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Adrian Crismaru
Adrian Crismaru

Adrian Crismaru is the founder and CEO of Wiremo, a company that builds tools for Local SEO professionals and small businesses. With over 15 years of experience in SaaS and digital marketing, Adrian has founded and sold multiple successful projects, including HideIPVPN, CactusVPN, and Wiremo.

He specializes in Google Business Profile optimization and local ranking strategies that help physical businesses get more visibility, traffic, and reviews. Adrian is also the creator of GTrack, a Google Maps Rank Tracker used by agencies and business owners to monitor and improve their local search positions.

Through Wiremo’s products and his own research, Adrian focuses on simplifying Local SEO, automating Google review management, and helping businesses build trust online.

Expertise: Local SEO, Google Business Profile Optimization, Review Management, SaaS Development, and Marketing Automation.

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Top 10 Mailchimp Alternatives 2021 [Comparison Review]

Business October 19th, 2021
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Most digital marketers have used MailChimp for their email marketing needs. Unlike other platforms, MailChimp has mainly been used for email marketing by small and medium businesses.

For a long time, it was the only option for business owners. However, today there are other players in the market.

MailChimp is now more expensive than it has ever been. Therefore, small business owners are opting for an alternative to help drive their email marketing campaigns.

In this post, we’ll look at ten best MailChimp alternatives that you can use to grow your business.

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Best Tips & Tools for Conversion Rate Optimization

Business October 14th, 2021
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Have you spent a lot of money on PPC and social media ads, but the results you’re getting don’t reflect your effort?

Many medium and small-sized businesses focus on basic website usability and SEO and that’s a mistake. Fortunately, when using Conversion rate optimization tools you’re sure that many prospects will turn into customers.

Therefore, if you aren’t seeing your bottom line starting to increase alongside the increase in the web traffic, then you may be overlooking CRO (Conversion Rate Optimization).

Overall, by improving your conversion rate, you can quickly improve your bottom line. This makes CRO a highly valuable strategy because it can help you focus on the strategies that matter most.

Conversion rate optimization ensures that your sales and marketing teams collaborate to convert more and more leads.

Today we will explore conversion rate optimization — from the definition to the best tools and tips — that’ll change the marketing tactic for your business.

Let’s dive in!

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How to Calculate ROI [Complete Guide + Formula]

Business October 12th, 2021
How to Calculate ROI, ROI Formula

Return on investment (ROI) is a financial metric that evaluates the profitability of your investment. It’s a ratio of returns (net profit or loss) relative to the investment cost.

The higher the ratio, the greater the returns will be. Although ROI is a ratio, we express it as a percentage for easier interpretation.

This guide will reveal how to calculate ROI (using examples), interpreting the calculations, and the benefits of ROI.

Regardless of your industry or size of business, being able to calculate ROI is extremely important for your business.

What’s more, knowing if your business is earning its money’s worth is an essential concept that business owners need to understand so they can strengthen their financial success.

When you calculate your ROI, you’ll better understand how your company is doing. Also, you can identify areas that need improvement to ensure you reach your goals. Let’s dive in.

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What Is EBay Selling Fees And How To Calculate It

Business September 23rd, 2021
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eBay is a renowned and top-recommended online marketplace for sellers. This selling channel and shopping site contain billion of listings, millions of buyers, and many app downloads.

Even then, to succeed on this platform you have to make a profit. To help, our eBay selling fees guide will look at what they are and how to calculate them so you can identify ways to improve your success.

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Amazon Associates Program Guide 2021

Business September 21st, 2021
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Amazon is one of the largest players in retail worldwide. It commands 40% of the online sales made in the United States.

The best part is that anyone can access Amazon's profits by just having a website, a significant social media presence, and customers who will buy from Amazon via the links you will provide.

Amazon Associates program is also known as Amazon's Affiliate program. It allows users to monetize their blogs and websites or even their social media.

Before you decide to join the Amazon Affiliate marketing program, you need to do extensive research to ensure you make money.

This post will give you all the information you need to know before you join the program.

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Top 10 Best Data Recovery Software Overview 2021

Business September 9th, 2021
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Quite often, data loss is inevitable at the workplace due to cybercrime, hardware, or software breakdown. Also, you could experience data deletion by accident, and one way to avoid this stressful experience is to implement data recovery solutions.

Every online business must think about investing in the best data recovery software to make it easy to restore any data loss.

In case you haven’t come up yet with data backup plans or disk cloning software, you’re likely to find it hard to recover your lost data.

Keep in mind that sometimes data loss is unpredictable as such reasons as hard drive failure. Therefore, it’s important that you put up powerful data recovery software to help with your files and folders recovery.

As you can see, data recovery is an essential part of your business, and ensuring that you've set aside a robust data security plan should be a priority.

The data recovery tools come in handy when you want to recover important data that was accidentally lost. This is, especially, possible with high-quality data recovery tools that make the overall data recovery process easier.

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Workflow Automation Tools That Save Your Time

Business September 2nd, 2021
Workflow Automation Tools, team mapping processes on a workflow board

Performing work manually is time-consuming, expensive, and prone to have errors. To avoid this, businesses have adopted workflow automation software to streamline their work processes.

Workflow automation not only delivers better results but also helps you scale your business. Since there are many automation software available in the market, it can be difficult to choose the best one for your business.

And to help out, our detailed review of workflow automation software is aimed at helping you make an informed decision. Here’s everything you need to know.

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Follow Up Email Strategy to Get More Customers in 2021

Business August 26th, 2021
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We are living in a world with constant texting, instant messaging, and emailing. In business, emailing is predominantly used, like any other forms of messaging.

In mostly all the cases, you’ll find that you will need to write follow up emails to your clients or prospective business partners in order to inform them about the progress of anything you had earlier discussed.

Many people will find writing a follow up email quite uncomfortable. In most cases, you will think that if a person did not respond to your first email, they might not be interested in what you are asking.

However, you will find that your instincts are often wrong. Not that many business prospects say yes to a business proposal or products in the first conversation. Most of them say yes in the 3rd or 4th ask.

This is why it is very important to learn how to write follow up emails after getting no response, to increase your conversion rate.

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How To Set Up Google Analytics For Beginners [Complete Guide]

Business August 10th, 2021
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Google Analytics is an important tool, especially for beginners, when it comes to tracking their data. Furthermore, it’s a free tool that every website owner should take advantage of thanks to its valuable set of features.

Google Analytics for beginners portrays the direction your website is taking by providing essential data about your visitors.

Most importantly, Google Analytics accounts for page views, sessions, devices, among other metrics. Therefore, if you want to improve on your website offerings, you need to consider these insights as they show best, where changes would be necessary.

But you might be wondering what Google Analytics is, how to set up Google Analytics and how to use it as a beginner.

Apart from enrolling in Google Analytics academy for free Google Analytics training, you can get the basics from this article. Read on to learn everything about Google Analytics and how you can leverage it to grow your business.

Make it easier for your customers to leave feedback—generate a QR Code for Google Review and start collecting positive reviews with just a quick scan

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The Complete Guide To Etsy Reviews [2021]

Business August 5th, 2021
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Purchasing items online can be doubtful especially if you don’t know the reputation of the seller and their items.

To eliminate any doubt, e-commerce such as Etsy has developed a review system that allows buyers to give feedback about their experience with the seller and the purchased product.

Etsy reviews allow potential customers to know what to expect before they hit the ‘add to cart’ button.  In this article, we will look at how to write a review on Etsy, read on.

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