User-generated content is one of the most powerful weapons an eCommerce marketer can have in their arsenal. Out of all the types of user-generated content, reviews are the easiest to collect and use.
Our previous posts have spoken at length about the first step, so now we’ll focus on how to use reviews to get more sales.
If you’re a regular on the Wiremo blog, then you already know that online reviews are the bread and butter of the eCommerce industry. With 85% of customers trusting them as much as they trust personal recommendations from friends and family, online reviews can boost your sales more than any other marketing tactic.
But collecting reviews is only the first step of the mix. You also have to respond to online reviews and then use them in your marketing in an effective manner.
Did you find a way to reward loyal customers yet? The average customer is part of 15 loyalty programs. This clearly points out that customers expect to be rewarded for their loyalty to your brand.
Did you know that online reviews are one of the powerful ways to boost your sales? No? Then you might be missing out on a huge opportunity to grow your business. Read more →
Product reviews make the eCommerce world go round. Potential customers trust them and in the increasingly competitive eCommerce landscape, the surest/fastest way to increase sales is to get more product reviews for your Shopify store. Read more →
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Tom Coburn is the Co-Founder and CEO of Jebbit. Jebbit is a platform that enables anyone to quickly build beautiful interactive experiences that capture first party, declared data. From simple lead forms or surveys to more robust experiences like product matches and personality quizzes, the Jebbit platform drives high engagement by providing consumers with immediate value in exchange for relevant information about their motivations, interests and preferences. Read more →
Shopify has become a global leader when it comes to selling your products online. With its easy-to-use approach and great community support, anyone can launch a store on Shopify. However, there’s a difference between launching a store and launching a successful store. Read more →
Sales experts say that attracting new customers is 2-3 times more expensive than returning lost customers. If you can convince the customer to make 3-4 or more purchases, you can minimize the cost of conversion. Read more →
The success of an online project depends not only on quality products. A huge role is played by the business model, which will be established before the launch of the project. Read more →
