TL;DR: Why Review Sites are dangerous for Your Business
Review sites like Yelp, TripAdvisor, Amazon, and others can help you get visibility, but if you rely on them for all of your social proof, you are giving away traffic, SEO value, and control over your reputation. The safest long-term strategy is to host and manage customer reviews on your own website and only treat review sites as supporting channels.
Review sites have taken a big jump in popularity lately. That makes sense, because it’s in our psychology to look for social proof before we make a decision. We want to see what other people think before we buy, book, or subscribe. Read more →