Have you heard about the person who once met with someone who knew a story about somebody who saw an individual who wrote a review? We think you get the point already… While almost 90% of customers read reviews, only a few write them, and when they do, the reason is mostly frustration.

The practice of attempting to shape public online perception of a company is what we call ‘reputation management’ today. Taking care of this perception is one of the main tasks for a business owner, as consumers tend to check companies online before they make a decision. 

There are those business owners who take every single bad review personally, and there are the ones who don’t worry about bad reviews at all. It doesn’t really matter on which side you fall, because, either way, you have to deal with negative reviews from time to time. More and more studies have come to the same conclusion: More than 66% of consumers read reviews about products before they make a purchase. And it is nearly inevitable that they will encounter at least one negative review. But should you worry about them?

The digital marketplace has become really crowded over the last decade, and things will just get worse in the coming days. It is already nearly impossible to do anything that stands out from that crowd if you have a tight budget. There are more than 1.5 million apps in the Google Play Store and over 1 million in the Apple Play Store, so it is hard to be visible with your product. Above others, ratings and reviews can help the most: Review volume is a key metric when we talk about discoverability.

If you have your own enterprise chances are that you are involved in it both financially and emotionally. Most of the time this emotional involvement is the key to your financial success, but it is also the reason why you shouldn’t deal with customer reviews personally.

By now everybody in the e-commerce industry and in the app development scene knows that having product reviews on their landing pages can boost conversions and sales. Unfortunately, not all of them know the best practices when dealing with on-site reviews. The ones who follow them are ahead of their competitors in achieving SEO benefits, increased sales conversions, increased average basket values, increased customer loyalty, and fewer product returns.