If you want consumers to forget about your competitors and go shopping on your website, you must learn to understand how they make purchasing decisions.

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Commercial SEO is one of the most competitive areas in digital marketing. If you are promoting an online store, in order to beat the competition, you will have to work on a number of factors.

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It's not too bad if customers periodically scold the company. The problem arises at the moment when employees or owners of companies react to criticism incorrectly or leave it unattended.

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The transition of business to the Internet did not prevent unfair competition. On the contrary, many companies have new tools to influence consumer opinion and remove competitors. This trend is observed in the field of eCommerce, where every day hundreds of people leave their reviews about sites and products and help other users to form their own opinion.

The ability to quickly share your opinion with others and even with strangers on the Internet has drastically changed our lives, especially the lives of people involved in eCommerce.

Reputation management is often associated with crisis management. A lot of business owners think reputation management is something they do when a problem already occurred. This definition of reputation management does not produce the highest level of reputation.  In fact, reputation management providers often instill fear into business owners just to come in as saviors to salvage the situation they caused.

Search engine optimization is very important to businesses that want to rank high in the search engine, and Squarespace users are a huge part of them. With the advance in technology and artificial intelligence, Google has ramped up its search algorithm, making it more robust, less predictable and more reliable. This has even made SEO more serious and businesses need to relearn their SEO practices to stay relevant in the intensely competitive online market.

Potential and new customers want to know what other customers are saying about a product or brand before putting in their money to purchase the product or service. This is why customer reviews are so important in online business today. One way to reassure your customers that they are in the right place is by letting them know what other customers are saying about your product or service, this is where the Squarespace reviews carousel comes in.

Sometimes, humans err and so do businesses. Businesses are managed by humans and human legs can come in the way of the services. You don’t have to bite yourself so hard if you make mistakes but that does not take away the fact that some mistakes could be very costly, especially when they result in negative reviews. 

Negative reviews could be scary and no business wants that. But as a business, you cannot always expect a whitewash positive review. In fact, a whitewash positive review score could indicate that the reviews are fakes.

Several authors stress the importance of customer reviews and in some cases, it seems as if the power and reach of customer reviews are overrated, but it is not.  Customer reviews are so important that they now determine business reputation and image. The interesting thing is that you can steer the course of your business image and ensure that it favors you.