100% Free · No credit card

Free Google Business Profile Audit Tool

Score your Google Business Profile on 32 weighted checks. Find policy violations, ranking gaps, and the highest-impact fixes — in under a minute.

  • 32 checks in 60 seconds
  • Catches Google policy violations
  • Live local-pack ranking

How the audit runs

1

Search for your business

Type your business name and pick the right location from Google Places autocomplete — the same one Google Maps uses for every search. Works for storefronts, service-area businesses, and hybrid profiles. Confirm the exact business before signing in so we audit the right profile, not a lookalike.

2

Sign in with Google

We use Google's official Business Profile API to list the accounts you manage and their locations, so you can confirm the exact one to audit. Google requires OAuth to reach owner data like posts, services, attributes, and full review history — there's no public equivalent. Your access token stays in memory just for this run and isn't stored.

3

Get your score and fixes

32 checks across 6 categories and an overall grade. Plus a Google policy scan, a live top-20 competitor ranking at your exact coordinates, AI-extracted themes from your latest reviews, and an executive summary picking the highest-impact fixes. Full archive lands in your inbox.

What we check on your Google Business Profile

32 weighted checks across 6 categories, plus a Google policy scan that flags anything likely to trigger a suspension or edit rejection. We calibrated every threshold against live top-ranking profiles.

Profile fundamentals (30 pts)

The core fields Google reads first: name, phone, website, address, description, hours, service area.

  • Name, phone, website, and address present
  • Description at 250+ characters
  • Hours set for every operating day
  • Service area configured for SAB and hybrid setups
  • Website URL uses UTM tracking

Categories and services (20 pts)

Primary category is the biggest on-profile ranking lever. Secondary categories and service items widen what you show up for.

  • Primary category set, with specific service types
  • Secondary categories cover related searches
  • Service items listed with real descriptions

Media (15 pts)

Photos and video Google uses to rank your profile and to pick what shows in the local pack.

  • Cover and profile photos in place
  • 20+ media items total
  • At least one video
  • New media posted in the last 90 days

Reviews and reputation (15 pts)

Volume, rating, recency, and how you reply. We scan reply text for Google policy violations.

  • Rating against the 4.5-star local-pack benchmark
  • Review count against the 10 and 50 trust thresholds
  • Reply rate across the latest 50 reviews
  • Pending or rejected replies called out
  • No phone numbers, URLs, or emails in reply text

Posts (10 pts)

Active profiles post. Google rewards steady cadence, not one-off bursts.

  • At least one LIVE post
  • Newest post within the last 30 days
  • 3+ posts across the last 90 days

Trust and attributes (10 pts)

Ownership state plus the attributes that make your profile surface for specific searches: accessibility, amenities, payment, social links.

  • Voice of Merchant verified
  • Business authority confirmed
  • Attributes answered (yes or no, not blank)
  • At least one social profile linked

Google Business Profile audit: frequently asked questions

Is this audit really free?
Yes. Sign in with Google, verify your email once, and you can run up to 3 audits a day. Wiremo built it as a lead-gen funnel for GLocal, our paid GBP management product. The audit is yours to keep either way.
Does this audit Google My Business too?
Google renamed GMB to GBP in 2022. Same record, same fields. Whichever name you search for, this tool audits the same profile.
What does the audit score measure?
32 weighted checks across 6 categories: profile fundamentals (30 pts), categories and services (20), media (15), reviews and reputation (15), posts (10), trust and attributes (10). They roll up to a 0-to-100 score with an A-through-F grade. On top of the scored checks we run a Google policy scan (around 25 rules covering business name, address, description, posts, reply content, ownership state) that flags anything likely to trigger a suspension or edit rejection. An AI summary picks the three fixes that will move the score most.
How accurate is the data?
Every check runs against live data we pull through the Google Business Profile APIs on your own OAuth session. Same endpoints the GBP dashboard uses. We don't cache anything between audits, so the second run after a fix reflects the change.
Will the audit change anything on my profile?
No. Google's Business Profile API offers a single OAuth scope — there isn't a separate read-only variant — but we only call the endpoints that read your data: list accounts, list locations, get location details. We never post, reply, edit a field, or upload a photo. Your access token stays in memory for the audit and is discarded when it finishes.
How is this different from a paid local SEO audit?
A paid audit adds geo-grid rank tracking, competitor heatmaps, and citation checks. This free tool covers the on-profile fundamentals every paid audit starts with. Wiremo sells the extras under GLocal (management) and GTrack (rank tracking).

More free Wiremo tools for Google Business Profile

Pair this with the rest of the free toolkit — every tool feeds the same playbook: rank higher, get more reviews, win the local pack.