30 Top eCommerce Experts Blogs You Must Follow in 2022


Are you just stepping into the world of eCommerce? You are likely overwhelmed with all the information coming your way and are bombarded with advice from just about everyone.

Fret no more!

All thanks to the blogs written by successful eCommerce experts, you too can learn how to run a profitable online store.

What is an eCommerce expert?

Ecommerce experts assist business owners in optimizing their eCommerce stores by providing marketing strategies to boost product sales.

Source: Pexels

Here are the best eCommerce experts' blogs you need to follow to get the best insights.

If you're looking for an inspirational and successful entrepreneur, you have come to the right place. 

He founded MyWifeQuitHerJob.com, a blog that reaches millions of readers interested in eCommerce and selling physical products online.

Over a million people have downloaded his business podcast of the same name.

A popular online training course and an annual eCommerce conference called The Sellers Summit are also part of his business.

Not only does steve provide golden marketing strategies but also his 6 days course on how to build an eCommerce store from scratch absolutely for free.

One of the most renowned blogs, a better lemonade stand, was founded by Lazazzera, a successful entrepreneur, but he didn't just stop there. 

He has helped thousands of entrepreneurs with his tips and tricks, which he has learned over the years through his blog.

He began A Better Lemonade Stand as a journal to share the information he was learning about eCommerce while he was building his business. Richard had a background in marketing and later learned how to start an eCommerce business the hard way.

This eCommerce expert writes in-depth articles on how to run a profitable online store that will help you soar in the eCommerce world.

It is an online resource and community serving over 250,000 eCommerce entrepreneurs every month; A Better Lemonade Stand has become one of the world's most comprehensive communities.

Neil Patel has become a household name, one of the top eCommerce marketers and experts.

Not only does he provide real value through his articles but also through his youtube channel, which has garnered over a million subscribers.

Besides being a NY Times bestselling author, Patel is an entrepreneur, the founder of np digital, and a top web influencer.

In Neil Patel Digital, you will find a team of marketers who help create innovative marketing strategies and plan for the industry's future.

Co-founder of Crazy Egg, Hello Bar, and KISSmetrics, Neil Patel has over 15 years of industrial experience.

Amazon, Microsoft, Airbnb, Google, Thomson Reuters, Viacom, NBC, Intuit, Zappos, American Greetings, General Motors, and Sales Force benefited from his marketing expertise.   

The Neil Patel blog about marketing has 3 million visitors per month (51% of those visitors spend money on paid ads).

A monthly audience of over 1 million listens to his Marketing School podcast.

Over 10 million people have watched his YouTube marketing channel.

In addition to 900,000 Facebook fans, he has over 300,000 Twitter followers.

Ubersuggest by Neil Patel specializes in generating new keyword ideas among the most popular free SEO tools.

Neil Patel has also spoken at more than 310 conferences and companies.

Originally from Germany, Andrew Youderian founded eCommerceFuel, a unique community that connects eCommerce store owners to build stronger relationships and grow their stores.

Ecommercefuel is a community of six to seven figures eCommerce merchants founded by Andrew Youderian. As Andrew began his first eCommerce business shortly after quitting investment banking, he decided that was enough.

This is where he shares his wealth of knowledge over the years and provides the best strategies to grow your eCommerce business. 

You can either join his community of vetted practitioners or benefit from his well-written blogs.

  •  Kunle Campbell

Looking for eCommerce experts to guide you on your journey in the eCommerce industry?

Look no further! Kunle is a seasoned expert at 2xecommerce providing real value through his blogs and famed podcasts.

Kunle has built and sold many eCommerce stores over the years, in addition to bootstrapping stores, executing seven-figure business exits, and creating an SEO community.

He serves as an 'outsourced eCommerce CMO' and advisor to many direct-to-consumer product enterprises.

He also offers to coach eCommerce marketing teams and this needs to be followed sooner than later.

The founder of The Convince & Convert Blog is a digital pioneer and the author of several best-selling books on marketing and customer experience.

