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How to Upload Your Products And Reviews on Google Shopping

In this tutorial, we will explain how to upload your Products and Wiremo Reviews on Google Shopping.

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How to Upload your Products and Reviews on Google Shopping


 

Important:This feature is available only for our Professional Plan and Premium Plan users

Google Shopping Feed

Google Shopping Feed is a great way to showcase the ratings and reviews you collected with Wiremo to further encourage your potential customers who are looking for a relevant or similar product on Google!

Before starting, you will need a Google Merchant account and you can create it by accessing the Google Merchant Center.


 

Google's Requirements

Google has tight guidelines on how to integrate reviews into Google Shopping and the steps involved. You must be able to meet the following requirements:

  • You must have a minimum of 50 reviews in your Product Ratings feed.
  • You are required to share all your product reviews with Google, including low-star reviews.
  • Your reviews must not infringe on other people's intellectual property, be offensive, or spammy.
  • Reviews must include quality text, low-quality reviews may not be displayed.
  • Retailers should be in charge of collecting and owning review feeds.
  • Feeds can contain images owned and submitted by users for product reviews.

Important:Wiremo generates an XML feed containing all approved reviews. Google will manually assess your submission and, at its sole discretion, may decline to integrate the feed if you only allow 4 or 5-star ratings and hide lower-rated reviews. To address any bad reviews, we recommend approving all reviews and adding public replies. The Google policy can be found here in its entirety.


 

Here is an example of how your products and reviews rating is displayed on Google Shopping feed:

Google Shopping Listing Ads

How to Upload your Products and Reviews on Google Shopping


 

Google Shopping Search Listings

How to Upload your Products and Reviews on Google Shopping


 

How To Setup The Products Feed

The Products and Reviews feed URL can be obtained from Wiremo's dashboard - Customize - Google Shopping Feed:

  1. For Squarespace users
  2. For Shopify users

Setting up your Product feed in Google Merchant Center can be as easy as the following simple steps:

  • Login to your Google Merchant account.
  • Click on "Products - Feeds", and start adding the basic information about your Product Feed and click - Continue.

How to Upload your Products and Reviews on Google Shopping


 

  • Name your feed (for example: Wiremo products feed) then choose “Scheduled fetch” as the input method and click - Continue.

How to Upload your Products and Reviews on Google Shopping


 

  • On the final step, enter or select the following options, then click on the "Create feed" button:
    - File name: Enter any name of your choice that will easily identify the feed
    - Fetch frequency: Select, Daily
    - Fetch time: Set 12:00 AM
    - File URL: (Paste the Reviews feed URL from your Wiremo dashboard - Customize - Google Shopping Feed)
    - Username: (leave this field empty)
    - Password: (leave this field empty)

How to Upload your Products and Reviews on Google Shopping


 

  • On the next page click on "Fetch now" to pull in the latest review feed into the account.

 

How To Setup The Reviews Feed

Setting up your Reviews feed in Google Merchant Center can be as easy as following simple steps:

  • Log in to Google Merchant Center
  • Click on "Marketing - Product Reviews" on the menu of the left, and select "Product reviews feed"

How to Upload your Products and Reviews on Google Shopping


 

Important:If "Marketing" option is not available in your Google Merchant Center (GMC)? Go to the Product Ratings Interest Form and fill in your information.

 

  • Enter or select the following options:
    - Primary feed name: Wiremo Reviews
    - Select "Scheduled fetch" on the radio options
    - Click on the "CONTINUE" button

How to Upload your Products and Reviews on Google Shopping


 

  • On the final step, enter or select the following options, then click on the "Create feed" button:
    - File name: Enter any name of your choice that will easily identify the feed
    - Fetch frequency: Select, Daily
    - Fetch time: Set 12:00 AM
    - File URL: (Paste the Reviews feed URL from your Wiremo dashboard - Customize - Google Shopping Feed)
    - Username: (leave this field empty)
    - Password: (leave this field empty)

How to Upload your Products and Reviews on Google Shopping


 

  • On the next page click on "Fetch now" to pull in the latest review feed into the account

 

Thank you for choosing Wiremo!