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Importance of customer reviews illustrated by business agreement and trust building
BusinessFebruary 3rd, 2025Adrian Crismaru

The Importance of Customer Reviews for Business Growth

The importance of customer reviews is undeniable. More than 80% of customers decide whether to buy a product or contact a business based on what past customers say about their experience. In 2025, customer reviews are no longer just a trust signal; they are a core driver of visibility, conversions, and local rankings.

Reviews influence how your business appears in Google Search, Google Maps, and the Local Pack. This impact is even stronger when your business has a properly set up Google Business Profile and a fully completed profile.
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Laptop showing analytics dashboard representing website traffic growth
BusinessJanuary 31st, 2025Adrian Crismaru

How To Check Website Traffic [+Best Ways To Increase It]

E-commerce thrives when the site has growing traffic and visitors who later convert into leads and customers.

However, having a website is not a guarantee you will get traffic, as such, you have to use different tools and means to drive website traffic. We will look at some of the free and paid tools/means you can use to grow your traffic.

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Full-Service Marketing Agency – marketing team reviewing strategy charts and performance reports
BusinessJanuary 30th, 2025Adrian Crismaru

Full-Service Marketing Agency: What Is It?

As a business owner, you’ve probably heard of full-service marketing agencies. You’ve probably also wondered how your business could benefit from contracting one. In this article, we’re looking into exactly what a full-service marketing agency is and what they do.

Plus, perhaps most importantly, what advantages you can draw from switching up the way you do your marketing and integrating this type of agency in your team.

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Review volume – connected user icons representing multiple customer reviews
BusinessJanuary 30th, 2025Adrian Crismaru

The Importance of Review Volume

Review volume has become one of the most decisive factors for visibility in today’s digital marketplace. The online ecosystem has grown extremely crowded over the last decade, and competition continues to intensify. For businesses and app developers with limited marketing budgets, standing out has become increasingly difficult. With more than 1.5 million apps in the Google Play Store and over 1 million in the Apple Store, gaining exposure for a product is a serious challenge.


Among all growth signals, ratings and reviews can help the most. A strong review volume sends powerful signals to both users and platform algorithms, directly influencing discoverability, trust, and ranking. The more authentic reviews a product has, the higher its chances of being noticed, clicked, and ultimately chosen over competitors.
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Thumbs-up icon made of various symbols representing examples of social proof in marketing and how brands build trust through social signals
BusinessJanuary 30th, 2025Adrian Crismaru

46 Great Examples of Social Proof in Marketing

There are basically five sources that stem from social proof. These include experts, celebrities, users, the wisdom of crowds and peers. People tend to evaluate the quality and their likeness of a product based on these sources. Social proofs are action triggers. They help consumers to take action even when they have not experienced a product or service for themselves. Several social proof examples abound. Here are 46 great examples of social proofs and each of these social proofs falls into one of the five categories mentioned above. Read more →

Testament Shopify Theme – fashion ecommerce homepage displayed on desktop and mobile
Theme ReviewsJanuary 29th, 2025Adrian Crismaru

Captivating Testament Shopify Theme Review

The Testament Shopify theme is one of the most popular themes available on the market. It offers a clean design, easy to use interface, and plenty of features to make your online store look professional. In this review, we'll take an in-depth look at the Testament theme on Shopify and see if it's right for you.

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Big Cartel vs Shopify comparison showing ecommerce store setup on a laptop
BusinessJanuary 29th, 2025Adrian Crismaru

Big Cartel Vs Shopify: Which Platform Is Right for You?

Most businesses, regardless of size, have moved online. Today, online sales have exceeded high street retail sales. The latest trends highlight the need for e-commerce websites for businesses of all sizes. These websites serve as online storefronts and as essential marketing resources.  

The functionality of websites is no longer limited to marketing. Today, standard websites are deemed incomplete without e-commerce elements. Therefore, companies are investing in powerful websites to capitalize on major e-commerce opportunities.

Are you in the process of starting up a retail or services business online? As you've most likely found out by now, there are several options for choosing an eCommerce platform to design and host your store’s website. Shopify and Big Cartel are two big names on the list. But which of these is the better choice for your business? 

That is the question you will see answered as you read the article below. Scroll down and try not to miss anything. 

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Person working on a laptop in a modern workspace, representing Amazon Seller Apps for managing and growing an Amazon business
BusinessJanuary 28th, 2025Adrian Crismaru

Best Amazon Seller Apps & Tools: 2021 Overview

The Amazon platform has considerably increased the simplicity of doing business in today's globe. Thousands of merchants and sellers throughout the world have used Amazon to launch their ecommerce businesses and profit from its well-established services and infrastructure.

There is no doubt that there’s a lot that goes into becoming a great Amazon seller, but is it worth the time and effort? If you're thinking about launching a business on Amazon, you've come to the right place.

There are several useful Amazon seller apps available to assist you in streamlining the selling process, engaging with clients, and planning. These handy apps could be game-changers for your company. After all, the more productive you are, the more money you can make.

Some of these apps are available for free while others require a one-time payment or an ongoing cost. Always conduct your research before making a purchase, this way you'll get the most up-to-date figures.

Also, if you pay any fees or have a monthly membership to an app, keep up with the payments so you won't have to go looking for information when tax season comes around again.

When all is set, do check out these top 16 seller apps worth considering for your online business.

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Lead generation – analytics dashboard showing page views and traffic growth
BusinessJanuary 28th, 2025Adrian Crismaru

Lead Generation Beginner's Guide [+Best Practices]

If strategically used, lead generation can provide to your businesses more clients that are ready to buy your products. That’s why companies are frequently investing in lead generation marketing campaigns to obtain great results.

However, you must understand what are your target leads, and ensure that what you’re selling suits your clients the best. If you keep all this in mind, your lead generation process will give you positive results.

Before you embark on lead generation strategies, you should know that not all of them will work for your business. Sometimes you might invest time and resources in generating leads, but you might also fail to get results. That’s normal, which means that you can try again.

Like most business processes, lead generation need patience before you take your prospects through the sales pipeline. But remember, you have to acquire, score, and nurture the leads while at it.

Well, the process is not easy, but with patience and the right strategy, lead generation will surely benefit your business.

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Marketing and SEO – online marketing strategy diagram showing SEO, content, and lists
BusinessJanuary 28th, 2025Adrian Crismaru

Marketing And SEO: 2 in 1 With Wiremo Widget

Marketing and SEO are one of the most competitive areas in digital marketing. If you are promoting an online store, in order to beat the competition, you will have to work on a number of factors.

All companies are trying to build the perfect branding strategy and enhance the reputation of the company or product. Yet, they forget that more than 70% of purchases begin with the search for products in search networks.

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