He has worked with over 700 companies, including 36 of the FORTUNE 500. Jay brings 29 years of experience to the table.

More than 200,000 marketers visit the Convince & Convert blog each month, which has since been crowned the world's top content marketing blog by the Content Marketing Institute. 

Youtility: Why Smart Marketing is About Help Not Hype, Jay's second book, peaked at #3 on the New York Times business best sellers list and was the top-selling on Amazon in 2013.

His well-known Social Pros podcast, which continues to receive 25,000 monthly downloads, was named the best marketing podcast at the 2015 Content Marketing Awards.

He has also founded 5 multimillion-dollar companies in a few years.

His blog has been ranked at the top of content marketing and has proven to be very valuable.

Need insights and strategies from eCommerce experts? Noah Kagan is the man you are looking for.

Noah Kagan is the creator of online content, businessman, and owner of AppSumo.com.

After earning degrees in Business and Economics from UC Berkeley, Noah Kagan began working for Intel as a marketing analyst in 2004.

Additionally, Noah worked as a geography marketing analyst from August 2004 until October 2005. 

Later, he started working for Facebook.

He also has a very successful Youtube channel and a podcast for exclusive marketing strategies.

On his YouTube channel, he provides tutorials on launching a business, growing an existing one, enhancing marketing initiatives, and many other relevant issues for creating and expanding a business.

On his blog okdork.com, he shares his personal stories of starting a business, marketing, and productivity tips.

SEO expert and founder of SEO software company Moz are known for his expertise in all things marketing and tech for creating a successful eCommerce business.

A pioneer in search engine optimization tools, resources, and community.

He was included in BusinessWeek's list of the 30 Best Young Tech Entrepreneurs Under 30 in 2009, and his articles have appeared in publications like the Seattle Times, Newsweek, and the New York Times.

From Sydney to Reykjavik, Montreal to Munich, Rand has keynoted conferences on the search and spoken at dozens of events worldwide.

He has a special love for the SEOmoz blog, which tens of thousands of search industry professionals read daily. 

Today he writes on his blog Sparktoro and imparts his knowledge to rank your business at the top.

  •  Drew Sanocki

Having created his own eCommerce company from scratch, Drew is someone who speaks from experience and is an expert at providing hacks for growing business efficiently.

Drew Sanocki holds an MBA from Stanford University and a bachelor's degree from Harvard.

He has a little more than 20 years of experience working in eCommerce and was a U.S. Navy intelligence officer.

At the moment, Sanocki serves as CEO of the nine-figure retailer AutoAnything.com, which sells automobile accessories.

Along with writing for the eCommerce and marketing site NerdMarketing.com, he owns the consultancy and implementation company GrowthEngines.io.

Sanocki oversaw all businesses that relied heavily on email marketing for their expansion. He now shares his knowledge with organizations that want to create a growth strategy supported by an effective email marketing program.

Nerd marketing is the go-to site for all your eCommerce-related needs.

Are you a small business owner looking for the best business advice? Meet Nicole.

She is the founder of Retail Minded, an internationally recognized resource for providing golden insights on growing a business. She also keeps business owners up to date with all the new trends.

She also founded the Independent Retailer Conference with another person.

Nicole, who focuses on independent retailers, small businesses, and technology, has been the spokesperson for American Express's Small Business Saturday since 2014. 

She is also a retail "futurist" for IBM and has been recognized as one of the top 10 out of 100 global thought leaders in retail since 2015. 

Reyhle is the author of Retail 101: The Guide to Managing and Marketing Your Retail Business from McGraw-Hill. Since 2014, she has served as the American Express spokeswoman for Small Business Saturday.

  • Marsha Collier

She has been online since 2004 and has written more than forty books on pretty anything and everything there is about eCommerce and how to run a business successfully.

Her blog provides simple to understand but very underrated strategies for owning a booming eCommerce business.

  •  Ryan BeMiller

This top eCommerce expert has created the best industry resource called Shopping Signals.

Ryan BeMiller was employed by Concentrix, a 1983-founded business services company with an estimated 290,000 workers, as a Director of Marketing Strategy.

