A business having negative reviews is not a bad business. Also, negative reviews are not bad reviews. Some business owners try to hide them, and they are ashamed of having them, but most of them don’t know how to use negative reviews to actually increase their income. Read more →
It’s estimated that review signals account for 9.8% of the total ranking factors of Google. So, if you have serious goals with your SEO, you shouldn’t ignore customer reviews. Read more →
A big crowd of happy customers is the best sales team for your business that you can ever wish! Nowadays, credibility is a hard-to-earn value of businesses. If you’re interested in the psychological triggers of customer reviews success and what’s the most important factor that you need in the reviews you use, see the first part of this article. Read more →
Smart marketers know that they and their salespeople are not the most authentic and credible source of information to their potential customers, because they want to sell their products to their audience. Even if they would deny it, no one would believe it.
The most convincing sales messages come from customers who already bought and tried your product. Therefore, it is of life-or-death importance if you have satisfied customers or they never want to come back to you because you’ve failed at some point in their experience. Read more →
Sixty-one percent of potential customers read online reviews before making their final decision, and more than 90% are influenced by positive reviews.
User reviews are real sales drivers, and they’re becoming even more important. You can say whatever you like about your product, but your website visitors may think that you do it in order to generate more sales for your company. Undoubtedly, customer reviews in e-commerce increase your conversions simply by using them. Your customers tend to believe their peers instead of the business owner or a salesperson. Read more →
“Nothing draws a crowd quite like a crowd.” – P. T. Barnum
Your customers will always be more persuasive than you. Effective reviews can do the heavy lifting for your marketing, but consider that not every testimonial is created equal. While all feedback is appreciated, a great testimonial is special because it’s honest and feels personal, specific, relatable and motivational. Read more →
Customer reviews are great for your business. You can build consumer trust and show authority and positive brand history to your future customers. However, the use of customer testimonials is ruled by truth-in-advertising laws. Read more →
To get good reviews is one thing – to nurture and reuse them in the best way is another. Today, reputation is everything to a business, especially in the online world where word-of-mouth is substituted by online reviews and testimonials. Read more →
It’s commonly said that an unhappy customer will tell 10 people. In the world of social media, you should avoid negative reviews because an unhappy customer can affect hundreds if not thousands or tens of thousands of people by leaving a single bad review. Read more →
If you want to drive more sales, build a great reputation and convince people of your expertise, you need to start featuring customer reviews on your website. Reviews play a huge role in making a purchase decision, and according to PeopleClaim, 70% of customers read online reviews before buying anything. We suggest that you encourage your customers to leave reviews, but you shouldn’t directly reward customers. Read more →
