Search engine optimization (SEO) is an essential element for any Shopify store. From helping customers find your products on Google to increasing website traffic and boosting your visibility, SEO can make or break your business’s ability to succeed online. But how do you know what SEO plugin to use? And which one will give you the most bang for your buck? With so many options available, it can be difficult to decide which one is right for you. That’s why we’ve compiled a list of the best SEO plugin for Shopify stores. Read on to discover what they are and how they can help you improve your online presence.
Shopify stores and SEO
Shopify stores are known for their ease of use and flexibility, but did you know that they can also be a great platform for SEO? The right Shopify SEO plugin can help you to get your store found by more potential customers, and there are a few things to look for when choosing the best one for your needs.
One of the most important features of any Shopify SEO plugin is the ability to add metadata to your products and pages. This helps search engines to understand what your store is about and index it accordingly. Without this crucial feature, your store may be lost in the shuffle.
Another important consideration is whether or not the plugin supports rich snippets. Rich snippets are a special kind of code that allows you to provide additional information about your products and services in search results. This can help to increase your click-through rate, as potential customers will have a better idea of what they'll find on your site before they even click through.
Finally, you'll want to make sure that the plugin you choose integrates seamlessly with Shopify's checkout process. A good plugin will make it easy for customers to complete their purchase without leaving your site, which can help to boost conversion rates. To fully leverage the benefits of SEO plugins, partnering with a Shopify Plus marketing agency can amplify your store’s marketing strategies, ensuring both optimized visibility and increased sales.
When it comes to Shopify SEO plugins, there are a lot of great options available. However, these three considerations will help you to narrow down the field and choose the best one for your needs.
The benefits of using an SEO plugin
An SEO plugin can help your Shopify store in a number of ways:
- It can help you to optimize your website for the search engines, which can result in improved rankings and more traffic.
- It can help you to manage your website's metadata, which can be important for both the search engines and your customers.
- It can help you to create sitemaps, which can be important for both the search engines and your customers.
- It can help you to monitor your website's backlinks, which is important for both the search engines and your customers.
Best SEO plugin for Shopify stores
There are many great Shopify plugins that can help you with your SEO. Here are 10 of the best:
1. SEO: Image Optimizer Page Speed
Key features at a glance:
- Instant page speed and score booster: Image optimization, Smart speed, Lazy load
- Optimize SEO ranking: Meta tags, Local business, Google structured data, etc.
- Auto SEO Audit for the product, collection, blog post and other pages
- Broken link detection and page redirection
- SEO report: SEO issue, Automated Email Notification, Image Optimization...
Best used for:
- Increase the chance of capturing customers by increasing page speed and making site loads faster
Price:
- 14-day free trial.
- Free plan available. Additional charges may apply.
2. SEO, Image optimizer & Speed
Key features at a glance:
- SEO booster & Powerful sitemap SEO optimizer to boost SEO rankings.
- Auto page speed optimizer for site speed boost through lazy load.
- One-click image SEO, image compression, image resize, alt text generator.
- Broken link detection and 404/301 redirect feature to never lose traffic.
- JSON-LD, meta generator, lazy load, and script control for an optimized store.
Best used for:
- Sitemap SEO image optimizer & page speed booster with redirects & lazy load to improve site speed.
Price:
- Free plan available. Additional charges may apply.
3. SearchPie: SEO Booster & Speed
Key features at a glance:
- Stay aware of all SEO issues via up-to-date reports
- Bulk Update Meta titles, Meta descriptions and Alt tags
- Speed up loading time with Instant page, AMP, Image Compressing...
- Improve website's credibility with Long & 404 URLs auto detected & navigated
- Make your site readable to Google with Auto Rich Snippets JSON-LD
Best used for:
- SEARCH PIE is a powerful and user-friendly app that helps boost Google visibility and site speed
Price:
- Free plan available. Additional charges may apply.
