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Adrian Crismaru
Adrian Crismaru

Adrian Crismaru is the founder and CEO of Wiremo, a company that builds tools for Local SEO professionals and small businesses. With over 15 years of experience in SaaS and digital marketing, Adrian has founded and sold multiple successful projects, including HideIPVPN, CactusVPN, and Wiremo.

He specializes in Google Business Profile optimization and local ranking strategies that help physical businesses get more visibility, traffic, and reviews. Adrian is also the creator of GTrack, a Google Maps Rank Tracker used by agencies and business owners to monitor and improve their local search positions.

Through Wiremo’s products and his own research, Adrian focuses on simplifying Local SEO, automating Google review management, and helping businesses build trust online.

Expertise: Local SEO, Google Business Profile Optimization, Review Management, SaaS Development, and Marketing Automation.

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20 Best Email Marketing Tools & Software for Successful Newsletter Campaign

Business November 4th, 2021
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If you want to grow your email contacts and convert more leads into customers without increasing the workload in your email campaign, that is to say, email marketing software tools are the answer.

To clarify, they are shortcuts to increasing sales through email scheduling, automation, contact segmentation, and detailed analytics.

But with dozens of email marketing software in the market, how do you pick the right one for your newsletter campaign? That is to say, you can find all the information below.

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20 Best Project Management Software for 2021

Business November 2nd, 2021
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Managing different projects all at once and even delegating tasks to different teams can be pretty difficult. In some instances, it can prove to be more challenging, especially if you come across unforeseen obstacles.

The data and the tasks that should be undertaken in a project can be too overwhelming for most people. Project management can be time-consuming and inefficient if you’re using spreadsheets and keep going for the weekly meetings and updates.

This can be such a waste of time and energy. However, today project management has been made much easier by the use of free project management apps.

Using the best free project management software leads to better communication among teams, and improves efficiencies.

The best part is that there are many free project management tools to help keep your team on track without breaking the bank.

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Lead Generation Beginner's Guide In 2021 [+Best Practices]

Business October 28th, 2021
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If strategically used, lead generation can provide to your businesses more clients that are ready to buy your products. That’s why companies are frequently investing in lead generation marketing campaigns to obtain great results.

However, you must understand what are your target leads, and ensure that what you’re selling suits your clients the best. If you keep all this in mind, your lead generation process will give you positive results.

Before you embark on lead generation strategies, you should know that not all of them will work for your business. Sometimes you might invest time and resources in generating leads, but you might also fail to get results. That’s normal, which means that you can try again.

Like most business processes, lead generation need patience before you take your prospects through the sales pipeline. But remember, you have to acquire, score, and nurture the leads while at it.

Well, the process is not easy, but with patience and the right strategy, lead generation will surely benefit your business.

Below is a lead generation beginners guide for 2021 and lead generation best practices.

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What Is Not Secure Website And How to Fix It [Essential Steps]

Business October 26th, 2021
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I know you’ve heard about the risks of an insecure website. But do you know what a "Not Secure Website" means? Or are you wondering what it means when a website is said not to be secure?

In this post, we’ll explore the ways that will help you to identify a not secure website. Also, we’ll look at ways you use to ensure that your site is secure for your visitors.

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Effective Social Media Advertising: Complete Guide

Business October 21st, 2021
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Social media advertising is a powerful tool in today’s marketing strategy. It’s also known as social media targeting, since you’re targeting social media audiences for your business.

Most importantly, social media advertising involves leveraging the use of social media networks to make conversions by reaching new target audiences fast.

When the target market matches with the demographics of social networks, social media advertising brings conversions with low acquisition costs.

It’s also a better option in bringing faster results compared to organic reach. Social media advertising not only increase sales, but also drives website traffic and grows your brand.

Take time to go through the guide to understand how you can move from organic social media advertising to paid advertising for even better results. Learning social media dynamics can be a challenge but this guide will help in deciding what works best for your business.

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Top 10 Mailchimp Alternatives 2021 [Comparison Review]

Business October 19th, 2021
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Most digital marketers have used MailChimp for their email marketing needs. Unlike other platforms, MailChimp has mainly been used for email marketing by small and medium businesses.

For a long time, it was the only option for business owners. However, today there are other players in the market.

MailChimp is now more expensive than it has ever been. Therefore, small business owners are opting for an alternative to help drive their email marketing campaigns.

In this post, we’ll look at ten best MailChimp alternatives that you can use to grow your business.

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Best Tips & Tools for Conversion Rate Optimization

Business October 14th, 2021
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Have you spent a lot of money on PPC and social media ads, but the results you’re getting don’t reflect your effort?

Many medium and small-sized businesses focus on basic website usability and SEO and that’s a mistake. Fortunately, when using Conversion rate optimization tools you’re sure that many prospects will turn into customers.

Therefore, if you aren’t seeing your bottom line starting to increase alongside the increase in the web traffic, then you may be overlooking CRO (Conversion Rate Optimization).

Overall, by improving your conversion rate, you can quickly improve your bottom line. This makes CRO a highly valuable strategy because it can help you focus on the strategies that matter most.

Conversion rate optimization ensures that your sales and marketing teams collaborate to convert more and more leads.

Today we will explore conversion rate optimization — from the definition to the best tools and tips — that’ll change the marketing tactic for your business.

Let’s dive in!

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How to Calculate ROI [Complete Guide + Formula]

Business October 12th, 2021
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Return on investment (ROI) is a financial metric that evaluates the profitability of your investment. It’s a ratio of returns (net profit or loss) relative to the investment cost.

The higher the ratio, the greater the returns will be. Although ROI is a ratio, we express it as a percentage for easier interpretation.

This guide will reveal how to calculate ROI (using examples), interpreting the calculations, and the benefits of ROI.

Regardless of your industry or size of business, being able to calculate ROI is extremely important for your business.

What’s more, knowing if your business is earning its money’s worth is an essential concept that business owners need to understand so they can strengthen their financial success.

When you calculate your ROI, you’ll better understand how your company is doing. Also, you can identify areas that need improvement to ensure you reach your goals. Let’s dive in.

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How to Sell on EBay Marketplace for Beginners: Complete Guide

Business October 5th, 2021
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Taking your product and brand on eBay marketplace is the best decision you’ll ever make. The site has grown to become a competitive marketplace where sellers get to sell stuff including fashion items, electronics, to name a few.

Whether you want to get rid of stuff you no longer need or you want to start an eCommerce business, knowing how eBay marketplace works can help you achieve your goals.

Launching a store on eBay is easy even for a beginner, and once you set up your account, you can easily grow and expand your business.

Here’s a complete guide on what you need to know when starting to sell on the eBay marketplace.

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How to Use Different Types of Advertising for Best Results

Business September 30th, 2021
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The types of advertising keeps evolving. It is a complex form of communication where you have to figure out how to reach your customers the best.

There are different types of advertising available for your online business. However, you have to figure out which strategy works best for you to avoid getting overwhelmed.

Before we look at the ways you can grow each of your online businesses, you need to remember that there are two primary forms of advertising. These are:

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