fbpx

Why is It Worth to Pay Someone To Manage Your Reviews?

Business
pay someone

If you have your own enterprise chances are that you are involved in it both financially and emotionally. Most of the time this emotional involvement is the key to your financial success, but it is also the reason why you shouldn’t deal with customer reviews personally.

  • One negative review can cost a business about 30 customers.
  • 9 out of 10 customers read online reviews before contacting a business.
  • Almost 90% of them trust online reviews as much as personal recommendations.
  • 72% of consumers agree that positive reviews make them trust a company business more and take action only after reading at least one positive review.

Start getting product reviews now

 

Advantages of having someone who manages your online reputation

Good leaders know their competencies and can delegate tasks easily. Whether you know, or just feel, that you are not the best in responding to heartwarmingly positive or shamefully negative reviews form unknown, faceless customers it is best for everybody if you hand this task over to a professional. Outsourcing this task to a young, digitally active family member for free might be tempting, but in the long run it could do more harm than you would think. Not responding in time or not responding at all to some reviews can make your reputation fall.

 

How should a paid professional handle reviews?

Responses to a review should come fast. Of course, your expert wants to take the time to come up with something that indicates to customers that your brand is all ears when it comes to customer service. Concerns should be addressed; critical voices should be heard and acknowledged.

There are certain occasions when a review should be removed. If it contains profanity, hate speech or violent viewpoints your professional should take immediate action. But other than those all reviews are created equal and your brand should treat them equal whether it is a 5-star praise or a 1-star blame. Make sure that each and every review has the same amount of attention.

Start using Wiremo for free now

 

To outsource, or not to outsource?

Already decided about the need of professional help with your reviews? It’s time to decide how to handle that need then. You have at least three solutions:

- Hire a freelancer social media manager. As the other two solutions it also has pros and cons. Pros are that a social media expert knows everything about how to handle any kind of customer related issue, and how to turn any review into something valuable. They are also relatively cheaper than hiring a PR agency. Con is that they are not organic parts of your team. But if you are lucky you can find a hidden gem who embraces with your band.

- Hire a PR agency. They can do anything you will ever need in terms of customer service, but they are also a costly and somewhat slower than a freelancer expert.

- Hire a staff member. If your company is big enough and you want someone at hand, consider hiring an in-house social media expert.

We won’t tell you which one to choose, but keep in mind that Wiremo makes handling reviews as easy as pie.

 

Start using Wiremo