Whether you’re a startup, existing business, or e-commerce store, one of the best ways to increase your visibility and draw more customers to your shop is through Shopify app store ads. But not all apps are created equal; some are better than others in terms of design, usability, and effectiveness. In this post, we’ll take a look at 10 of the best Shopify app store ads on the market right now so that you can make an informed decision about what might work best for your business. With these top picks, you’ll be able to reach new audiences, drive more conversions and sales, and ultimately grow your business!
What are App Store Ads?
Assuming you are referring to the Google App Store:
Google App Store ads are a way for developers to promote their apps on the Google Play store. They appear as banners or interstitials between search results, and can also be displayed on app pages and within apps themselves. When a user clicks on an ad, they are redirected to the app's page on the Google Play store.
App store ads can be a great way to increase visibility for your app, especially if it is new or not well-known. However, they can also be expensive, so it is important to consider your budget before deciding whether or not to use them.
The 10 Best Shopify App Store Ads
1. Google, Facebook & Insta Ads
Key features at a glance:
- Launch Campaigns Faster
- Increase And Retarget Traffic
- Get PPC Expert Support
Best used for:
- Acquire new and retarget existing buyers with automated funnel campaigns on Facebook and Google.
Price:
- From $29.99/month
2. Ako Marketing: Retargeting Ads
Key features at a glance:
- Create Instagram Reels promotion campaigns with coupons for potential customers
- Customize your Ako Marketing Funnel for better customer retargeting journey
- Customize Facebook product feed with Shopify collections and products sync
- Add loyalty and social login widget on your store to convert more members
Best used for:
- Create Instagram Reels promotion campaigns. Customize your Marketing Funnel to engage customers.
Price:
- Free plan available. Additional charges may apply.
3. Pencil ‑ AI video ads that win
Key features at a glance:
- Generate static & video ads automatically from your branding & assets
- Predict which ads will win for you before spending money on testing
- Get insights on which of your ads are working vs. your sector (and why!)
- Automate the manual process of launching and testing ad creative
Best used for:
- Pencil is a creative AI platform that generates Facebook & TikTok ads predicted to win.
Price:
- Free plan available. Additional charges may apply.
4. StoreYa: Google Ads & Shopping
Key features at a glance:
- Our automatic bid optimizer will help you get the most cost-effective bid.
- We will enrich and optimize your products feed for Google Shopping.
- We will set up your Google ads keywords and optimize them in real-time.
- Our AI will constantly use the most suitable advertising method for your store.
- Google ads & Facebook ads budget is included in all of our plans
Best used for:
- Let us scale your business with Google ads and Facebook ads using our unique AI technology.
Price:
- From $120/month
5. AdMonks: Automated Retargeting
Key features at a glance:
- Seamless integration of your product catalog with Facebook and Instagram
- Dynamic remarketing ads’ set up
- Customer photo reviews campaigns
- Lifestyle product catalog
Best used for:
- Create powerful remarketing campaigns, target them to the right people and get more sales - all with
Price:
- Free to install. Additional charges may apply.
6. Facebook Ads, Google Ads & SMS
Key features at a glance:
- Creation of tracking pixel, Facebook feed & merchant center (or use existing)
- Easy ads creation on Google Ads & Facebook Ads with 24/7 optimization
- Business Analytics module with dozens of dashboards and actionable insights
- Dynamic customer segments builder for personalized marketing
- Powerful SMS marketing & email marketing modules
Best used for:
- Run data-driven ads on all channels from one place, get more customers at lower costs & drive growth
Price:
- 14-day free trial.
- From $99/month. Additional charges may apply.
7. Retargeting for Google Ads
Key features at a glance:
- Run dynamic ads on Google Display Network based on user behavior.
- Product Images, prices & other info are pulled from Google Merchant Center.
- Automatically create retargeting audiences in Google Ads for easy targeting.
- 1-click integration with Google Ads & Google Merchant Center.
- No technical background required - No code change or theme file edits.
Best used for:
- Install Dynamic Google Ads Retargeting Pixel & run Retargeting Ads in 2 clicks.
Price:
- 7-day free trial.
- Free plan available.
8. Snapchat Ads
Key features at a glance:
- Sync your catalog so your product information is always up to date.
- Create full-screen, engaging ads that inspire action and drive results.
- Reach the right customers at the right time with Dynamic Shopping Ads.
- Measure the effectiveness of your campaigns with metrics like return-on-ad-spend
- Optimize campaigns to drive purchases with the Snap Pixel.
- Seamlessly build your brand and grow sales on Snapchat.
- Reach a highly engaged audience that spends over 30 minutes on Snapchat daily.
- Easily create two types of campaigns from within Shopify’s Marketing tab.
Best used for:
- Easily create customized ads. Reach Snapchat’s unique audience and drive meaningful engagement.
Price:
- Free to install. Additional charges may apply.
9. Nabu Tracking for Google Ads
Key features at a glance:
- Fix tracking errors like duplicate conversions & missing conversion values.
- Enhanced conversions support - send first-party data in a privacy-safe way.
- Option to send shipping and taxes as conversion value.
- 1-click integration with Google Ads. Support for Agency/MCC accounts.
- No technical background required - No code change or theme file edits.
Best used for:
- Accurately track Conversions with the 1-click install of Enhanced Google Ads Conversion Pixel.
Price:
- 7-day free trial.
- Free plan available. Additional charges may apply.
10. Adwisely | Social & Google ads
Key features at a glance:
- Prospecting (Traffic) campaign on Facebook & Instagram | Get brand new customers
- Retargeting on Facebook & Instagram | Re-engage visitors & cart abandoners
- Special Offer campaign on Facebook | Promote flash sales, short-term deals etc.
- Google Shopping campaign | Target both brand new and returning store visitors
- TikTok campaign | Reach out to more than 1B of potential customers
Best used for:
- Adwisely lets you create & manage automated Facebook, Instagram, Google & TikTok ads in few clicks
Price:
- Free plan available. Additional charges may apply.
How to Create a Shopify App Store Ad
When you're ready to start creating your Shopify app store ad, there are a few things you'll need to keep in mind. First, you'll need to create a catchy headline that will grab attention and make people want to learn more about your app. Next, you'll need to create an engaging description that tells potential customers what your app can do for them. Finally, you'll need to choose some high-quality images or videos that show off your app in its best light.
Once you've got all of that sorted, you're ready to start creating your ad. To do this, simply log into the Shopify App Store and click on the "Create Ad" button. From there, you'll be able to select the format of your ad (image, video, or carousel), and then upload your content. Once your ad is live, people will be able to see it when they search for apps in the Shopify App Store, and they may even share it with their followers on social media.
Conclusion
Shopify app store ads can be a great way to help your business stand out from the crowd and drive more sales. We hope this guide has provided you with some ideas for creating compelling Shopify app store ads that will grab potential customers’ attention, encourage them to click through, and ultimately make a purchase. Make sure to experiment with different ad designs, copywriting techniques, and targeting options in order to get the best results possible. Good luck!
