Most digital marketers have used MailChimp for their email marketing needs. Unlike other platforms, MailChimp has mainly been used for email marketing by small and medium businesses.
For a long time, it was the only option for business owners. However, today there are other players in the market.
MailChimp is now more expensive than it has ever been. Therefore, small business owners are opting for an alternative to help drive their email marketing campaigns.
In this post, we’ll look at ten best MailChimp alternatives that you can use to grow your business.
MailChimp Features And Pricing
Before we look at the top 10 MailChimp alternatives, we should first understand what MailChimp offers so that we are in a better position to compare it with other tools.
To compare MailChimp against its alternative, we have to examine its features against its pricing points.
Also, you have to keep in mind that MailChimp was launched a very long time ago. Email marketing was not what it is today.
MailChimp gained popularity because it was the first tool that had a user-friendly email composer.
It has features that automate workflow and will help you get started easily, and also it offers a simple list of emails that get sent in a sequence.
The emails are basic and lack a visual composer, which does not give you many options.
For example, MailChimp can now be integrated with almost all major e-commerce platforms and advertising solutions. It is easily compatible with Google Ads and Facebook Ads.
Key features
To compare the other tools with MailChimp, we have to know what features it offers:
- Automated email workflows;
- Email personalization;
- Smooth visual email campaign composer;
- Advanced segmentation for precise targeting;
- A/B testing;
- 24/7 customer service paid users;
- Product recommendation.
Above all, MailChimp's free plan is great for businesses that are starting and do not have an email marketing budget.
Therefore, if you are using MailChimp or you think that it does not have what you are looking for, you will need to look at other tools to see if they match your needs. Obviously there are many competitors available in the market that offer excellent services.
When Should You Look For a MailChimp Alternative?
Maybe you are on a tight budget
Meanwhile when you realize that the MailChimp free plan is no longer serving you, you can look for other affordable options which will serve you better in some cases.
For example, some of the cheapest MailChimp alternatives you can look at include: SendinBlue, MailerLite, Moosend, and Mailjet.
If you need complex automation for your business
Meanwhile, when you are looking for extra marketing automation features that are not available on MailChimp, you have to look into platforms such as GetResponse and HubSpot email marketing.
For instance, MailChimp auto responders work fine but are not the best for marketing campaigns based on user behavior, advanced workflows, and split tests.
When you want to have multiple mailing lists
MailChimp keeps every list separately, limiting creativity, flexibility, and precision when working on a complex campaign.
Some users can appear in multiple lists, and it becomes harder to work on MailChimp since they will appear as two subscribers. This means that you will need to pay for them twice.
To clarify, it does not have a great way of creating interdependencies between mailing lists. The best MailChimp alternatives for this purpose include: Omnisend, ActiveCampaign, and SendinBlue.
If you need a platform with a large and affordable CRM software
Sometimes managing your clients might be a task. Getting subscribers is quite easy, but sometimes you might have a problem keeping track of all the companies and clients you are dealing with.
Above all, your work can get very messy if you do not have the right tools to help keep your workflow in order. MailChimp has CRM features, but they do not work well for most companies.
Certainly, the best MailChimp alternative with the best CRM software is: Sendinblue, Zoho, and Active campaign.
Someone need strong data privacy
To clarify, MailChimp doesn’t put much thought into the privacy of its users. Most users prefer to know where their data is being stored since most of it is quite sensitive.
That is to say, the most effective alternative with the best storage data privacy is Sendinblue.
10 Best MailChimp Alternatives To Consider In 2021
Here is a list of the top 10 alternatives you can try out if MailChimp is not working for you.
#1. Omnisend
This alternative is one of the best MailChimp alternatives, which is much more than just an email marketing tool. In addition, it is a marketing automation tool built for e-commerce.
Furthermore, it allows you to connect to several channels for the automated workflow, which will save time while consolidating your marketing efforts in one platform.
Email marketing is the main feature of Omnisend, and this is done effortlessly. That is to say, it has drag and drops features on its visual email editor to customize all the elements in your marketing emails.
