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Google Business Profile keyword ranking map for organic bakery
BusinessAdrian Crismaru

How To Optimize Google Business Profile For Maps Rankings (2025)

How do you use services in Google Business Profile to win new Maps keywords?

Real‑world Google business profile example, which I manage for my wife: Dulce Vegan Tenerife


Why Services Matter for Local Businesses

If customers can’t find the exact service they need in Google Maps, they’ll choose a competitor who shows it, no matter how great your reviews are.
This guide walks you through how to add services to Google Business Profile (formerly Google My Business) in a way that boosts keyword reach without breaking Google’s rules. Read more →

Marketing strategy workspace illustrating Email Automation concepts with planning tools and organization materials
BusinessAdrian Crismaru

Email Automation Beginner's Guide [20 Best Tools to Try]

Marketing has evolved over the years taking different forms such as social media, SEO, email marketing and others.

Each of these methods has proven to be a gold mine for most entrepreneurs and marketers who continue to adopt different tools in their email marketing strategy.

One of the reasons for the growth of email marketing is its timely and hyper-relevant Email automation. This helps generate more reads, clicks, traffic and generates revenue for a business.

Let’s look at what email automation is, its benefits, tools, and ways to make it more effective. Read more →

Modern workspace with an iMac displaying “DO MORE.” on screen, representing premium Squarespace templates for professional website design
BusinessAdrian Crismaru

Top 30 Premium Squarespace Templates

Your Squarespace subscription comes with various free templates, but what is the hype about buying a premium Squarespace template?

Well, here is the thing: although the available Squarespace templates are good, they are very comprehensive and do not give you much choice to play around with.

If you want a customized template that fits according to your business personality, then the best option is to avail a Squarespace custom template. This will have your website streaming with clients and growing your business.

Squarespace website templates are a great purchase for entrepreneurs, online business owners, freelancers, or creative designers who need to attract customers to their websites. And templates are a great way to make your website appear professional without the need for a web designer and all the hassle.

Read more →

Effect of social proof illustrated by a thumbs-up icon made of digital symbols
BusinessAdrian Crismaru

The Positive Effect of Social Proof on Your Business

The effect of social proof plays a critical role in how customers perceive, trust, and choose businesses. In today’s digital-first environment, buyers rarely make decisions in isolation. They research, compare, and rely heavily on the experiences of others before taking action.

As explained in this guide on how social proof gives businesses leverage, brands that actively showcase real customer feedback consistently earn more trust and visibility. Still, many businesses fail to understand the full positive effects of social proof and underestimate its impact on growth.

Below, we break down how the effect of social proof influences credibility, conversions, customer behavior, and long-term business success.

Read more →

Workspace setup with laptop, planner, and coffee illustrating Squarespace For eCommerce and how users build online stores efficiently
BusinessAdrian Crismaru

Squarespace For eCommerce Pros And Cons [Review]

Squarespace is one of the most innovative solutions for e-commerce design. With its sleek templates and professional editing tools, Squarespace is a great online store builder.

Squarespace for eCommerce provides users with a professional-level design interface that elevates your e-commerce site and makes it stand out.

If you are not sure how to start building a Squarespace website, this guide will provide you with a complete Squarespace eCommerce review. We discuss the pros and cons of this website builder to help you decide is Squarespace worth it?

Let’s begin.

Read more →

Manage customer reviews concept with diverse people sharing feedback
BusinessAdrian Crismaru

How Manage Customer Reviews Improves Your Reputation

Customer feedback is no longer a side element of online business. Today, how you manage customer reviews directly shapes your brand image, trustworthiness, and buying decisions. Reviews influence perception long before a visitor reaches your pricing page or contacts your sales team.

While you cannot control what customers say, you can control how you respond, organize, and act on feedback. Businesses that actively manage customer reviews build stronger reputations, earn trust faster, and turn criticism into growth opportunities.

Read more →

Hand holding a small white alarm clock, representing the Best Time to Post on Instagram for higher reach and engagement
BusinessAdrian Crismaru

The Best Time to Post on Instagram (Complete Guide)

Instagram is a great place to market your business and boost your visual identity among dozens of prospects. It also helps you generate plenty of leads that can convert visitors into active customers for your business.

But the truth is, establishing a strong authority and growing a loyal following on Instagram, require time consciousness.

That is why, you must identify the best time to share your content. This refers to the time you can reach a larger audience, get many likes, comments and shares to boost the engagement of your posts.

So, when is the best time to post on Instagram?

Read more →

Person working on a laptop while editing a website layout, representing Squarespace website examples and design inspiration.
BusinessAdrian Crismaru

Squarespace Website Examples [Top 15 To Get Inspired]

If you are planning on creating a new Squarespace blog or are stuck in a design rut, here are some examples you can use as a source of inspiration.

In addition, with Squarespace, you can create beautiful websites and efficiently run your blog. Furthermore, to give you a headstart on creating your website, here’s our list of Squarespace website examples that will inspire you to develop aesthetically-pleasing designs for your audience.

Read more →

Computer screen showing a large review badge, representing how businesses should Respond to Positive and Negative Reviews
BusinessAdrian Crismaru

How to Respond to Positive And Negative Reviews

If you’re a regular on the Wiremo blog, then you already know that online reviews are the bread and butter of the eCommerce industry. With 85% of customers trusting them as much as they trust personal recommendations from friends and family, online reviews can boost your sales more than any other marketing tactic.

But collecting reviews is only the first step of the mix. You also have to respond to online reviews and then use them in your marketing in an effective manner.

Read more →

3D YouTube play button icon on a dark background representing youtube studio features and tools
BusinessAdrian Crismaru

YouTube Studio: Complete Guide To Manage Videos

Your business has a YouTube channel – but is it generating decent results? Are you satisfied with the number of subscribers and the rate of engagement on your YouTube channel?.  You want dozens of likes to your videos, tons of positive comments, and even more shares. Well, the new YouTube Studio (an upgrade from the old version – YouTube creator studio) will allow you to get the results you're looking for.

That’s because the studio shows critical information and solid features that offer excellent video management. It reveals the weak points in your YouTube channel, and therefore, you can improve your channel for more tangible results.

Here's a deeper dive into everything you need to know about YouTube studio.

Read more →