There are several ways to improve on your endorsements and customer reviews. We show you how you can ’borrow’ reviewers to get more high-quality reviews but let’s check the most efficient methods before.

In this article, we’d like to show you some surprising numbers about customer reviews and endorsements that will probably change the way on how to think about your business. Also, an unusual way how to use them.

You may have an online business, but you shouldn’t restrict yourself to using your endorsements and customer reviews only online. We show you three great ways how you can use them offline to build trust with your customers.

A business having negative reviews is not a bad business. Also, negative reviews are not bad reviews. Some business owners try to hide them, and they are ashamed of having them, but most of them don’t know how to use negative reviews to actually increase their income. 

It’s estimated that review signals account for 9.8% of the total ranking factors of Google. So, if you have serious goals with your SEO, you shouldn’t ignore customer reviews.

A big crowd of happy customers is the best sales team for your business that you can ever wish! Nowadays, credibility is a hard-to-earn value of businesses. If you’re interested in the psychological triggers of customer reviews success and what’s the most important factor that you need in the reviews you use, see the first part of this article. 

Smart marketers know that they and their salespeople are not the most authentic and credible source of information to their potential customers, because they want to sell their products to their audience. Even if they would deny it, no one would believe it.

The most convincing sales messages come from customers who have already bought and tried your product. Therefore, it is of life-or-death importance if you have satisfied customers or they never want to come back to you because you’ve failed at some point in their experience.

Sixty-one percent of potential customers read online reviews before making their final decision, and more than 90% are influenced by positive reviews.

User reviews are real sales drivers, and they’re becoming even more important. You can say whatever you like about your product, but your website visitors may think that you do it in order to generate more sales for your company. Undoubtedly, customer reviews in e-commerce increase your conversions simply by using them. Your customers tend to believe their peers instead of the business owner or a salesperson.

“Nothing draws a crowd quite like a crowd.” – P. T. Barnum

Your customers will always be more persuasive than you. Effective reviews can do the heavy lifting for your marketing, but consider that not every testimonial is created equal. While all feedback is appreciated, a great testimonial is special because it’s honest and feels personal, specific, relatable and motivational.

Customer reviews are great for your business. You can build consumer trust and show authority and positive brand history to your future customers. However, the use of customer testimonials is ruled by truth-in-advertising laws.