Omnisend also has an inbuilt template that will make your email creation much simpler. Beside this, it include email capture options such as popups, landing pages, and lead generation forms that will help you build your SMS and email list.
Certainly it is a great MailChimp alternative because of its exceptional automation and segmentation. It offers advanced segmentation that allows you to target your customers in different ways, which include and are based on:
- Campaign engagement;
- Profile data;
- Shopping behavior.
Key features
Above all, here are Omnisend's impressive features:
- Easy visual email campaign composer;
- Great integration to SMS. Email and web push notifications are all in the same automation workflow;
- Workflow templates;
- Precise targeting through advanced segmentation;
- Increased customer engagement through personalization;
- Exceptional email capture through the static sign up forms, popups, gamified forms, and landing pages;
- Has product picker for automatic importation to your marketing campaigns;
- Offers e-commerce ready elements such as customer rewards and discount codes;
- Provides live website tracking for A/B testing and behavioral data;
- Has 24/7 customer service.
Omnisend vs. MailChimp
| Feature | HubSpot | MailChimp |
| Best feature | Full growth platform | Campaign templates |
| Known for | Small business | e-commerce sites and Agencies |
| Cons | High starting price | Does not support affiliate marketing |
| Price | From $50/month | From $20/month |
| Free plan | Yes. | Yes, but with 2000 subscribers and limited features |
| Customer service |
|
|
#2. Hubspot Email Marketing
This application offers similar services to MailChimp. Therefore it is a reliable email marketing tool with exceptional features that are suited for your business.
That is to say, with the use of this alternative, you can create professional marketing emails that will help engage and grow our audience.
HubSpot is MailChimp's alternative free tool that will automatically connect with the HubSpot CRM for free. Most importantly, you will be in a position to customize your emails from the information you give about your customers.
Key Features
- Helps create beautiful emails without dealing with designers using the drag and drop editor or using their goal-based templates;
- Using HubSpot, you can customize your emails using your list of membership, email subscribers' lifecycle, or other information available in your contact records;
- It increases engagement with the emails tailor-made to each recipient;
- Offer the possibility to optimize marketing campaigns with analytics and A/B tests.
Pricing
Hubspot's free plan offers 2,000 emails per month with unlimited subscribers. With this free plan, you can create five smart lists and 25 static lists. You also have access to goal-based templates designed for the email you would like to send.
That is to say, the free CRM powers HubSpot's email marketing. It stores your subscriber's information and has a detailed log of your contacts' interactions with your website or ads.
To clarify, CRM makes sure that you personalize emails and much as possible, which helps optimize your company's performance.
Certainly, the features tools that will help you grow your email list include: lead capture forms, live chatbots, and bot widgets to help your website visitors shop or use your website better.
With HubSpot's free plan, you can track the performance of your online tools. HubSpot has three paid plans. They include:
- Started;
- Professional;
- Enterprise.
All plans in HubSpot come with free contacts, but if you might need more contacts or add-ons, you will need to purchase.
That is to say, HubSpot is not the cheapest on this list, but it has advanced integration and features that make it a great MailChimp alternative sometimes. It will come in for your marketing strategy since it offers more than just email marketing.
The free plan included is forever with extensive features, while MailChimp free plan has limited features.
MailChimp vs. Hubspot
Here is how Hubspot compares as a MailChimp competitor:
| Feature | HubSpot | MailChimp |
| Best feature | Full growth platform | Campaign templates |
| Known for | Small business | e-commerce sites and Agencies |
| Cons | High starting price | Does not support affiliate marketing |
| Price | From $13 per month | From $20/month |
| Free plan | Yes. | Yes, but with 2000 subscribers and limited features |
| Customer service |
|
|
#3. SendinBlue
That is to say, SendinBlue is another MailChimp alternative that offers exceptional email marketing features such as: SMS messages automation, Email automation, Social media ads, and CRM tools.
