If you’re a regular on the Wiremo blog, then you already know that online reviews are the bread and butter of the eCommerce industry. With 85% of customers trusting them as much as they trust personal recommendations from friends and family, online reviews can boost your sales more than any other marketing tactic.
But collecting reviews is only the first step of the mix. You also have to respond to online reviews and then use them in your marketing in an effective manner.
