30-second audit · No signup · Live Google data

Free local SEO audit for any business website

Live Google Business Profile cross-check, LocalBusiness schema, NAP consistency, on-page, technical and mobile checks. Top fixes sorted by impact, prioritized by AI.

  • No signup to see your score
  • Live Google Business Profile data
  • AI-prioritized top fixes

Any business website. No signup required to see the score. Usually takes 15-30 seconds.

What is a local SEO audit?

A local SEO audit is a structured review of every signal Google uses to decide where your business shows up in local search results — the Google Business Profile (GBP), the local 3-pack on Maps, and the organic blue-link results for queries with local intent ("plumber near me," "dentist Brooklyn," "vegan bakery Tenerife").

Local SEO audits differ from generic SEO audits in three specific ways. First, they check website-to-GBP consistency: name, address, phone (NAP), website URL, primary category, and hours must match across the site, the GBP, and major citation sources. Second, they check local schema: LocalBusiness JSON-LD with the right subtype (Restaurant, Plumber, Dentist, etc.), areaServed for service-area businesses, and proper address fields. Third, they check geo-relevance signals: location keywords in title tags, H1, meta descriptions, and contact pages.

A good local SEO audit returns a score, the specific failing checks with evidence (e.g. "phone on website is +1 415 555 0100, GBP shows +1 415 555 0099"), and a prioritized fix list. A bad one dumps 200+ rows of generic on-page warnings and leaves you to figure out which matter for local rankings.

What this tool checks

  • Profile and identity (NAP consistency)

    Business name match between website and GBP, phone format and tel: link presence, address fields and consistency, contact-page existence.

  • Schema and structured data

    LocalBusiness JSON-LD detection, correct @type for service-area vs storefront, areaServed for SABs, address subfields, schema validation against Schema.org.

  • Local on-page signals

    Geo modifiers in title tag, H1, meta description, image alt text, and URL structure. Location/contact page presence.

  • Technical foundation

    HTTPS, canonical tag, robots.txt, sitemap.xml, hreflang where relevant, Open Graph and Twitter Card meta.

  • Performance and mobile

    Mobile viewport meta, image count and weight heuristics, render-blocking resources signal. (Full Lighthouse runs on PageSpeed Insights for deeper metrics.)

  • Content quality and trust

    Service or category page presence, contact-page detection, author/about signals, social profile links, secure HTTPS.

  • Reviews and reputation (via GBP)

    Live GBP rating, review count, recency, owner-reply rate, and competitor comparison across the same category and radius.

How it works

Three steps. No setup, no account.

  • 1

    Paste your URL

    Enter any business website URL. No login, no credit card, no daily limit on the free tier.

  • 2

    We pull live data

    We crawl your site, validate your LocalBusiness JSON-LD, and reverse-look-up your Google Business Profile to find gaps Google notices.

  • 3

    Get your score and AI fixes

    See a score across 7 local-SEO categories, AI-ranked top fixes sorted by time-to-fix, and how 3 nearby competitors compare.

Why use this tool

The free local SEO audit most business owners wish they had earlier.

  • Free, no signup to see your score

    Most local SEO audits hide the score behind an email gate or paid plan. This one shows it instantly. Drop your email only if you want the full report and shareable link.

  • Live Google Business Profile data

    We reverse-look-up your GBP from the website URL and run cross-checks: phone match, address match, primary category, hours, ratings, review count. Your audit reflects what Google actually sees, not just what's on the page.

  • Local-SEO-specific checks

    Every check is weighted for local-pack impact: NAP consistency, LocalBusiness JSON-LD, areaServed for service-area businesses, geo modifiers in title/H1/meta, tel: links, and trust signals.

  • AI-prioritized top fixes

    Every audit ends with the 5–7 highest-impact actions sorted by estimated time-to-fix. Start with what moves the needle this week, not a 300-row checklist you'll never finish.

  • Service-area business (SAB) aware

    Plumbers, electricians, cleaners, mobile services — SABs are detected automatically. Schema checks adjust: SABs don't need streetAddress but should declare areaServed.

  • Nearby competitor snapshot

    We pull 3 nearby businesses in your primary category and compare rating, review count, and GBP signals. See where you stand in your actual local pack.

Who this audit is for

Local SEO audits aren't only for agencies. The questions they answer are universal — three audiences pull the same report for different reasons.

  • Business owners

    You want a clear answer to 'is my website doing what Google needs?' without learning Search Console, Schema.org, or NAP terminology. The audit gives you the answer plus a prioritized fix list.

  • SEO consultants and freelancers

    Run an instant audit before a discovery call. Walk in with the prospect's score, top 3 issues, and how they rank in their local pack. Free to use, no credentials shared.