Furthermore, it also has a free plan that include more features than the MailChimp free plan. However, the SendinBlue free plan has a limit of 300 emails per day.
Beside this, you get a range of integrations such as: Unlimited contact upload, SMS sending, Transactional emails, and Sales CRM.
Above all, you can have unlimited segmentation options, with real-time reporting and analytics with SMS personalization options even as a free user.
That is to say, SendinBlue features a very simple user interface, and its SMS marketing platform makes it a great choice for MailChimp competitors.
Key features
Certainly, these features are meant to help automate the business task and help your business grow easily and faster. For example:
- Email marketing;
- SMS marketing;
- Live chats;
- Segmentation options;
- Stellr marketing options;
- Templates for transactional emails;
- Has CRM tools;
- Enables you to create landing pages;
- Facebook Ads options.
Prices
To clarify, SendInBlue has a free plan that has the basic features that are essential for small businesses. Furthermore, it also has a pay-as-you-go option that makes it a very affordable option for a growing business.
As a result, if you need 10,000 emails per month, you will need to pay $25/ month.
In other words, when you pay, you get an unlimited number of sends per day instead of when you are on the free plan.
MailChimp vs. SendInBlue
Here is how SendInBlue compares as one MailChimp alternative.
| Feature | SendInBlue | MailChimp |
| The feature that stands out | Has additional testing features and send time optimization | Have ready to use marketing templates |
| Ideal for which industry | Publishers | Ecommerce and Agencies |
| Downside | Slow customer service | Not ideal for affiliate marketing |
| Price | Start from $25 per month | Starts from $20 per month |
| Free plan | Offers 300 emails per day to unlimited subscribers | Has 200 subscribers but with limited features |
| Free plan- email support and API and plugins Paid plan- chat and phone support |
|
#4. Constant Contact
Constant Contact is another MailChimp alternative, however it has been named by its users "The Helpful One" because they keep holding webinars to educate its users on how to use the platform more easily. Furthermore, they keep updating their users on how to best optimize the platform for their businesses.
As a result, this alternative offers different features, from learning materials to email marketing templates.
Key Features
This MailChimp alternative mainly focuses on emails marketing. To clarify, here are its key features, for example:
- A/B testing;
- Live support;
- Segmentation based on demographics and campaign engagement;
- Exceptional visual email composer that offers control and creative freedom;
- Email automation;
- Tracking tools for your open and click-through rates.
Pricing
That is to say, Constant Contact has two options that can be customized to meet your business needs. This MailChimp alternative doesn't have a free forever plan.
Furthermore, the equivalent of a MailChimp free plan on this platform is a 60-day free trial free of obligations as the User can cancel the subscription at any time.
However, on Constant Contact, the pricing is based on the number of Contact and subscription starts from $20 per month, and also, it offers unlimited emails daily.
MailChimp vs. Constant Contact
Here is how Constant Contact compares to MailChimp:
| Features | Constant Contact | MailChimp |
| Best feature | Allows email testing across devices | Has ready templates for marketing campaigns |
| Ideal for which industry | Education and government | Ecommerce and agencies |
| Downside | Not ideal for an SMTP platform | Not ideal for affiliate marketing |
| pricing | Starts from $20 per month | Starts from $20 per month |
| Free plan | No free plan but has a 60-day trial | Yes. Limited features with 2000 subscribers |
| Customer support |
|
|
#5. MailerLite
MailerLite is another MailChimp competitor and alternative that focuses on offering simple email marketing services to their clients.
So, it is a very easy-to-use platform, including one of the best email newsletter templates with exceptional customer support. Furthermore, it stands out from other platforms in this list because it is great in creating PDF brochures shared among customers.
In addition, MailerLite is ideal for small and medium enterprises, non-profits, and freelancers of all kinds.
Key Features
- Click maps;
- Custom HTML;
- Email templates;
- Analytics;
- Multiple user accounts;
- Delivery by time zone;
- Email builder;
- Personalization and segmentation;
- Landing page builder;
- Surveys;
- Behavioral targeting and eCommerce integration.
