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There are basically five sources that stem social proof. These include experts, celebrities, users, the wisdom of crowds and peers. People tend to evaluate the quality and their likeness of a product based on these sources. Social proofs are action triggers. They help consumers to take action even when they have not experienced a product or service for themselves. Several social proof examples abound. Here are 46 great examples of social proofs and each of these social proofs falls into one of the five categories mentioned above. Read more →

Whether you are a customer who is unsure if leaving a negative review will cause any trouble or you are a business owner who is curious if some reviews can be restricted, we try to provide you all the information on this topic, which is not as clear as it first seems. There is a contradiction between freedom of speech and the right to protect your business, but we try to do our best. Read more →

We have already told you how to find negative reviews of your competitors. In that article, we shared some hints about what to do when you find them. This post goes a bit deeper in the topic by showing what you should do the improve your service and get new customers.  Read more →

After reading the title, you might ask yourself why you would ever want to find the negative reviews of your competitors. Well, the answer is easier than you’d think: It is an easy and effective way to get new customers. You are jumping in at the point of a bad experience and when they need an alternative. Read more →

Have you heard about the person who once met with someone who knew a story about somebody who saw an individual who wrote a review? We think you get the point already… While almost 90% of customers read reviews, only a few write them, and when they do, the reason is mostly frustration. Read more →