Best Tools for eCommerce - Part 1

Working case of increasing conversion with reviews

The success of an online project depends not only on quality products. A huge role is played by the business model, which will be established before the launch of the project.

Creating a website, developing a project, launching it, marketing it, defining an effective advertising campaign, creating an interesting to users content - a difficult work that the owners have to complete. Typically, offline trading requires a large staff to complete all of these tasks. In eCommerce, 2-3 people can do all this with the help of specialized services and programs. 

Reasons you need reliable services for eCommerce:

  • Reduced staff costs
  • Ability to independently implement interesting and useful business tools: analytics, sales management, etc.
  • Easier to understand the work of eCommerce and digital marketing from the inside and better control of employees
  • Easier to collect analytics, make plans and develop your website in the direction where there is the greatest profit.

The Wiremo team prepared the best services and tools for eCommerce, which are necessary both at the start of the online store and for its successful development.


Website Creation Tools

It is very important for eCommerce to have a flexible website with many features. Therefore, we recommend that anyone who is considering entering online trade to use platforms for creating online stores. Such a website can be built independently without the involvement of programmers and lower business entrance threshold.

Squarespace - a simple and thoughtful website builder that offers ample opportunities for creating online stores of various kinds. A distinctive feature of Squarespace website builder is an ability to integrate with third-party platforms. This simplifies the work of moving stores, databases, etc. Absolutely any person will master the logic of creating a Squarespace eCommerce website, even if you have never encountered such platforms.

WooCommerce - a WordPress plugin that after installation allows you to turn a WordPress information website into a fully functional eCommerce platform. This is an intuitive system that can be supplemented with various functions to create an eCommerce store really has no restrictions by making necessary settings, choosing an appropriate design and content option. This system is somewhat more complicated than Squarespace, but it can also be mastered in a few days.

Shopify - a platform for creating online stores with great features. Key benefits of the service:

  • abundance of built-in functions;
  • simple to work with the catalog;
  • ability to adjust the store for any type of product;
  • ability to optimize, configure various reports. 

Each platform has not only convenient basic settings but also many additional. Modules that connect as needed. Thus, we could not pass these systems and made Wiremo plugins and apps that quickly integrate with Squarespace, Shopify and WooCommerce, so working with online stores is even easier and more efficient.


Business tools

Once you have opened an online store, you need to monitor employees and work processes, track cash flows, monitor balances and monitor day-to-day operations. For this you need effective business tools. With their help, you will not miss a single important task and will always be up to date with what your employees are doing, even if they work remotely. 

Shipping Easy - a very convenient platform for automating delivery and logistics management at all stages. It can be integrated into any content management system. You can manage customers, stocks, track balances and more. In addition, you will always have access to the best delivery rates to any country.

Zoho Projects - a system of planning, collaboration and tracking. It helps small online stores and large-scale projects organize high-quality team work, create task lists, plans and receive reports and schedules for their implementation. Employees and non-staff personnel have constant access to documents, spreadsheets, presentations. All reports can be exported in PDF, XLS, CSV. There is also a very convenient module in the program for time tracking, which can be used to easily calculate salaries.

Salesforce – a CRM number 1, which has about 20% market share. It provides extensive management and control capabilities for eCommerce. Everything you need for a full-fledged work is brought together here. This includes mailing, analysis of sales, profit accounting, a messenger for customer support, and much more. 

The end of the first part. In the second part, you will find marketing tools and services that are necessary to promote an online store and increase sales ....


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