His passion for eCommerce can be seen through his detailed blogs. If you go through his blog, you've hit a gold mine.

  •  Austin Brawner

Famed speaker, creator, and host of the podcast Ecommerce Influence know how to talk and walk the walk.

His blog provides genuine insight for boosting your eCommerce business.

Some aspect of Psychology is involved in creating an eCommerce business that is often forgotten.

The popular blog Neuromarketing is written by Roger Dooley, who is also the author of Brainfluence: 100 Ways to Persuade and Convince Consumers using Neuromarketing (Wiley). 

He launched the marketing firm Dooley Direct and College Confidential, the top website for students headed to college.

His blog focuses on helping eCommerce business owners market and sell better using science-based business strategies.

  •  Kristina Azarenko

Founder of MarketingSyrup, Kristina is a Technical SEO and eCommerce Consultant who has assisted businesses in boosting sales and traffic.

Creator of The SEO Challenge Course and SEO Shop Up, a newsletter for eCommerce SEO. Her blog is a treasure for Digital marketers and business owners alike.

  •  Talia Wolf

Founder of GetUplift, conversion rate optimization expert who knows exactly the shopping experience to offer a customer and how an eCommerce website is supposed to look.

This is precisely why she is one of the greatest eCommerce experts.

She is a prominent speaker at international digital marketing conferences on all things eCommerce.

Need guidance to build an eCommerce business that thrives?

DeMatas runs Selfstartr, a website that does exactly that and more.

Darren has an MBA in Internet Marketing and is a self-starter. 

He has a decade of marketing expertise working with small, one-person e-commerce specialty enterprises and Fortune 500 organizations worldwide.

Darren is a driven, aspirational, and innovative professional with a strong background in marketing and an MBA.

He specializes in social media, internet marketing, lead generation, brand development, public relations, and content marketing. Possessing business intelligence technological expertise, which lays the groundwork for solid market understanding. 

Demonstrated aptitude for creating highly effective tactical plans and carrying them out in a sales-driven environment.

His wealth of knowledge is displayed through his blog, where he shares everything about SaaS startups and eCommerce.

You most likely have heard about Pat Flynn, but if you haven't, you miss out big time.

He is the owner of numerous lucrative online businesses, a seasoned blogger, a well-known speaker, a Wall Street Journal best-selling book, and the host of the AskPat and Smart Passive Income podcasts.

Pat is a big influencer on social media. His experience in creating an online business is all documented on his blog.

  •  Steve Hutt

Being the eCommerce expert that Steve is, he has created a community that aids in scaling and growing online businesses.

At the moment, Steve works with Shopify as a Senior Merchant Success Manager, where he supports brands in identifying, navigating, and accelerating growth both online and offline. 

Steve also co-hosts the popular eCommerce Fastlane podcast, released twice weekly to keep his competitive edge.

His blog and podcast are the cherries on top of his entrepreneurial journey, which provide all the knowledge that a newbie needs.

  •  Derric Haynie

You might have been probably living under a rock if you haven't heard of Derric Haynie.

He is one of the top eCommerce experts there in the industry.

Derric Haynie is the Chief Ecommerce Technologist of Ecommercetech.io, a website where online retailers can find, evaluate, and purchase the tools they need to expand their businesses. 

Derric has set himself the goal of researching every tool in the Shopify app ecosystem by performing one daily demo.

At any of your preferred Ecommerce events, you can catch him speaking, networking, or enjoying a drink when he's not doing that.

He is a famed keynote speaker and covers digital marketing and technology topics.

His passion for E-commerce can be seen through his blog posts, where he shares valuable advice and strategies.

Owner of jeffbullas.com, he is an expert at social media and is a bit of an influencer.

He realized the power of social media very early and thought of turning it into a business way before anyone else did.

His blog is a testament to the fact that consistency and hard work can take you places.

He can be considered one of the first eCommerce experts.

  •  Michelle Killebrew

A prominent speaker at TEDx, she is known for her marketing strategies.

She is also leading Marketing for PwC’s newly formed Products & Technology division.

