to you. The single result is always shown first.

Open methodology

Every tool's checks, weights, and prompts are published on the tool's page. No black-box scores. If the audit deducts 5 points for missing service area, you'll know exactly why.

Privacy-respecting by default

OAuth tokens stay in memory for the audit and are discarded. JSON validation runs entirely in your browser. We don't sell data, we don't share emails with third parties, and unsubscribe is one-click.

Linked, not siloed

The tools cross-reference each other. The GBP audit's report links to the schema generator for missing markup; the website audit links to the keyword generator for thin local-page content. One toolkit, not eleven separate tabs.

Who these tools are for

Local SEO work happens across three roles. The same eleven tools answer different questions depending on which one you are.

  • Business owners

    Run the GBP audit and the website audit, fix what they flag, generate review QR codes, and you've covered the 80% of local SEO that moves rank. No agency required.

  • SEO consultants and freelancers

    Run the audits before a discovery call. Walk in with the prospect's score, the live local-pack ranking, and a prioritized fix list. Free, no credentials shared, no per-audit cost.

  • Agencies and multi-location managers

    Spot-check client profiles between full Lighthouse and BrightLocal runs. Use the schema generator to draft LocalBusiness JSON-LD per location. Use the post generator to seed monthly content calendars.

How this toolkit compares

Most free local SEO tool collections fall into three camps: a tiny set of demos for a paid SaaS, a sprawling 100+ list of generic schema and meta-tag generators, or a single audit tool gated behind email. This toolkit is built differently.

What you'd wantThis toolkitMost free SEO tool sites
Real live Google dataYes: GBP API for audits, Places API for business lookupsMany use generic templates or the public Places snapshot only
Tools work without signupYes — score, draft, or report shown before any email is askedMost gate the result behind an email or trial signup
Tools are linked togetherAudit reports cross-reference the schema, post, and keyword toolsSeparate tools, separate workflows, no shared context
Open scoring methodologyEvery check, weight, and threshold is documented on the tool pageBlack-box scores, no breakdown of how points are deducted
AI grounded in your dataPost drafts, review themes, and audit summaries use your live profileGeneric AI templates that don't read your business at all
PrivacyOAuth tokens discarded, JSON tool runs client-side, one-click unsubscribeMany require account creation and store the data indefinitely

Free tools FAQ

What people ask before using one of these tools.

What is a local SEO toolkit?
A local SEO toolkit is a set of tools that cover the recurring jobs in optimizing for local search: auditing the Google Business Profile and website, generating LocalBusiness schema and posts, writing review replies, finding Place IDs, creating review QR codes, doing keyword research, and quantifying review math. The eleven tools on this page cover those jobs end-to-end without overlapping with each other.
Are these tools really free?
Yes. Every tool on this page works without signup or payment. Some tools ask for your email after a few uses, to unlock a bulk mode, or to mail you a copy of the result, and you can opt out at any time. No credit card, no trial expiration.
Do you store my Google Business Profile data?
Only what's needed to render the result: business name, place ID, address, category, ratings, and (for the audit) the live profile snapshot. Audit reports are kept for 90 days behind an unguessable URL, then auto-deleted. The OAuth access token used by the GBP audit is held in memory for the run and discarded immediately. Nothing is shared with third parties.
Which tool should I run first?
If you have a verified Google Business Profile, run the GBP audit first — it scores your profile across 32 weighted checks plus a Google policy scan and points to the highest-impact next step. If you don't have a GBP yet (or want to audit a competitor's site), run the website local SEO audit instead — it works on any URL and cross-references the live GBP if one exists.
How is this different from BrightLocal, Semrush, or Whitespark?
Those are comprehensive paid platforms for SEO agencies running ongoing client work — multi-location dashboards, citation building services, monthly subscriptions. This toolkit is free, requires no account, and focuses on point-in-time tasks: audit, generate, validate, calculate. The two are complementary, not competing — agencies use both.
Why does Wiremo offer these for free?
We make our money from GLocal (a paid GBP management product) and GTrack (a paid Google Maps rank tracker). The free tools showcase the same engine and bring people who like the work into the paid funnel — but the tools themselves stand alone and don't require either product. Use them indefinitely without ever upgrading and we won't push you.
Will more tools be added?
Yes. New tools land at /free-tools as they ship. The current focus areas are tools that surface signals owners can't otherwise see — GBP suspension risk, hreflang validators, citation checkers. Bookmark this page or follow the changelog to catch new additions.

Want all of this on autopilot?

GLocal turns the audit, post drafts, review replies, and post scheduling into a single workflow. GTrack adds geo-grid rank tracking on top. Both come with a 30-day money-back guarantee.

See GLocalSee GTrack