The importance of customer reviews to businesses cannot be overemphasized. Having realized the immense relevance of customer reviews, businesses seek ways to make the most of reviews from their customers in order to boost their services.

Sometimes, humans err and so do businesses. Businesses are managed by humans and human legs can come in the way of the services. You don’t have to bite yourself so hard if you make mistakes but that does not take away the fact that some mistakes could be very costly, especially when they result in negative reviews. 

Negative reviews could be scary and no business wants that. But as a business, you cannot always expect a whitewash positive review. In fact, a whitewash positive review score could indicate that the reviews are fakes.

Several authors stress the importance of customer reviews and in some cases, it seems as if the power and reach of customer reviews are overrated, but it is not.  Customer reviews are so important that they now determine business reputation and image. The interesting thing is that you can steer the course of your business image and ensure that it favors you. 

The internet transformed twentieth-century business in a remarkable way. Most businesses went online following the internet revolution. Social media, a consequence of the internet, is the boom of the 21-st century.

More than 80% of customers who visit your page will decide to either buy or product/service or not based on what past customers say about you. This makes customer reviews very important in the business world today. If your business is operating online, you need to properly manage and maximize your customer reviews for the good of your business.

Customer reviews and testimonials are two of the most important sales tools any business can leverage. These sales tools serve as a remarkable social proof that improves the way potential customers view your products and services.