Each seller has categories of goods that are in high and low demand. Usually, products that sell well have a lot of reviews and this encourages new customers to maintain seasonal or year-round demand.
Many sellers agree that the importance of reviews in eCommerce becomes more relevant and obvious. But the problem is that customers simply do not want to participate in the life of online stores. According to estimates of various experts, reviews are left by 7 to 17% of online stores’ customers.
If a person comes to your website, it does not mean that he will make a purchase. According to statistics, the majority of online stores have a bounce rate of 50-60%, although according to experts in the field of internet marketing, it should be 20% to 40%.
We tell a lot to our customers and partners about the benefits of reviews in eCommerce and today we want to talk specifically about how to use feedback to increase conversion.
ХХI century in marketing is rightfully considered to be the consumer century. All business participants are forced to think about the client above all. It is not enough to think about what needs customers have and what desires they want to satisfy with the goods they purchase.Read more →
It's not too bad if customers periodically scold the company. The problem arises at the moment when employees or owners of companies react to criticism incorrectly or leave it unattended.Read more →
The transition of business to the Internet did not prevent unfair competition. On the contrary, many companies have new tools to influence consumer opinion and remove competitors. This trend is observed in the field of eCommerce, where every day hundreds of people leave their reviews about sites and products and help other users to form their own opinion.
The ability to quickly share your opinion with others and even with strangers on the Internet has drastically changed our lives, especially the lives of people involved in eCommerce. Read more →