The internet transformed twentieth-century business in a remarkable way. Most businesses went online following the internet revolution. Social media, a consequence of the internet, is the boom of the 21-st century.
Several social media giants and topnotch companies erupted at the commencement of the 21st century. Myspace was launched in 2003, Facebook 2004, Twitter 2006, and so forth. Several other networks such as LinkedIn, Instagram, Pinterest, and others have been launched. In other words, most of the social networking sites are barely 15 years old and in such a small span of time, they have completely transformed the way businesses are done.
Digital Marketing Made Easy
Before the advent of social media, businesses rely on traditional means of advertising to promulgate their products and services but social media has introduced a better and more efficient way of doing this.
Billboard kind of advertising has been almost completely eliminated, and customer service is made seamless. Advertising is even made enhanced because social media makes it super-easy to target the content to the right audience.
Furthermore, social media such as Facebook, Twitter, and LinkedIn have the audience needed by most businesses. In other words, most businesses would rather head to Facebook to find potential customers and get their products right in front of the customers who need them.
Efficient Customer Services
Before the advent of social media, providing efficient customer services can only be done by established businesses. This is because effective customer services would require a lot of investments and capital which startups lack.
This makes it difficult for startup enterprises to get the platform and customer-base they need to go mainstream. However, social media has changed all that and provided equal and fair playing ground for startups, small-sized, middle-sized, and large-sized corporations to provide the required customer services.
Any kind of business can provide robust customer services and reach out to each and every one of their customers simply by having an active Facebook or Twitter page. The business can attend to the need of every single customer and make sure that their customers are satisfied in every possible way.
Efficient customer services breed on communication. Businesses need to constantly communicate with their customers, share information about their products, new releases, and updates and help solve problems relating to the products and services.
Without an effective communication platform, such services may not be easily deliverable. This is precisely what social media offers. With social media, you are only a few mouse clicks away from your customers and customers are only a few posts away from a company.
This also makes customer service not only effective but also highly affordable and cheap. The cost of running and maintaining the customer service center is also dramatically minimized and businesses can save substantially.
Customer-Centric Business Environment
Social media has transferred the power or authority in the marketplace from corporations to the customers. Customers decide which business should be enthroned and which should be dethroned, thanks to social media.
A single tweet or post against a business could go viral and bring down business within seconds. The recent Facebook saga with Cambridge Analytica is a good example of the effect of social media on corporations, no matter the size of the corporation.
Businesses can wield the power of social media to go viral and improve their value. They can get to the customers who need their services with ease. Thanks to social media. Social media has made it possible for both small-sized and large-sized enterprises to provide robust customer services at a remarkably cheaper cost.
Wiremo is a social media-oriented platform. It provides a seamless opportunity for users to upload photos and share their reviews using social media profiles. In other words, the platform has contributed its quota in changing the business world and you can make the most of it to take your business to a greater height.
Social media was originally designed to improve communication and interrelationship between people. Its primary purpose is to make networking in the social platform seamless, hence the name. However, communication and networking are two things that every business thrives on.
Businesses succeed if a system is developed to enable the business to interrelate or communicate with the customers. Additionally, advertisement or marketing thrives on communication. Word-of-mouth forms of communication can help disseminate information about a business to customers far and yonder.
Consequentially, social media has had a remarkable impact on businesses since it was established. Most businesses have realized the power of social media and have begun to make good use of it to improve their operations.
It is no surprise that every serious-minded business would have an account with at least one of the major social networking sites such as Facebook, Twitter, LinkedIn and so forth. This is necessary because these platforms contain the audience and customers of the businesses and therefore they provide an efficient and effective platform to help interact and communicate with the customers.
Ease in disseminating information
Before the advent of social media, businesses would have to go through a series of rigorous processes just to deliver or disseminate information to customers but these have all changed.
With social media, businesses can deliver oodles of information within a day. Interestingly, information dissemination via social media is remarkably cheap and easy. Thanks to social media.
Targeted advertising
Traditional means of marketing and advertising make it extremely difficult to get the information to the right people at the right time. In fact, such means of marketing are ineffective because the potential customers may seldom get access to them but social media has changed all that.
With social media, adverts can be so targeted that they will be viewed by the right customers, at the right time and therefore visitors can be easily converted to active customers and customers can be helped to make buying decisions.
This efficient means of advertisement is increasingly used by real estate agents, financial institutions and so forth. Facebook is one of the most used social networking sites for digital marketing but Twitter, Instagram, LinkedIn, and a lot of others are intensively used.
Indeed social media has not only changed the way business is done, it has changed the world in its entirety.
Being a social media-oriented platform, Wiremo has helped in changing the business world in a remarkable way. With Wiremo it is easy to get and share reviews, improve your social proof and this makes it easy to promulgate your business and to use Wiremo to sell yourself to customers out there.
