If you run a local business and you're not actively managing your reviews, you're handing customers to whoever is. That's not an exaggeration. Review signals account for roughly 16% of the weight Google uses to decide which businesses show up in the local pack, putting them on par with citations and directly behind your Google Business Profile signals. The gap between a business with 40 reviews and one with 180 isn't a matter of luck. It's a strategy.
This guide gives you a complete review management strategy: how to collect reviews consistently, how to respond in a way that actually converts readers, and how to measure whether any of it is improving your Google Maps position.
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