Marketers do not just rely on the number of followers in their lists to measure their growth. This means, having 1.3 million followers may be nothing if your content does not have any engagement.
Growth in your accounts and also in sales and revenue comes when those followers are actively interested in your content. It shows that your products or services are making an impact.
This impact is seen when your posts generate likes, shares, comments, etc. Having a high Instagram engagement rate also offers more benefits such as lowered ad cost.
Let's look now at the best tricks to increase the engagement.
