Customer reviews and testimonials are two of the most important sales tools any business can leverage. These sales tools serve as a remarkable social proof that improves the way potential customers view your products and services.
Interestingly, the majority of customers who purchase products online go through customer reviews left by past customers before buying any product. Several surveys acknowledge that about 80% of customers go through customer reviews before any purchase and up to 63% of customers prefer to purchase from stores that already have reviews and product ratings.
Due to the immense importance of reviews and testimonials, a lot of businesses do their best to get more and more customer reviews. In some cases, businesses fail at getting reviews from their target customers even when they have positive experiences with the customers.
If customer reviews are so important to businesses today, the important question to answer is, “how do you get more customer reviews?”. Irrespective of how difficult it may sound, this question is really easy. Here are some proven and interesting ways to get more customer reviews on your product or service.
Make it Easy and Simple
As you may have already known, no customer will want to go through rigorous and strenuous processes just to leave a review on your service no matter how they are pleased with your service. In fact, if the customer has a positive experience on the service you offered, chances are that they will not even have a thought of leaving reviews. You need to motivate the customers to leave reviews by making the process as simple as possible. If possible, make readily accessible to them as soon as you are done with the service.
Ask for the review
Most businesses do not have a lot of customer reviews simply because they do not ask. Asking customers to leave reviews on your product or service may sound awkward but it is not. In fact, you will be amazed at how wonderfully this strategy will work. Most customers will be willing to leave reviews as soon as you ask them but customers will assume you don’t need the reviews if you do not ask. However, when asking, you need to ensure you ask at the right time and in the right way.
Do it Promptly
One mistake a lot of businesses make is not asking for reviews promptly. To get the best result, you need to ask promptly, you don’t need to wait. You will be amazed that a lot of people will most likely leave a review or feedback right away on your product. The more the time you delay from the time of service, the greater the chance of getting the reviews will drop.
Give Incentives
Some experts advise against giving incentives to get reviews but it is not entirely a bad idea. You don’t really need to give incentives to coarse your customers to give reviews but giving incentives can motivate them. The incentive could be in several forms. It could be in the form of discount, offers and so forth. A little or mild incentive can motivate your customers to leave reviews but most customers may also be able to leave reviews without being incentivized.
Wiremo provides an interesting platform that allows customers to leave reviews for you. The interesting thing with the Wiremo platform is that it is more interactive than most other platforms out there. Besides, it is easy to share your reviews and get more and more customers to patronize your products and services.
Do Your Homework First
Before asking for reviews, it is necessary to begin by doing your homework first. Whether you own a retail store, a service firm or any other kind of business, you need to first get an online presence in virtually all the social sites that shoppers look to read or provide reviews. You can begin with the major ones like Google but make sure you have a presence in as many review sites as possible. Go beyond Google and have a presence on platforms like Facebook, Twitter, Instagram, LinkedIn, Yelp, and even Yahoo and Bing. This will make it easy for customers to leave reviews on your products and services however they want.
Ask Again and Again!
A common mistake made by most businesses is thinking that customers will not oblige to their request for reviews. The major difference between a business getting a lot of customer reviews and one that hardly gets reviews is “asking”. In some cases, the first asking may not work the magic, you may actually need to ask again to really get customers to leave reviews on your products and services. If you use automated review request system, it may be really easy for you to ask for customer reviews again and again.
Provide Rewards
You don’t have to buy customer reviews but you can incentivize customers into leaving reviews for your products and services. Note that you should not incentivize them to leave positive reviews but to leave reviews, whether positive or negative. Incentives and rewards can motivate seemingly busy customers and encourage them to leave reviews on your services.
Contact and Thank Those with Glowing Reviews
An excellent practice that will help you to get more and more reviews is to contact customers who left remarkable reviews on your products. You can follow up and socialize with the customer and you can even ask them for permission to share the reviews to other social sites. Also, don’t forget to thank them for leaving a review on your product and service.
Also, Contact Those with Negative Reviews.
As much as you would want to, you can’t wish away negative reviews and it is a bad practice to hide negative reviews. In fact, hiding negative reviews can harm your business reputation in an unimaginable way. However, you can change the tide through your attitude. By contacting the customers who left negative reviews on your sites and learning how to improve your services. This will help you to perform better and probably emerge as a flagship company.
Use Wiremo and Other Review Sites
Wiremo provides an interesting platform to leave reviews. The interactive features of Wiremo and its other awesome features make it easy for all kinds of customers to use. Besides you can easily share reviews with other customers. With such platform, you can get more customer reviews easily.
