Claiming your Google Business Profile is just the beginning. To make your profile work for you — and rank higher in local search — it’s essential to complete every section with accurate, up-to-date details. In this next step, we’ll walk through how to fully build out your profile so it reflects the true value of your business. Read more →
TL;DR: Key Insights on Google Maps Language Ranking
- Language Detection: Google Maps uses device settings, search query language, location, and user behavior to determine language preferences
- Review Bias: English reviews often appear first regardless of user language settings when logged into Google
- Multilingual Optimization: Businesses can't control all language factors but can optimize profiles for multiple languages
- Impact on Rankings: Language settings can change ranking positions by up to 15 spots for the same search
- Translation Systems: Google automatically translates business info but businesses should optimize source content
- Future Trends: AI-powered language detection and voice search will increase importance of multilingual SEO