I know you’ve heard about the risks of an insecure website. But do you know what a "Not Secure Website" means? Or are you wondering what it means when a website is said not to be secure?
In this post, we’ll explore the ways that will help you to identify a not secure website. Also, we’ll look at ways you use to ensure that your site is secure for your visitors.
Social media advertising is a powerful tool in today’s marketing strategy. It’s also known as social media targeting, since you’re targeting social media audiences for your business.
Most importantly, social media advertising involves leveraging the use of social media networks to make conversions by reaching new target audiences fast.
When the target market matches with the demographics of social networks, social media advertising brings conversions with low acquisition costs.
It’s also a better option in bringing faster results compared to organic reach. Social media advertising not only increase sales, but also drives website traffic and grows your brand.
Take time to go through the guide to understand how you can move from organic social media advertising to paid advertising for even better results. Learning social media dynamics can be a challenge but this guide will help in deciding what works best for your business.
Most digital marketers have used MailChimp for their email marketing needs. Unlike other platforms, MailChimp has mainly been used for email marketing by small and medium businesses.
For a long time, it was the only option for business owners. However, today there are other players in the market.
MailChimp is now more expensive than it has ever been. Therefore, small business owners are opting for an alternative to help drive their email marketing campaigns.
In this post, we’ll look at ten best MailChimp alternatives that you can use to grow your business.
Have you spent a lot of money on PPC and social media ads, but the results you’re getting don’t reflect your effort?
Many medium and small-sized businesses focus on basic website usability and SEO and that’s a mistake. Fortunately, when using Conversion rate optimization tools you’re sure that many prospects will turn into customers.
Therefore, if you aren’t seeing your bottom line starting to increase alongside the increase in the web traffic, then you may be overlooking CRO (Conversion Rate Optimization).
Overall, by improving your conversion rate, you can quickly improve your bottom line. This makes CRO a highly valuable strategy because it can help you focus on the strategies that matter most.
Conversion rate optimization ensures that your sales and marketing teams collaborate to convert more and more leads.
Today we will explore conversion rate optimization — from the definition to the best tools and tips — that’ll change the marketing tactic for your business.
Let’s dive in!
Return on investment (ROI) is a financial metric that evaluates the profitability of your investment. It’s a ratio of returns (net profit or loss) relative to the investment cost.
The higher the ratio, the greater the returns will be. Although ROI is a ratio, we express it as a percentage for easier interpretation.
This guide will reveal how to calculate ROI (using examples), interpreting the calculations, and the benefits of ROI.
Regardless of your industry or size of business, being able to calculate ROI is extremely important for your business.
What’s more, knowing if your business is earning its money’s worth is an essential concept that business owners need to understand so they can strengthen their financial success.
When you calculate your ROI, you’ll better understand how your company is doing. Also, you can identify areas that need improvement to ensure you reach your goals. Let’s dive in.
Taking your product and brand on eBay marketplace is the best decision you’ll ever make. The site has grown to become a competitive marketplace where sellers get to sell stuff including fashion items, electronics, to name a few.
Whether you want to get rid of stuff you no longer need or you want to start an eCommerce business, knowing how eBay marketplace works can help you achieve your goals.
Launching a store on eBay is easy even for a beginner, and once you set up your account, you can easily grow and expand your business.
Here’s a complete guide on what you need to know when starting to sell on the eBay marketplace.
The types of advertising keeps evolving. It is a complex form of communication where you have to figure out how to reach your customers the best.
There are different types of advertising available for your online business. However, you have to figure out which strategy works best for you to avoid getting overwhelmed.
Before we look at the ways you can grow each of your online businesses, you need to remember that there are two primary forms of advertising. These are:
The Amazon platform has considerably increased the simplicity of doing business in today's globe. Thousands of merchants and sellers throughout the world have used Amazon to launch their ecommerce businesses and profit from its well-established services and infrastructure.
There is no doubt that there’s a lot that goes into becoming a great Amazon seller, but is it worth the time and effort? If you're thinking about launching a business on Amazon, you've come to the right place.
There are several useful Amazon seller apps available to assist you in streamlining the selling process, engaging with clients, and planning. These handy apps could be game-changers for your company. After all, the more productive you are, the more money you can make.
Some of these apps are available for free while others require a one-time payment or an ongoing cost. Always conduct your research before making a purchase, this way you'll get the most up-to-date figures.
Also, if you pay any fees or have a monthly membership to an app, keep up with the payments so you won't have to go looking for information when tax season comes around again.
When all is set, do check out these top 16 seller apps worth considering for your online business.
eBay is a renowned and top-recommended online marketplace for sellers. This selling channel and shopping site contain billion of listings, millions of buyers, and many app downloads.
Even then, to succeed on this platform you have to make a profit. To help, our eBay selling fees guide will look at what they are and how to calculate them so you can identify ways to improve your success.
Amazon is one of the largest players in retail worldwide. It commands 40% of the online sales made in the United States.
The best part is that anyone can access Amazon's profits by just having a website, a significant social media presence, and customers who will buy from Amazon via the links you will provide.
Amazon Associates program is also known as Amazon's Affiliate program. It allows users to monetize their blogs and websites or even their social media.
Before you decide to join the Amazon Affiliate marketing program, you need to do extensive research to ensure you make money.
This post will give you all the information you need to know before you join the program.