4. BOOSTER SEO & IMAGE OPTIMIZER
Key features at a glance:
- Improve page load speed and SEO scores with our bulk image compression engine
- Ensure your meta tags are relevant and optimized to rank and convert
- Use our AutoPilot feature to find and fix SEO issues based on customizable rules
- Monitor and automatically redirect broken links that are hurting your SEO
- 24/7 live chat human support for when you have questions or need a hand
Best used for:
- Save thousands of dollars & countless hours with our all-in-one SEO tools built to improve rankings
Price:
- 1-day free trial.
- Free plan available.
5. Smart SEO
Key features at a glance:
- Generate relevant product Meta Tags instantly and save time and effort.
- Optimize your page speed thus providing better UX and ranking higher in SERPs.
- Provide JSON-LD structured data so that Google understands your store better.
- Automatically detect and fix broken links in your store.
Best used for:
- Put your SEO on solid ground, improve rankings, drive more organic traffic, and boost sales.
Price:
- 7-day free trial.
- Free plan available. Additional charges may apply.
6. SEO Image Optimizer Wizard
Key features at a glance:
- Optimize all of your product images in one-click & improve site speed.
- Benchmark your store with the results of successful online stores.
- Enjoy our image optimizer to improve your site's upload time and SEO.
Best used for:
- SEO image optimizer. Optimize your images, site speed & generate an SEO report with action items.
Price:
- Price: Free
7. SEOAnt ‑ SEO & Image Optimizer
Key features at a glance:
- Detailed on-page SEO scan report guides the direction of website optimization
- Compress images and optimize Alt tags in bulk
- Structured data: Boost search visibility and click-through rates
- Exchange backlinks to boost your domain authority
Best used for:
- Provide comprehensive SEO optimization feature to optimize the search ranking of your website
Price:
- Free plan available
8. SEO King
Key features at a glance:
- Bulk resize, edit, and compress photos
- Generate articles and product content using AI
- Auto-translate optimized content for additional languages
- Extensive documentation and live-chat assistance
Best used for:
- Powerful SEO toolkit for your products, pages, and photos. Scan and optimize your entire shop!
Price:
- Free plan available
9. Plug In SEO
Key features at a glance:
- Run an audit for SEO problems and fix them with simple step-by-step instructions
- Try JSON-LD structured data, broken link fixing, and keyword targeting to gain rank
- View helpful videos, and detailed SEO articles, or get help from our support team
Best used for:
- Plugin SEO is an app for store owners to increase their traffic and sales through SEO optimization.
Price:
- 14-day free trial.
- Free plan available. Additional charges may apply.
10. Webrex ‑ SEO Schema Breadcrumb
Key features at a glance:
- Rich Schema - Breadcrumb, Carousel, Article, How to, FAQ, Product, and Recipe
- Remove double schema warnings along with GSC warnings.
- Integration with more than 10 review apps
- 24/7 Expert support
Best used for:
- Schema for Rich Snippets: increases SEO and Google rankings
Price:
- 7-day free trial.
- Free plan available. Additional charges may apply.
How to choose the right SEO plugin for your store
There are many SEO plugins available for Shopify stores, so how do you know which one is right for you? Here are some things to consider when choosing an SEO plugin:
- Ease of use: Choose a plugin that is easy to use and understand. You don’t want to spend hours trying to figure out how to use it.
- Features: Make sure the plugin has all the features you need. Some plugins have more features than others, so choose one that has the features you need.
- Support: If you run into any problems, you want to be able to get help from the plugin developer quickly. Make sure they offer good support in case you need it.
- Price: There are both free and paid plugins available. Choose the one that fits your budget and needs.
Conclusion
From improving page load speeds to optimizing meta tags and titles, there are plenty of SEO plugins available for Shopify stores. We hope these 10 best SEO plugins will help you get the most out of your online store. Remember that while using an SEO plugin is a great way to boost your visibility on search engines, it's not enough on its own; make sure that you also create quality content and use other popular digital marketing strategies as well. Good luck with optimizing your Shopify store!