Google Shopping is one of the most popular eCommerce platforms, with over 80% of shoppers using it to find products they want to buy. Shopify is one of the most popular eCommerce platforms, and it’s no surprise that there are plenty of Google Shopping apps available for Shopify users. In this blog post, we’ll take a look at 10 of the best Google Shopping apps for Shopify users. We’ll also provide a brief overview of each app so you can decide which one is right for you.
What is Google Shopping?
Google Shopping is a service provided by Google that allows users to search for products online and compare prices between different retailers. It can be accessed through the Google search engine or through the dedicated Google Shopping website.
Google Shopping offers a convenient way for users to find and compare prices on millions of products from thousands of retailers. It is an easy way to find the best deals on everything from electronics to clothing and even groceries. You can use it to save time and money when shopping for anything online.
What are the benefits of using Google Shopping?
Google Shopping is a great way to get your products in front of potential customers who are searching for what you sell. Your product listings appear alongside search results, and you only pay when someone clicks on your ad. This allows you to control your budget and get the most out of your advertising spend.
Some other benefits of using Google Shopping include:
- You can reach a wider audience with your product listings.
- Your products are more likely to be seen by people who are already interested in what you're selling.
- You can track how well your ads are performing and make changes accordingly.
- Google Shopping is a cost-effective way to advertise your products.
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10 Best Shopify Google Shopping Apps
1. Simprosys Google Shopping
Key features at a glance:
- Maximises Feed Optimisation
- Keyword Injector
- Promotions Feed
- Dynamic Remarketing Tagging and Conversion Tracking
- Campaigns
- Seamless Migration
Best used for:
- Extending Advertising Reach
- Smart Shopping & PMax Campaign
Price:
- 21-day free trial
- Paid Plan: From $4.99/month
2. Google Shopping Feed XML/CSV
Key features at a glance:
- Generate a feed for each currency
- Multiple countries
- Get all variants online
- Load custom labels
- Set all products as custom
- Generate a feed for each unique language + currency combination
Best used for:
- Creating a product feed for Google Shopping
Price:
- 14-day free trial
- Paid Plan: $7/month
3. StoreYa: Google Ads & Shopping
Key features at a glance:
- Optimize your campaigns in real-time
- Get more traffic in the targeted countries
- Adjust keywords & ads to the search queries seek on Google
- Get the most cost-effective bid with automatic bid optimizer
- Apply the most effective advertising method to your store
Best used for:
- Extending Advertising Reach
- Smart Shopping & PMax Campaign
Price:
- Paid Plan: From $120/month
4. Google Shopping Feed Advanced
Key features at a glance:
- Improve the quality of conversation with customers
- Generate more revenues
- Update marketing campaign automatically
- Attract new shoppers
- List all variants on any number of Google Shopping countries
- Promote your best products with "Google Ads Labels"
- Sophisticated attribute mapping for required attributes
Best used for:
- Assisting stores in increasing the number of sales and generating more revenue
- Utilizing synced features with Google product listing ads
Price:
- 14-day free trial
- Free plan available, Additional charges may apply.
5. Facebook, Google Shopping Feed
Key features at a glance:
- Fast & error-free product syncing across multi-channels
- Customize product feeds for higher conversion
- Make your items more discoverable!
- Only sync the products you want
- Improve feed quality with data-specific suggestions
- Localization
- Dedicated Customer Service
Best used for:
- Creating, syncing, and optimizing your product feeds on Google Shopping, Facebook Shop & TikTok Shop
Price:
- 14-day free trial
- Free plan available
- Paid Plan: $9.9/month
6. Google channel
Key features at a glance:
- Update products in the Merchant Center account
- Launch an effective marketing campaign
- Assess the results of the marketing campaign
- Customize Google Ads
- Design neatly and professionally
- Sync products to your YouTube channel.
Best used for:
- Running paid Performance Max campaigns through Google Merchant Center to promote products across Google.
Price:
- Free to install
- Additional charges may apply
7. Clever: Google Ads & Shopping
Key features at a glance:
- Google Shopping Feed management
- Google Shopping Feed improvements
- Google Shopping ads
- Performance Max campaigns
- Display ads & Banner creation
- Retargeting Google Ads
- Get Conversion Tracking Pixel installed
Best used for:
- Optimizing your campaigns and maximizing your budget.
- Clever marketing automation
Price:
- 14-day free trial
- Free plan available, Additional charges may apply
8. Suite For Google Shopping Feed
Key features at a glance:
- Easy Product Listing
- Order Management
- Profiling
- Goal Set-Up & Tracking
- Enhanced eCommerce Set-up
- Google Merchant Center account creation
- Website Claim and Verification
- Automatic Tax and Shipping sets
- Google Ads account creation
- PMax Campaign and Reporting
Best used for:
- Showcasing your Shopify or Shopify plus products across multiple surfaces such as Google Search, Google Shopping, Assistant, and more.
Price:
- 14-day free trial
- Free plan available, Additional charges may apply
9. Nabu for Google Shopping Feed
Key features at a glance:
- Instant Shopify Sync
- Product Reviews Integration
- Multi-Language Support
- Multi-Currency Support
- Blocklist Collections and Product Types
- Meta field Support
- Keyword Suggestions from Google Ads
- Optimize Google Shopping feed using Audit score
Best used for:
- All-in-one Feed management to increase your sales
Price:
- 14-day free trial
- Free plan available, Additional charges may apply
10. Multiple Google Shopping Feeds
Key features at a glance:
- Fully customizable feed data
- Synchronize shipping/tax settings from Shopify
- Easy products grouping based on Shopify collections
- Rule-based feed configuration
- Variants filters
- Full options of feed formats
- Robust feed builder
- Feed updates
Best used for:
- Multilingual, multi-currency, and international pricing Google Shopping feeds
Price:
- 7-day free trial
- Free plan available, Additional charges may apply
Conclusion
There are a lot of different Shopify Google Shopping apps out there, but these ten are the best of the best. Each one has its own unique features and benefits, so be sure to check them all out before you make your final decision. Whichever app you choose, you can rest assured that it will help you get the most out of your Google Shopping campaigns.