Pricing
This platform could be the most affordable MailChimp alternative because of all the features it offers at a very low price.
Furthermore, MailerLite's free plan is similar to MailChimp free plan in terms of its potential for the User.
In addition, MailerLite price starts from $10 per month, and it is one of MailChimp’s alternatives that consider the number of subscribers when charging,
As a result, the free plan allows 12,000 emails per month and is ideal for businesses with up to 1000 subscribers. The $10 allows up to 1000 subscribers but has all the email features.
That is to say, MailerLite is a great platform for sending bulk emails at an affordable price.
MailerLite vs. MailChimp
| Feature | MailerLite | MailChimp |
| Best feature | Allows email testing across different devices | Features ready to use marketing templates |
| Ideal for which industry | SMEs and Online Media | Ecommerce and agencies |
| Downside | Doesn't offer a connection option to a 3rd party CRM | Not ideal for affiliate marketing |
| Pricing | Starts for $10 per month | Starts from $20 per month |
| Free plan | Offers up to 12000 emails per month but with very limited features | 2000 subscribers with limited features |
| Customer support |
|
|
#6. AWeber
AWeber is a great MailChimp alternative mainly because of its exceptional integration features. In addition, with its visual campaign builder, AWeber is one of the best email marketing tools on the platforms.
That is to say, it features more tools than any other platform on this list and it has templates that have a range of palettes for better customization. In addition, every template of AWeber can be customized.
Also, it does not offer to host landing pages, so you will need to copy and paste the codes to have landing pages and popups on your website. Above all, this MailChimp competitor also lacks segmentation, which is a huge drawback.
Furthermore, AWeber comes at a very affordable price and can be used in e-commerce sites such as Shopify, and also, it has many testing options.
Key Features
- Live support;
- A/B testing;
- Multiple templates for email creation;
- Email automation;
- Features autoresponders;
- Email analytics;
- Great educational and support tool.
Pricing
AWeber offers a free forever plan that is very restrictive. Furthermore, it allows only 500 subscribers and 3,000 emails per month , which is quite restrictive but can be great if you are just starting.
In addition, this MailChimp alternative charges per subscriber, and you gain access to all the features once you pay for your number of subscribers from the start.
That is to say, the pricing starts from $19.99/month for every 500 subscribers, and it offers quarterly and yearly billing options which helps you choose what fits your budget.
Also, if you would like, you can also change your billing plan along the way. To clarify, AWeber has great customer support that will help you out if you cannot figure out how to.
AWeber vs. MailChimp
| Feature | AWeber | MailChimp |
| Best feature | Have built-in canvas integration | Has ready to use marketing templates |
| Ideal for which industry | Advertising and Marketing | Ecommerce and agencies |
| Downside | Not an SMTP platform | Not ideal for affiliate marketing |
| Price | From $19.99 per month | From $20 per month |
| Free plan | 500 subscribers with limited features | 2000 subscribers with limited features |
| Customer Support |
|
|
#7. Moosend
Moosend is another MailChimp competitor that markets itself as an all-in-one marketing platform, moreover, it has features other than email marketing, including a landing page builder, marketing automation workflows as well as e-commerce integrations.
To clarify, there is also a forever plan that is free forever. However, Moosend is also significantly cheaper than MailChimp, making it among the most affordable MailChimp alternatives in the market today.
Key features
- Easy integration with other apps;
- Offers real-time analytics;
- Landing page builder;
- Sign up forms;
- Has the drag and drop editors that accompany the free newsletter email templates;
- Email marketing automation;
- Segmentation.
Pricing
Moosend's free plan features unlimited emails, free form creations, and automated workflows for 1000 subscribers.
Above all, its pro plan starts from $10 per month with a pay-as-you-go plan that allows you to upgrade your plan as you go.
