More than 80% of customers who visit your page will decide to either buy or product/service or not based on what past customers say about you. This makes customer reviews very important in the business world today. If your business is operating online, you need to properly manage and maximize your customer reviews for the good of your business.

Customer reviews and testimonials are two of the most important sales tools any business can leverage. These sales tools serve as a remarkable social proof that improves the way potential customers view your products and services.  

Service-oriented businesses sell invisible products. It is usually difficult to prove to the customers or clients that you can deliver what you claim. This is why you need a form of proof or evidence to convince potential clients. Interestingly, B2B testimonials are among the most common way to influence buyers. Most businesses make use of advertising, but advertising is the least trusted form of business promotion but testimonials are the most trusted forms of promotion.

Online customers greatly rely on the testimonial, reviews or references by other customers before purchasing a product. This is very important especially with the ubiquity of similar services and businesses out there. Businesses seek customers and strategize various ways to get the attention of customers but the easiest way to do this is through social proof.

The buzz around social proof has put virtually every business on its toe to obtain substantial validation from its customers. It is well-known that customers wield the absolute power in the business world today. Social proof gives businesses great leverage and makes them stand out. However, in some cases, the real positive effects of social proofs are not known. Here are some important effects of social proof you might really desire for your business.