Email is a valuable tool for any business, and with the right email apps, you can make it work to your advantage. Shopify is one of the leading eCommerce platforms and it offers a variety of email apps that can help you create an effective marketing campaign.
Whether you’re just starting out or looking to upgrade your existing store, here are the ten best Shopify email apps you should consider adding to your store. From automating customer communications to targeted email campaigns, these tools will make it easy for you to stay in touch with customers and grow your business.
What to Look for in a Shopify Email App
When you're looking for a Shopify email app, there are a few things you should keep in mind. First, you'll want to make sure that the app integrates with Shopify. This way, you can be sure that your orders and customers will be seamlessly synced between the two platforms.
Second, you'll want to look for an app that offers a wide range of features. The more features an app has, the more customizable it will be. This means that you'll be able to create emails that are truly unique to your brand.
Finally, you'll want to make sure that the app is easy to use. The last thing you want is to spend hours trying to figure out how to use a complex email marketing platform. Look for an app with a simple interface that's easy to navigate.
The 10 Best Shopify Email Apps
Email is one of the most important tools in any online business’s marketing arsenal. The right email app can help you automate your email marketing, track important metrics, and keep your customers engaged.
Shopify is one of the most popular ecommerce platforms out there, and it’s no surprise that there are a ton of great email apps made specifically for Shopify stores. In this article, we’ll take a look at 10 of the best Shopify email apps to help you choose the right one for your store.
1. Email Marketing & SMS, Pop‑up
Key features at a glance:
- Automation Workflows( Abandoned cart, Abandoned checkout , Welcome subscribers)
- Newsletter campaigns (newsletter pop up, customer email, email promo)
- Capturing leads via Popup & Forms (popup windown, discount pop up, coupon popup)
- Various email marketing templates: recart templates, firepush template, shipment
- Personalization (Segment contacts, Product recommendation, order creation sms)
Best used for:
- Follow up, convert customers via omnichannel: Email Marketing, SMS, Push Notifications, WhatsApp
Price:
- Free to install. Additional charges may apply.
2. Privy ‑ Pop Ups, Email, & SMS
Key features at a glance:
- Easy-to-use drag and drop email editor. Choose from tons of pre-built templates.
- The fastest way to get started with SMS. Send after-signup and cart saver texts.
- Dozens of popup display options to grow your email & SMS marketing lists.
- Email & SMS automations that work around the clock so you don’t have to.
- Expert onboarding, support, and 1:1 coaching no matter where you start.
Best used for:
- Your all-in-one ecommerce platform to grow your sales with popups, email, and SMS marketing.
Price:
- 15-day free trial.
- Free to install. Additional charges may apply.
3. Klaviyo: Email Marketing & SMS
Key features at a glance:
- Sync all-time Shopify data––website activity, tags, catalog, coupons, and more
- Build detailed audience segmentation with predictive analytics
- Built-in Shopify automations like Back in Stock, Browse Abandon, and Price Drop
- Get real-time revenue data per automation, campaign, segment, and channel
- Send dynamic coupon codes for VIPs, delays, abandoned carts, winback, and more
Best used for:
- Email and SMS marketing platform for ecommerce brands
Price:
- Free plan available. Additional charges may apply.
4. OrderlyEmails: Email Templates
Key features at a glance:
- Upgrade every Shopify email template with beautiful & professional designs.
- Customize your logo, colors & fonts with 1-click using the Magic Designer!
- Add post purchase discounts, product recommendations & upsells.
- Supports multi-currency, quick translation, sales tax settings & more.
- Easy to customize, and no coding or design skills needed.
Best used for:
- Customize your stores email notifications to match your brand and sell more. No coding needed!
Price:
- Free to install. Additional charges may apply.
5. UpOrder (formerly Spently)
Key features at a glance:
- Add product recommendations based on purchases or a collection of products
- Create unique discounts in each email that drive urgency
- Customize Shopify notification emails to be fully branded
- Drag-and-drop email designer—no coding skills needed
- Track email performance and ROI from your email notifications
Best used for:
Price:
- Free to install. Additional charges may apply.
6. Seguno: Email Marketing
Key features at a glance:
- Stay inside Shopify; access your segments, discounts, products, blogs, and more.
- Automate emails with a library of pre-built series designed to convert.
- Design beautiful emails in minutes with Canva embedded in a full-screen editor.
- Send securely with built-in deliverability assistance and spam protection.
- Get custom support quickly from real email experts, no matter your shop size.
Best used for:
- Spend less money and time on email marketing. Create and automate emails from your shop's Admin.
Price:
- 10-day free trial.
- Free plan available. Additional charges may apply.
7. Marsello: Instagram Marketing
Key features at a glance:
- Social Media Scheduling: Set social posts to go live at the perfect time
- Marketing Planner: One campaign calendar for all your social media channels
- Sales Tracking: Track sales of products tagged in your posts, instore and online
- Link in Bio: Drive traffic to your website with a customizable link in the bio
- Media Library: Organize your social media marketing assets with a media library
Best used for:
- Social scheduler for Instagram, Facebook & TikTok. Plan social media campaigns and measure sales.
Price:
- Free plan available. Additional charges may apply.
8. Email Marketing Newsletter SMS
Key features at a glance:
- Email automation, Welcome email, Abandoned Cart Email, Thank you Email and more
- Email Marketing, Newsletter, 100+ Free Templates, SMS Marketing, Black Friday
- 1-to-1 Onboarding, Easy Setup, One-Clic Automations, 24/5 Chat & Phone support
- Popup Subscribe Form, Landing page form, Popup Templates, Subscriber list opt-in
- Complete Shopify email marketing solution. Free Migration & Free Plan available
Best used for:
- Easy to use Newsletters and Email marketing. One-click templates of series of emails & Popup Forms
Price:
- 15-day free trial.
- Free plan available. Additional charges may apply.
9. AWeber Email by Combidesk
Key features at a glance:
- Email Newsletters
- Drag and Drop Editor
- Email Automation
Best used for:
- Synchronizes customer data of your newsletter subscribers to the AWeber list you select.
Price:
- 30-day free trial.
- $8/month.
10. Omnisend Email Marketing & SMS
Key features at a glance:
- Send email marketing, newsletters & SMS campaigns. Start with 500 free emails/mo
- Grow your email lists with popups incl exit-intent, sign-up forms & spin-to-win
- Mobile-responsive and easy-to-use email templates ready for the holiday season
- Use Email & SMS to recover abandoned carts, automate checkout reminders + more
- 20+ pre-built marketing automation to help personalize and automate messages
Best used for:
- Send email marketing and newsletter campaigns. Use popups to capture emails, which can boost sales.
Price:
- Free plan available. Additional charges may apply.
How to Choose the Right Shopify Email App for Your Store
With so many options on the market, it can be tough to know which Shopify email app is right for your store. Here are a few things to keep in mind when choosing an app:
- What features does the app offer?
- How easy is the app to use?
- What is the app’s customer support like?
- How much does the app cost?
Keep these factors in mind when choosing a Shopify email app and you’ll be sure to find one that’s a perfect fit for your store!
Conclusion
Shopify email apps are an invaluable tool for any store owner. Whether you’re just starting out or have been in business for a while, the right Shopify email app can make a world of difference in improving your store’s visibility and connecting with customers.
We hope this article has helped you determine which Shopify email app is best suited to meet your specific needs and that our list of the 10 Best Shopify Email Apps provided some useful insight as well.
Tags: best email app shopify, best email marketing app shopify, email marketing shopify app
