Customer reviews mean great potential for your business – and this fact is strongly confirmed by different surveys. In this article, we’d like to show you the easiest and most applicable best practices for how you can get more customer reviews.

If you have more customer reviews and endorsements than your competitors, people are inclined to choose your product or service over theirs. It seems logical, right? But the case is most people won’t give you a review if you don’t ask them for it. They’re busy, emerged in their daily to-dos, and overwhelmed by information. Simply, they don’t have time for it and won't think about it on their own. This is why you should send review requests.

If you’re reading this blog you probably know our views about customer reviews. They’re one of the most important and effective tools a business possesses, which can increase conversions and sales massively. In fact, a recent article quantified this number, and they’ve concluded that customer reviews can improve sales by 5 times! In this article, we dig a little deeper and talk about 5 industries where reviews are everything. Let’s dive in!

Review sites have taken a pretty big jump in popularity lately. But this is to be expected, as it’s in our psychology to seek out social proofing. What is social proofing?  In a nutshell, it’s a mental characteristic that makes people look to others when contemplating a decision. This is especially true for peers who are in a similar position or group as ourselves.