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Sometimes, humans err and so do businesses. Businesses are managed by humans and human legs can come in the way of the services. You don’t have to bite yourself so hard if you make mistakes but that does not take away the fact that some mistakes could be very costly, especially when they result in negative reviews. 

Negative reviews could be scary and no business wants that. But as a business, you cannot always expect a whitewash positive review. In fact, a whitewash positive review score could indicate that the reviews are fakes. Read more →

Several authors stress the importance of customer reviews and in some cases, it seems as if the power and reach of customer reviews are overrated, but it is not.  Customer reviews are so important that they now determine business reputation and image. The interesting thing is that you can steer the course of your business image and ensure that it favors you.  Read more →

Customer reviews and testimonials are two of the most important sales tools any business can leverage. These sales tools serve as a remarkable social proof that improves the way potential customers view your products and services.   Read more →

Service-oriented businesses sell invisible products. It is usually difficult to prove to the customers or clients that you can deliver what you claim. This is why you need a form of proof or evidence to convince potential clients. Interestingly, B2B testimonials are among the most common way to influence buyers. Most businesses make use of advertising, but advertising is the least trusted form of business promotion but testimonials are the most trusted forms of promotion. Read more →

Online customers greatly rely on the testimonial, reviews or references by other customers before purchasing a product. This is very important especially with the ubiquity of similar services and businesses out there. Businesses seek customers and strategize various ways to get the attention of customers but the easiest way to do this is through social proof. Read more →