To see into the future of customer reviews we have to take a look at their present. Nowadays customer reviews are one of the most important decisions making factors. 9 out of 10 customers will read reviews about a given product or service before checking out.

When you put together your marketing plan, it’s easy to forget that the best evangelists for your brand can be your own customers. In a mostly digital world, word of mouth advertising is something you should consider using. One thing to know: instead of fake positive reviews use authentic ones. 

Trust is the single most important thing in the world of business. Believe it or not, 83% of customers would recommend a company they trusted to others. In this short article, we show you five great methods to earn trust from customers, that your company needs to grow.

Your website can have any sort of call to action, nice design or quality blog, but if your site doesn’t inspire your potential customers’ trust or it gives people doubts about your trustworthiness, they will bounce right out and never come back. It’s especially important in the B2B sector where the lack of trust can be deal-breaking.

When Coca-Cola brought out their personalized Coke bottles, the world went crazy for them. Dubbed the “Share a Coke” campaign, it took off all over the world with bottles named after people in every different destination. To keep the momentum going, customers were asked to share pictures on social media of themselves enjoying a drink with their personalized Coke bottle. The result? Coca-Cola’s customers stepped into the role of advertiser. This was one of the first user-generated content in marketing. 

It’s a hugely controversial topic among business people, marketers and customer service experts, what you and your company should do with “outliers”. These “outliers” are customers who have hard-to-handle problems and many times have personalities that make it even more difficult.

Many experts say that your company should be as time and resource effective as it can be and your customer service can’t be an exception from it. Spend the same amount of time with each customer and their problems. Don’t let these “outliers” take control, because it takes too much time, money and energy for your people and your company to focus on their issues.

Reviews and testimonials have an essential role in your business since they represent the honest opinions of your customers. This power can be so huge that it may change your company’s approach to how you do business. Now, I’m sure many questions popped up in your head when reading this claim. Let’s look at nine companies that have been impacted by customer reviews and see if we can address some of those questions.