To get good reviews is one thing – to nurture and reuse them in the best way is another. Today, reputation is everything to a business, especially in the online world where word-of-mouth is substituted by online reviews and testimonials.

If you want to drive more sales, build a great reputation and convince people of your expertise, you need to start featuring customer reviews on your website. Reviews play a huge role in making a purchase decision, and according to PeopleClaim, 70% of customers read online reviews before buying anything. We suggest that you encourage your customers to leave reviews, but you shouldn’t directly reward customers.  

You have your brand new website?! You are excited about your new business, your product or service?! You realize importance of your customers and your interactions with them. By now, if your read our previous posts you also know how important are customer reviews. How you can benefit from having them on many levels. Today we will take another step and write about tools that can help. One such tool is a testimonial widget for a business website.

Before we get to the part about how to increase customer loyalty it is essential to realize why it is important for any business. It is fairly easy to get customers in. The faster you wish to achieve effect and the more you wish to attract the more you need to spend on your ads and marketing campaign. However, if you will not care about retention you will eventually run out of new customers or the cost of “buying” new ones will increase beyond your actual profits. Also, it is worth realizing that it will require more and more effort to get new people in.