Click-Through Rates (CTR)

Insights and tips for the review community

Review Stars Disappearing in Google Search
BusinessJanuary 10th, 2025

Why Review Stars Disappearing in Google Search Results

Review stars in Google search results have long been a powerful way to attract users' attention. These yellow stars not only add a visual appeal but also serve as a quick trust indicator for potential visitors. They help your website stand out from the competition, improve visibility, and significantly boost click-through rates (CTR). When users see these stars, they instinctively associate them with credibility, reliability, and quality—whether it’s about a product, a service, or informational content. However, with review stars disappearing for many websites due to recent changes by Google, businesses must adapt to maintain this important trust-building feature. For businesses, these stars act as a virtual badge of approval, signaling to users that others have engaged with and endorsed your offerings.

Read more →