Search your business and get an instant Google Business Profile audit: an overall optimization score plus pass/fail checks for completeness, reviews, and categories.
GLocal by Wiremo also offers: AI review replies with sentiment analysis, AI post scheduling, automated photo posting, review request automation, an analytics dashboard, and ongoing GBP audits.
Manage My GBP with GLocal· 30-day money-back guaranteeType the name and pick your location from Google Places — the same autocomplete Google Maps uses.
We fetch your profile through the official Google Places API: categories, hours, reviews, photos, and description.
We run 11 weighted checks, score each category, and give you a prioritized list of what to fix first.
Every GBP audit covers the three dimensions Google weighs hardest in the local pack: profile completeness, reviews, and category accuracy. Here's the check-by-check breakdown.
Business name, phone, website, hours, and photos — the core GBP fields that feed Google's Profile Strength indicator.
Review volume, average rating, and recency — the single strongest non-proximity ranking signal in the local 3-pack.
Primary category is the single biggest on-profile ranking lever. Secondary categories and description depth broaden what you rank for.
Yes. The audit itself is free — no credit card, no trial. To run it you'll sign in with Google (read-only access to the Business Profile you own) and verify your email once. After that you can run up to 3 audits per day. It's built by Wiremo as a lead-gen tool for our GLocal GBP management product, but the audit itself is yours to keep.
Google renamed Google My Business to Google Business Profile in 2022, but the underlying profile is the same. Whether you search for it as GMB or GBP, this tool audits the identical data.
Eleven weighted checks across three categories — profile completeness (40 pts), reviews (40 pts), and categories/description (25 pts) — roll up into a 0-to-100 score with a letter grade (A through F).
We pull live data from the official Google Places API (v1), the same source Google Maps uses. A handful of signals (owner response rate, posts cadence, attribute completeness) aren't exposed by the public API; those are covered in the full email report.
No. This is a read-only audit. We don't sign in to your GBP, we don't post, and we don't modify any of your listing data.
A paid Google Business Profile SEO audit typically adds geo-grid rank tracking, competitor heatmaps, and citation checks. This free tool covers the on-profile fundamentals that almost every paid audit starts with.