  • Agencies and multi-location managers

    Spot-check a client's site between Lighthouse runs. Cross-reference website data against the live Google Business Profile to catch sync drift Google penalizes silently.

How this audit compares

Most local SEO audit tools fall into two camps: enterprise platforms that gate the score behind a sales call, or generic SEO scanners that don't differentiate local-pack signals from regular on-page issues. This tool is built for a third use case.

What you'd wantThis toolMost other audits
Free tier reveals the scoreYes — score is shown instantlyMost tools email-gate the score before showing anything
Live Google Business Profile cross-checkYes — reverse-lookup from URL, no GBP loginFew tools do this without OAuth or paid API access
Daily audit limit on free tierNo daily limitTypically 1–5 per day before requiring upgrade
AI-prioritized fixesTop 5–7 fixes, sorted by impact and time-to-fixMostly raw checklists, you sort the priority yourself
Service-area business (SAB) detectionAuto-detected, schema checks adjust accordinglyMost treat all businesses as storefronts
Local pack competitor snapshot3 nearby businesses, same category, live rating + reviewsUsually requires a paid plan for live competitor data

FAQ

Everything you want to know before auditing your site.

What is a local SEO audit?
A local SEO audit reviews every signal Google uses to rank your business in local search and the Maps 3-pack: website-to-GBP NAP consistency, LocalBusiness schema, location keywords on key pages, technical foundations (HTTPS, sitemap, canonical), and trust signals (reviews, social profiles, contact info). The output is a score plus the specific failing checks, ideally sorted by which ones move the needle.
What does this audit check?
35 local-SEO-weighted checks across 7 categories: Profile and identity (NAP, GBP match), Schema and structured data (LocalBusiness JSON-LD), Local on-page (title, H1, meta with location), Technical foundation (HTTPS, canonical, sitemap, OG tags), Performance and mobile (viewport, image weight), Content quality (service pages, contact page), and Trust and reviews (GBP rating, social links, tel: links).
Is it really free?
Yes. No signup is required to see your score, no credit card, no daily limit. Drop your email only if you want the full report and a shareable link. Wiremo builds free tools like this to help small businesses improve their local SEO.
Do I need to sign up or create an account?
No. Paste a URL and click Audit — your score appears instantly. Email is only required to unlock the full breakdown (every check, top fixes, shareable link).
How does the Google Business Profile cross-check work?
We extract your business name from the page (LocalBusiness JSON-LD, then title tag, then H1), search Google Places, and match the result whose website URL matches yours. If a match is found, your audit cross-references real GBP data — phone, address, category, hours, ratings, reviews — against what's on your website.
What if my business is not on Google Maps?
GBP-dependent checks (phone match, address match, category, hours, reviews) show as skipped. The remaining checks still run and return a useful score plus actionable fixes.
Does this work for service-area businesses (SABs)?
Yes. SABs (plumbers, electricians, cleaners, mobile services that serve an area but have no public storefront) are detected automatically. Schema checks adjust — SABs don't need a streetAddress but should declare areaServed in their LocalBusiness markup.
Can I audit a competitor's website?
Yes. The audit works on any publicly accessible business website. Many users run it on competitors first to benchmark before auditing their own site. The score and fixes don't require any account ownership of the audited domain or GBP.
How accurate is the score?
The score is based on 35 deterministic checks against live data fetched at audit time. It reflects established local-SEO best practices weighted for local-pack impact. Treat it as a prioritized to-do list and a baseline for tracking improvements, not an absolute rank predictor.
Why doesn't it run a Lighthouse or PageSpeed test?
Lighthouse requires a headless browser render, which takes 15–30 seconds per page and is expensive at free scale. We check viewport meta and image weight as heuristics. For full Core Web Vitals data, run Google's PageSpeed Insights alongside this audit.
Will the email report be a PDF?
The email report is a formatted HTML email with your score, category breakdown, and AI-prioritized top fixes. PDF export is on the roadmap.
How is this different from BrightLocal, Whitespark, or Ahrefs Site Audit?
Those are comprehensive paid platforms built for SEO agencies running ongoing client work — multi-location dashboards, citation building services, SaaS contracts. This tool is free, runs in 30 seconds, requires no account to see the score, and focuses specifically on local-pack signals (not generic web SEO). It's designed for business owners and consultants who want one actionable audit, not a monthly subscription.

Found issues? Keep them fixed.

GLocal manages your Google Business Profile so the data Google trusts stays accurate. Daily review monitoring, post scheduling, and category optimization across all your locations. 30-day money-back guarantee.

Learn about GLocal

$29.99/mo per profile

More free Wiremo tools for Google Business Profile

Pair this with the rest of the free toolkit — every tool feeds the same playbook: rank higher, get more reviews, win the local pack.