Moosend vs. MailChimp
That is to say, here is how Moosend compares as a MailChimp alternative:
| Feature | Moosend | MailChimp |
| Best feature | Unique automation options | Ready to use templates for marketing campaigns |
| Ideal for which industry | Startups Ecommerce businesses Agencies Publishers | Ecommerce Agencies |
| Downside | Doesn't have many integrations | Not ideal for affiliate marketing |
| Pricing | From $10 per month | From $20 per month |
| Free plan | 1000 subscribers with limited emails | 2000 subscribers but limited emails |
| Customer support |
|
|
#8. Mailjet
Mailjet is another great MailChimp alternative, and it was on the market for some time, including innovation and automation needed. In addition, it features the drag and drops visual builder with lots of templates that you can choose from.
Most importantly, the biggest cons with Mailjet is that it is not as easy to use as other platforms on this list. The user interface is hard to use since some features feel hidden, and the language used in some parts might be difficult to understand for some users.
Furthermore, Mailjet's services like MailChimp include automated email campaigns and segmentation.
Key Features
- Email automation;
- Segmentation based on campaign behavior and data profiles;
- Features sign up forms with codes;
- 24/7 support;
- A/B testing;
- Tracking tools;
- Range of email templates;
- SMS marketing;
- Free forever plan.
Pricing
To clarify, Mailjet has a free forever plan that covers 200 emails per day but does not allow you to exceed 6,000 emails per month.
For example, the pricing starts from $9.65, which is billed per month, and it goes by the pay as you grow model, which means the more emails you need during the month, the more you will need to pay.
Moreover, different features are available in the different pricing models. To clarify, segmentation and A/B testing are only available on the premium package.
Mailjet vs. MailChimp
| Feature | Mailjet | MailChimp |
| Best feature | SMS features | Has ready to use campaign templates |
| Ideal for which industry | SaaS Internet | Ecommerce Agencies |
| Downside | Segmentation and A/B testing is not available for the free version | Not ideal for affiliate marketing |
| Pricing | From $9.65 per month | From $20 per month |
| Free plan | 200 emails per day and up to 6000 emails per month | 2000 subscribers with limited features |
| Customer support |
|
|
#9. DotDigital
DotDigital is another great MailChimp alternative that comes off as an engagement platform, including the essential tools that make any email marketing platform great. That is to say, it is considered as one of the best MailChimp competitors in 2021.
Most importantly, it features real-time APIs, integrations, and other great things regarding automation tools and email marketing.
Above all, it further features great segmentation tools as well as communication tools that will help you in the growth of your business.
Key Features
- Segmentation tools;
- Drag and drop email editors;
- Analytics;
- Product recommendations;
- Real-time-APIs;
- Seamless integrations;
- And seamless automation.
Pricing
That is to say, this platform offers you a 14-day free trial to help you feel the services they offer.
On the other hand, the downside of DogDigital is that there is no clear pricing plan. Moreover, you will need to contact one of their representatives to get a quote for their services.
DotDigital VS MailChimp
| Feature | DotDigital | MailChimp |
| Best feature | SMS features | Has ready to use marketing templates |
| Ideal for which industry | Publishers | Ecommerce and agencies |
| Downside | Doesn't have a self-help section | Not ideal for affiliate marketing |
| Price | A quote will be given upon request | From $20 per month |
| Free plan | Free 14 day trial with all the available features | 2000 subscribers with limited features |
| Customer Support |
|
|
#10. Campaign Monitor
Campaign Monitor makes it to the list of MailChimp competitors because it has the most User-friendly builder in the market.
The best part about this platform is that you can adjust the spacing by extending and dragging the spaces, images, and text boxes to help you customize the emails however you want.
This MailChimp competitor has to email marketing platforms: One designed for other businesses and one designed for e-commerce sites.
Furthermore, it offers CM Commerce, which is a product used to navigate Shopify, WooCommerce, and BigCommerce easily.
Most importantly, it further offers pre-made automation templates and smart customer segmentation.
