The Google Bookings feature, also known as Reserve with Google, lets you connect supported scheduling tools directly to your Google Business Profile (GBP).  Setting up your Google Business Profile correctly is essential to unlock features like Bookings and maximize your online presence. This powerful integration allows customers to book appointments straight from your profile on Google Search or Google Maps, reducing friction and eliminating the need for phone calls or contact forms.

By enabling Google Bookings, businesses can:

• Capture more leads by turning online searches into confirmed appointments.
• Fill their calendars faster with a simplified, user-friendly booking process.

As of July 31, 2024, Google permanently removed the messaging, chat, and call history features from Business Profiles. This change means Google Business Profile Messaging, which once allowed customers to chat directly with businesses through Google Search and Maps, is no longer available. This article provides a historical overview of how Google Business Profile Messaging evolved before its retirement.

Businesses that only use Google entry points (like Google Search or Maps) do not need to take any action. However, businesses using brand-managed entry points — such as custom chat URLs or web widgets — needed to remove or replace them with an alternative messaging option to continue offering seamless customer communication.

Before diving into Google Q&A, make sure your Google Business Profile setup is complete with accurate business details.

The Questions & Answers section of your Google Business Profile (GBP) is a high-visibility, high-impact feature that many business owners overlook. Unlike reviews, which most owners are already monitoring, Q&A remains an underutilized part of Google’s local experience, even though it often shows up directly on your business’s Knowledge Panel and Google Maps listing.

Understanding how to properly monitor, manage, and optimize this section can dramatically improve customer trust and conversions. This section explains how to get the most out of it.

Attributes are powerful elements within your Google Business Profile setup for local SEO that describe the unique features, offerings, and qualities of your business. They play a critical role in helping potential customers quickly understand your business at a glance and can significantly boost your local SEO rankings.
By clearly identifying your business characteristics—such as accessibility options, ownership identity, payment methods, and service types—you make it easier for customers to choose you. Attributes also contribute to your visibility on Google Search and Maps.

Your Google Business Profile is more than just a basic listing — it’s a complete storefront where your Products and Services can highlight what makes your business unique. By adding Products and Services to Google Business Profile, you showcase your offerings directly in your profile, creating a richer experience that gives potential customers the information they need to choose your business over competitors.

Using these features correctly helps you capture more attention, improve local SEO rankings, and convert more searchers into loyal customers. From detailed service descriptions to eye-catching product photos, every element you add builds trust and increases the chances of turning searches into sales.

Let’s dive deeper into how you can optimize the Products and Services sections on your profile to make your business stand out on Google Maps and Search.

When it comes to standing out on Google, adding high-quality Google Business photos and videos is no longer optional — it’s essential. According to Google, business listings with images get 40% more requests for directions and 35% more click-throughs to their websites than listings without images. But the benefits go far beyond these statistics.

Let’s explore why photos and videos are crucial, how they impact your local SEO, and how to optimize your Google Business Profile for the best results.

Google Posts are a powerful feature inside your Google Business Profile (GBP) that lets you publish content directly in search results and Google Maps. Think of them as micro-updates that act like free mini-ads—perfect for announcements, offers, events, or updates.

For local businesses, just showing up in search results isn’t enough anymore. If you want to earn clicks and win new customers, you need to stand out from the competition, and Google reviews are one of the most powerful tools you can leverage.

Claiming your Google Business Profile is just the beginning. To make your profile work for you — and rank higher in local search — it’s essential to complete every section with accurate, up-to-date details. In this next step, we’ll walk through how to fully build out your profile so it reflects the true value of your business.

Your Google Business Profile (GBP) is your digital storefront — it’s how local customers find you, trust you, and choose you. In this guide, we’ll walk you through the exact steps to set up and claim your profile properly so you can show up where it matters most: in Google Search and Maps.

Having a complete and optimized Google Business Profile isn’t just a nice-to-have — it’s essential for standing out in local searches and Google Maps results. Whether you run a restaurant, retail store, service business, or professional practice, your profile is often the first impression customers get of your brand online. It shows them who you are, what you offer, and why they should choose you over competitors.