For local businesses, just showing up in search results isn’t enough anymore. If you want to earn clicks and win new customers, you need to stand out from the competition, and Google reviews are one of the most powerful tools you can leverage.
TL;DR: Key Insights on Google Maps Language Ranking
- Language Detection: Google Maps uses device settings, search query language, location, and user behavior to determine language preferences
- Review Bias: English reviews often appear first regardless of user language settings when logged into Google
- Multilingual Optimization: Businesses can't control all language factors but can optimize profiles for multiple languages
- Impact on Rankings: Language settings can change ranking positions by up to 15 spots for the same search
- Translation Systems: Google automatically translates business info but businesses should optimize source content
- Future Trends: AI-powered language detection and voice search will increase importance of multilingual SEO
