“Nothing draws a crowd quite like a crowd.” – P. T. Barnum
Your customers will always be more persuasive than you. Effective testimonials can do the heavy lifting for your marketing, but not every testimonial is created equal. While all feedback is appreciated, a great testimonial is special because it feels honest and personal. It is specific, relatable, and motivational.
While some companies, like Alibaba and Amazon, don’t get to be choosy about which customer reviews get posted and which do not, we suggest that you should cherry-pick your best testimonials based on a few fundamental points. Don’t let your reviews be randomly ranked.
