Sixty-one percent of potential customers read online reviews before making their final decision, and more than 90% are influenced by positive reviews.

User reviews are real sales drivers, and they’re becoming even more important. You can say whatever you like about your product, but your website visitors may think that you do it in order to generate more sales for your company. Undoubtedly, customer reviews in e-commerce increase your conversions simply by using them. Your customers tend to believe their peers instead of the business owner or a salesperson.

“Nothing draws a crowd quite like a crowd.” – P. T. Barnum

Your customers will always be more persuasive than you. Effective reviews can do the heavy lifting for your marketing, but consider that not every testimonial is created equal. While all feedback is appreciated, a great testimonial is special because it’s honest and feels personal, specific, relatable and motivational.

Customer reviews are great for your business. You can build consumer trust and show authority and positive brand history to your future customers. However, the use of customer testimonials is ruled by truth-in-advertising laws.

You have your brand new website?! You are excited about your new business, your product or service?! You realize importance of your customers and your interactions with them. By now, if your read our previous posts you also know how important are customer reviews. How you can benefit from having them on many levels. Today we will take another step and write about tools that can help. One such tool is a testimonial widget for a business website.

Before we get to the part about how to increase customer loyalty it is essential to realize why it is important for any business. It is fairly easy to get customers in. The faster you wish to achieve effect and the more you wish to attract the more you need to spend on your ads and marketing campaign. However, if you will not care about retention you will eventually run out of new customers or the cost of “buying” new ones will increase beyond your actual profits. Also, it is worth realizing that it will require more and more effort to get new people in.