How to Ask Customers for Reviews in Squarespace?

The importance of customer reviews to businesses cannot be overemphasized, so how to ask customers for reviews in Squarespace? Reviews shape buying decisions, build trust, and influence how potential customers perceive your brand. In today’s digital-first world, consumers rely heavily on feedback from real buyers before choosing a product or service. This means that every positive review you receive directly increases your credibility, traffic, and conversions.

Because reviews are so powerful, businesses are constantly seeking effective and simple ways to gather more of them. What most business owners do not realize is that the majority of satisfied customers never leave reviews unless they are reminded or encouraged to do so. This means that even happy customers often leave silently without sharing their great experience, unless you ask.

How to ask customers for reviews in Squarespace?

If you are running a Squarespace website, one of your most valuable tools for gathering social proof is your ability to request reviews effectively. Research shows that over 70% of customers are willing to leave a review, but only if the business asks them directly. This makes review requests not only necessary but essential for building your brand reputation online. Without them, you may lose out on hundreds or thousands of potential testimonials.

Most satisfied customers will not bother leaving reviews on your service unless you make the process simple, convenient, and direct. This is where Squarespace users have an advantage: by using the Wiremo plugin, you can automate the entire process, making review collection effortless for you and frictionless for your customers.

Even the world’s biggest brands, like Amazon, constantly ask customers to leave feedback. Why? Because reviews drive sales. The more reviews your business collects, the more trustworthy you appear, and the easier it becomes for potential customers to choose you over your competitors.

You can ask for customer reviews in many different ways: via email, directly on your website, through automated messages, or on custom landing pages. Regardless of your chosen method, the key is to remain polite, professional, and consistent. Your customers should never feel pressured, but they should feel encouraged.

By using the Wiremo plugin for Squarespace, you can seamlessly automate this process. Review requests are sent automatically at the perfect moment, after a fulfilled order, ensuring the highest chance of receiving feedback from your customers.

How the automated review request works

If you are running a Squarespace Commerce website, then automated review requests are not just helpful, they are essential. Automating the process ensures consistency, reduces manual work, and gives your business a steady flow of new testimonials.

There are two main types of automated review request methods:

• In-email review requests
• On-landing review requests

An in-email review request allows customers to submit their review instantly inside the body of the email, making the process extremely quick and user-friendly.

An on-landing review request directs customers to a dedicated landing page where they can leave a detailed review. This method is perfect when you want to personalize the experience, add branding, or request more in-depth feedback.

Both methods are fully supported and easy to configure using the Wiremo plugin. You can choose whichever fits your business style, or even use both for maximum impact.

Setting up your automated review request is incredibly simple. With Wiremo Automated Review Request, you can create a template in minutes using a drag-and-drop builder. Customize your message, add your logo, adjust your branding, and tailor the tone to match your business personality.

Our plugin for Squarespace simplifies the entire workflow. Just choose “Review Request,” then “Automated Review Request,” and click “New Template.” Wiremo offers clean, modern templates for both in-email and on-landing formats, allowing complete customization.

Once you have created and activated the template, the rest of the process becomes fully automated. Wiremo will:

• Fetch all fulfilled orders from your Squarespace Commerce store daily
• Send out review request emails automatically
• Continue checking for new fulfilled orders every 2 hours
• Deliver review request emails after the exact delay you selected (e.g., 3 days post-purchase)

This timing matters: customers are most likely to leave a review when the purchase is fresh in their memory, making Wiremo’s timing strategy highly effective.

Follow this setup tutorial:
How to set up Automated RR in Squarespace plugin

Using Wiremo’s automated features, you can gather customer reviews for every fulfilled order without needing to manually follow up. This ensures a consistent flow of new feedback and helps maintain a strong online presence.

How efficient is the automated review request?

In short, extremely efficient. Automation removes human error, saves time, and keeps customer satisfaction high. But instead of relying only on theory, it’s best to look at real results.

One of our customers experienced a remarkable 581% increase in customer reviews simply by implementing Wiremo’s automated review request system. This dramatic growth shows how much opportunity most businesses miss when relying solely on manual review collection.

Barefut success story.

Additional Tips for Asking Customers for Reviews

While automation is the most efficient method, there are several additional ways to encourage customers to review your business:

• Add a review section to your product pages
• Display your best reviews prominently for social proof
• Send a follow-up thank-you email that includes a review link
• Use QR codes in packaging to direct customers to your review page
• Incentivize feedback with loyalty points or discounts (while not buying reviews)

Integrating reviews into your overall customer experience strategy strengthens brand loyalty and encourages repeat purchases.

By following the steps above and using Wiremo as your automation tool, your Squarespace store can transform customer satisfaction into a powerful stream of authentic reviews that increase visibility, trust, and conversions.

Frequently Asked Questions

1. Why are customer reviews important for my Squarespace store?

Customer reviews serve as social proof, showing potential buyers that real people trust your products. They help increase conversions, strengthen credibility, and improve your SEO by adding fresh, relevant content to your website.

2. What is the best way to ask for reviews automatically?

The most effective method is using the Wiremo Automated Review Request. Once activated, it retrieves fulfilled orders from your Squarespace store and sends personalized review request emails. This guarantees consistency and eliminates manual follow-ups.

3. When should I send a review request?

The best time is shortly after the customer receives the product. Wiremo allows you to set the exact delay (for example, 3–5 days after fulfillment), ensuring that customers receive the request when their experience is still top of mind.

4. Can I customize the review request email?

Yes. Wiremo gives full customization control over your email content, brand colors, images, and tone. You can create simple, elegant messages or more detailed, branded templates. Customization increases review response rates.

5. Should I ask for short or detailed reviews?

Both are useful. Short reviews help you build volume quickly, while detailed reviews improve SEO and give future customers a clear understanding of product quality. Wiremo supports both styles, so customers can share as little or as much as they want.

6. Is it okay to send multiple reminders?

A gentle reminder is acceptable, but customers should never feel pressured. Wiremo sends the request at the optimal time, which is often enough. If you choose to send a second reminder, keep it friendly and optional.