She passionately answers questions in her blog relevant to eCommerce, proving how much of an eCommerce expert she is.

  •  Web Smith

Creator of 2 pm, a weekly newsletter, thoughtfully curated and sent to all the subscribers, filled with all sorts of news on commerce, brands, up-and-coming trends, and media.

He works on 2 PM, its financial assets, and the list of consultancy clients the business serves.

Prior to this, he mostly worked at the intersection of eCommerce and digital media. Most recently employed by Uncrate.com before moving on to GearPatrol.com (a Hearst investment).

In 2012, he helped co-found Mizzen+Main. There, he put in a lot of effort to develop Mizzen+Main's distinctive voice, founder-product-market fit, and cost-effective strategy.

The Morning Brew, Recode, Digiday, WWD, The Hustle, Lean Luxe, New York Times, TechCrunch, Pando Daily, Wall Street Journal, and Esquire have highlighted him.

The mastermind and creator of Shopify is one of the top e-commerce experts.

Two million companies, including Kylie Cosmetics, Allbirds, and Rothy's, used Shopify in 2021, with revenues of $4.6 billion.

Lutke was raised in Germany, where he began learning to code at 12 and dropped out of school at 16 to start an apprenticeship in computer programming.

After struggling to locate suitable software when he and a friend wanted to launch an online snowboard store, he started creating the e-commerce platform.

He knows everything about the eCommerce industry and is aware of all the new developments being made in the industry as of now.

His blog is a window to his mind and occasionally provides thought-provoking ideas.

Ina can be considered one of the first eCommerce experts. She has gotten over 20 years of experience under her belt.

She is the author of "Turn eBay Data Into Dollars" and a well-regarded expert on marketplace selling (McGraw-Hill 2006).

She has become a nationally recognized expert on eBay and eCommerce in the past few years.

Her blog provides all the wisdom and tips you need to grow your eCommerce store.

  •  Monica Eaton-Cardone

Monica is definitely one of the most impressive eCommerce experts and is the founder of Chargebacks911. 

She often writes about consumer behavior, women in tech, and eCommerce.

 Logistics TI is founded by Cathy Roberson, a research and strategic supply chain research and analysis company and consulting company for the global logistics market.

An analyst with extensive knowledge of the logistics and transportation industries.

A weekly column for Air Cargo World is also written by her.

Her blog is insightful to small business owners and retailers alike, where she often writes about the supply chain and the issues one can face from it.

He is a renowned digital marketer, CEO of Smart Insights, and author of several books about eCommerce and digital marketing. 

Co-founder and content director of the online marketing training platform and publisher Smart Insights is the digital strategist Dr. Dave Chaffey. 

The 100+ templates, publications, and courses in their team of 25+ digital marketing experts' resource library are edited by Dave. 

More than 100 countries' Premium members use their tools to plan, manage, and optimize digital marketing.

Free users have access to sample templates without charge.

Author of five popular books on digital marketing, including Digital Marketing Excellence and Digital Marketing: Strategy, Implementation, and Practice.

Dave is a keynote speaker, trainer, and consultant.

He was named one of the 50 marketing "gurus" who have shaped the industry's future by the Chartered Institute of Marketing in 2004.

On his blog, he shares the best practices and strategies to follow for growing a business from scratch.

  •  Kaleigh Moore

Before she became a freelance writer, she used to own a successful eCommerce business where she learned all the trends and tactics firsthand.

She now has a successful eCommerce blog where she shares her experience and gives useful advice to help improve others' businesses.

ecommerce expertsMatthew is a multifaceted person, Vice president of marketing at Hubspot, social media influencer, speaker, and even an award-winning blogger.

He provides remarkable advice on eCommerce-related startups in his one-of-a-kind, well-written blogs. So now you know of all the Top E-commerce experts to follow for inspiration. But at the end of the month, these blogs are great because they drive great traffic and provide value to the readers. 

And remember, one of the most effective ways to add value and enhance your brand presence is by engaging a leading brand reputation agency to automate your site and product reviews.

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