Adrian Crismaru

Adrian Crismaru is the founder and CEO of Wiremo, a company that builds tools for Local SEO professionals and small businesses. With over 15 years of experience in SaaS and digital marketing, Adrian has founded and sold multiple successful projects, including HideIPVPN, CactusVPN, and Wiremo.

He specializes in Google Business Profile optimization and local ranking strategies that help physical businesses get more visibility, traffic, and reviews. Adrian is also the creator of GTrack, a Google Maps Rank Tracker used by agencies and business owners to monitor and improve their local search positions.

Through Wiremo’s products and his own research, Adrian focuses on simplifying Local SEO, automating Google review management, and helping businesses build trust online.

Expertise: Local SEO, Google Business Profile Optimization, Review Management, SaaS Development, and Marketing Automation.

Website

What Motivates People to Write Customer Reviews?

Business August 7th, 2025

TL;DR: What Motivates People to Write Customer Reviews

People write customer reviews because of psychological motivations like altruism, gratitude, frustration, belonging, self-expression, and the desire to help or warn others. Both positive and negative reviews come from these emotional needs. When you understand what motivates people to write customer reviews, you can encourage more feedback, respond better, and turn user-generated content into a powerful asset for your business.

In order to give you essential insight and more valuable information about customer reviews, we have done some research on what motivates people to write customer reviews. Now we can summarize, in a clear and practical way, the main reasons behind this behavior. We hope that this post will be as helpful to you as our Wiremo widget is to your website.

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The Power of The Business Ratings And Reviews Industry

Business August 2nd, 2025

Team collaborating at a table with laptops and drinks, representing the Business Ratings and Reviews Industry.

If you’re reading this blog you probably know our views about customer reviews. They’re one of the most important and effective tools a business possesses, which can increase conversions and sales massively. In fact, a recent article quantified this number, and concluded that customer reviews can improve sales by 5 times!

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19 Yotpo Brands Providing Extraordinary Shopping Experiences

Business July 15th, 2025

How many times have you booked a movie ticket or reserved a table at a restaurant because you were recommended by a friend or family?

You are more likely to trust the peer recommendations more than the glamourizing photos of the restaurant on their Instagram page. Plus, when it comes to purchasing products, you trust the reviews of the people who have already bought them. For instance, on Amazon, the first thing that you do after searching for a product is to look at the reviews. If the rating is more than three stars, you'll add it to the cart.

This is because recommendations from friends and family are believed more than professionally written brand copies. Therefore, for sellers, good user reviews, ratings, and recommendations work as a free form of advertising and one that works more than paid ads. However, with so many platforms and channels, it might feel like a challenge to determine the best way to curate positive reviews.

Worry not, Yotpo has provided the best solution for you by empowering several Yotpo brands in the e-commerce industry.

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Tags: shopping experience, yotpo, yotpo brands

React to Negative Reviews in Squarespace

Business July 12th, 2025

Online reviews shape the identity, reputation, and long-term success of every modern business. Whether you sell products, offer services, or run a creative brand on Squarespace, customer reviews influence how potential buyers perceive you long before they land on your website. So, how to react to negative reviews in Squarespace? Today, 88% of customers trust online reviews just as much as personal recommendations from their closest friends. This makes reviews one of the most powerful trust signals in digital commerce.

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Can You Prevent Review? Rights & Rules Explained

Business June 22nd, 2025

Wooden judge’s gavel symbolizing legal rules and policies that Prevent Review manipulation and protect consumers

Whether you're a customer unsure if leaving a negative review could cause trouble, or a business owner wondering whether you can legally prevent review, the topic is far more complex than it seems. The tension between freedom of speech and protecting your business reputation exists everywhere, on Google, Yelp, Facebook, Amazon, and even on private e-commerce websites.

This updated guide explains what consumers can legally say, what businesses can and cannot restrict, and how modern review platforms, including Google, TripAdvisor, and independent systems like Wiremo, enforce review policies. If your goal is to prevent review or manage damaging content, here are the real facts.

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10 Best Shopify Gallery App List

Apps-Collections June 17th, 2025

Visual representation of a Shopify gallery app in use

When it comes to Shopify, the possibilities are endless. From creating an e-commerce store to managing your inventory and more, Shopify has everything you need for your online business. While there are a plethora of apps that can help you with different aspects of your store, one of the most important is the gallery app.

A good gallery app can help attract customers to your store by showcasing beautiful images and videos in an engaging way. It also allows you to highlight key products and feature collections or promotions. In this blog post, we'll be exploring 10 of the best shopify gallery apps currently available, so you can figure out which one is right for your store!

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How To Start A Dropshipping Business

Business June 15th, 2025

Dropshipping business workflow showing order scanning and shipping fulfillment

Starting a dropshipping business should be your next idea for a lucrative business opportunity. If you want to venture into entrepreneurship without the hassle of a warehouse store, consider dropshipping.

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Tags: business, dropshipping, ecommerce

Do Google Reviews Help SEO?

Business June 14th, 2025

TL;DR: Key Insights on Do Google Reviews Help SEO

Direct Impact: Reviews are a confirmed ranking factor for local SEO, not traditional organic search
Trust Signals: Google uses reviews to evaluate business credibility and relevance
Fresh Content: Reviews provide user-generated content with natural keywords
Local Pack: Review quantity, velocity, and diversity are the top 3 local ranking factors
Click-Through Rates: Higher ratings increase CTR by up to 35%
ROI: Businesses see 3-6 month improvements with consistent review strategies

What You'll Learn in This Guide

Understanding the Connection Between Reviews and SEO
How Google My Business Reviews Influence Local Rankings
The Role of Review Signals in Search Algorithms
Online Reputation Management and SEO Benefits
Best Practices for Leveraging Customer Reviews
Measuring the Customer Reviews Impact on Performance
Conclusion: Your Review-Driven SEO Action Plan

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Can Businesses Delete Google Reviews? A Complete Guide.

Business June 14th, 2025

🌟 Can Businesses Delete Google Reviews? Let's Break It Down

Everything you need to know about managing your online reputation

In today's digital landscape, online reviews can make or break a business. Google reviews, in particular, heavily influence customer decisions and even local search rankings. That’s why many business owners wonder: can businesses delete Google reviews or somehow prevent review issues before they harm their reputation?

Below, you’ll find the complete answer, plus what you CAN legally and effectively do to manage reviews without violating Google policies.

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How Language Settings Impact Google Maps Rankings: 2025 SEO Guide

Business May 25th, 2025

Google Maps search results showing pizza locations on a city map, illustrating How Language Settings Impact Google Maps Rankings

TL;DR: Key Insights on How Language Settings Impact Google Maps Rankings

Language Detection: Google Maps uses device settings, search query language, location, and user behavior to determine language preferences
Review Bias: English reviews often appear first, regardless of the user's language settings when logged into Google
Multilingual Optimization: Businesses can't control all language factors, but can optimize profiles for multiple languages
Impact on Rankings: Language settings can change ranking positions by up to 15 spots for the same search
Translation Systems: Google automatically translates business info, but businesses should optimize source content
Future Trends: AI-powered language detection and voice search will increase the importance of multilingual SEO

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