Campaign Key Features:
- Email templates and builder;
- A/B testing;
- Email analytics;
- Personalization and Segmentation;
- SMS marketing;
- Behavioral targeting;
- Product recommendation;
- Premade customer journey automation recipes;
- Reviews and User-generated content;
- e-commerce integration;
- Campaign Monitor Pricing;
To clarify, it has two platforms, as mentioned CM Commerce and Campaign Monitor.
Pricing
That is to say, this platform does not have a free plan, however, its basic plan starts to form $9 per month for 2,5000 emails per month. The Unlimited plan will give you:
- Priority support;
- Time zone optimization;
- Countdown timers;
- While the Premier plan gives you access to;
- Advanced user permissions;
- Phone support;
- Pre-built engagement segments.
CM Commerce pricing
Above all, the starter plan offers a limited number of emails with 10,000 subscribers per month. With the starter plan, you get features like cart abandonment and product recommendation, among others.
Using Growth Plan, you get:
- Product reviews;
- Social proof widgets;
- Customer surveys;
With the professional plan you get:
- Phone support;
- Advice for your account manager;
- Onboarding consultation.
Campaign Monitor vs. MailChimp
| Feature | Campaign Monitor | MailChimp |
| Best feature | User-friendliness | Has ready to use campaign templates |
| Ideal for which industry | Ecommerce SMEs | Ecommerce Agencies |
| Downside | Does not have a free version | Not ideal for affiliate marketing |
| Pricing | From $9.65 per month | From $20 per month |
| Free plan | No | 2000 subscribers with limited features |
| Customer support |
|
|
Frequently Asked Questions About MailChimp (Faqs)
Here are some of the most asked questions about MailChimp with their answers.
What is MailChimp?
It is an email service provider that helps you create unique emails for your subscriber. Moreover, it includes a lead generation tool that helps you grow your business and maintain an organized mailing list.
Is MailChimp HIPAA Compliant?
No. MailChimp's terms and conditions state that their clients should ensure that they are HIPAA compliant.
MailChimp is CRM?
Yes. A built-in CRM system allows marketers firstly to collect, secondly, to organize, and in addition, to interpret customer reports to improve their campaigns.
If your business needs a more complex CRM, that is to say, there are other integration options you might want to consider to look into.
How does it work?
The platform generally creates emails. In addition, for this, you will need its email builder and customize your email to suit your needs.
Moreover, after you need to select the audience, you need to send the email to them.
With MailChimp, you can test firstly your email design, and secondly, the subject lines after what, meanwhile, you will see if they have better conversion and open rate.
To clarify, the platform is free?
Yes. MailChimp free plan allows up to 2,000 contacts with 10,000 sends per month. Moreover, it has a daily limit of 2,000 emails.
In addition, with MailChimp free plan, you will get limited features. Also, if you go above the 2000 contact limit, your workflow is placed on hold till you upgrade.
What is MailChimp's cheapest alternative?
There are multiple cheaper versions available on the market, therefore, you need to go for a platform with the ideal features you are looking for, choosing the one that fits your budget.
Also, you can look at some of the options we have listed above.
Is it still the best in the game?
Above all, yes, MailChimp is one of the best email marketing platforms. However, the email marketing scene has grown and there are no other platforms that offer a range of services that are cheaper than those provided by MailChimp.
Why Choose the Right MailChimp Alternative
There was a time when MailChimp was the best email marketing service to use, meanwhile, they have changed their pricing, which has made it not affordable for most of their clients.
Other MailChimp competitors, some of which are free, work very well depending on the needs of your business.
Therefore, you can only decide to stick to MailChimp if you have a high marketing budget that you would like to convert to sales. However, we do not recommend it if you use Shopify as the e-commerce site of your choice.
In addition, when looking for a free platform with more features, there are more options for you than there have ever been.
However, if you want great and complex automation, you can look into other MailChimp competitors and wait on the reaction of your subscribers.
Certainly, you can also find great MailChimp alternatives at a smaller price tag.
In conclusion, MailChimp still offers exceptional services but it wouldn’t hurt to get the same services from a different platform but at a cheaper price.
Tags: mailchimp, mailchimp alternatives, mailchimp comparison
