TL;DR: Why Citations Matter for Local SEO
- Boost Visibility: Citations help your business appear in Google Maps and the Local Pack
- Earn Trust: Consistent Name, Address, Phone (NAP) builds Google's confidence in your business
- Support Rankings: Citations are a core ranking factor in local SEO
- Get Referral Traffic: Listings on platforms like Yelp or Apple Maps drive clicks to your site
- Fix Inconsistencies: Mismatched or outdated citations hurt rankings and confuse customers
⚠️ Warning: Outdated, incorrect, or inconsistent citations can damage your local rankings and make your business harder to find online.
Citations are the foundation of local SEO. They help Google trust your business by confirming your Name, Address, and Phone number (NAP) across trusted websites.
When these citations are accurate and appear on trusted websites, they boost your visibility in local searches, especially on Google Maps. It’s not just about being listed, but about being listed consistently, in the right places, and with complete business information.
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