How To Add Products And Services to Google Business Profile

Your Google Business Profile is more than just a basic listing — it’s a complete storefront where your Products and Services can highlight what makes your business unique. By adding Products and Services to Google Business Profile, you showcase your offerings directly in your profile, creating a richer experience that gives potential customers the information they need to choose your business over competitors.

Using these features correctly helps you capture more attention, improve local SEO rankings, and convert more searchers into loyal customers. From detailed service descriptions to eye-catching product photos, every element you add builds trust and increases the chances of turning searches into sales.

Let’s dive deeper into how you can optimize the Products and Services sections on your profile to make your business stand out on Google Maps and Search.

 

Optimize Your Services Feature to Showcase Offerings Clearly

Before adding services, make sure your profile is fully optimized. Our guide on completing your Google Business Profile covers every essential section you need to fill out for maximum performance.

The Services section in your Google Business Profile allows you to detail the services your business provides in a well-organized and searchable format. Depending on your business’s Primary Category, you might see two variations: an older version that supports up to 1,000-character descriptions and pricing fields, or a newer, slightly restricted format.

Services are linked to both your Primary and Additional Categories, ensuring your offerings stay well-organized and relevant.

How to Structure Your Services:

• Service Name: Accurately name the service, or create a custom label.
• Pricing Details: Indicate if the service is "Free," has a "Fixed Price," starts "From" a certain amount, or leave it blank if pricing varies.
• Service Description: Officially, descriptions are limited to 300 characters, but it’s common to see longer text (even up to 900+ characters) appear live on Google Maps. Make every word count.

Tip: Always prioritize user-friendliness. Clear, helpful descriptions outperform keyword stuffing.

Once you update and publish your services, they will be visible mainly in Google Maps, where users can access a dedicated "Services" section linked to your listing.

After adding or updating your services and descriptions, you should check how your changes affect your local search performance. Use GTrack, a free tool that lets you see exactly where your business ranks on Google Maps for your key services and keywords. Running a scan in GTrack helps you monitor improvements and understand if your updates are helping you climb higher in local results.

Why Accurately Listing Services Matters:

• Show searchers exactly what you offer without extra clicks.
• Help Google trigger "Justifications" when your service matches user search queries.
• Improve local SEO relevance by aligning services with searcher intent, and learn why Google reviews matter since they complement your services by boosting trust and visibility.

Google's Suggested Services and Why They Matter

Google often suggests services based on user searches and other behavioral data. You should:

• Monitor and accept/reject Google's service suggestions through your GBP dashboard.
• Add custom services if something important is missing.

Real Example: A marketing agency once had "faucet repair" suggested as a service — clearly unrelated! This is why regular monitoring and corrections are necessary to keep your listing accurate.

Industries Most Likely to Have Services Feature:

• Lawyers
• Dentists
• Hotels
• Pest Control Companies
• Jewelry Stores
• Marketing Agencies
• Construction Equipment Suppliers
• Insurance Brokers
• Pediatricians
• Music Schools
• Moving & Storage Services
• Contractors and Electricians
• Photographers
• Daycare Centers and Preschools

Pro Tip: Google can occasionally add or remove services automatically based on customer feedback, third-party sources, or AI analysis. Always review the "View Updates" or "Accept Changes" options to maintain profile accuracy.

Additionally, only Google-suggested services currently impact local SEO rankings, while custom-added services do not. Managing these properly boosts your ability to trigger Justifications in search results.

To manage your Services, log in to the New Merchant Experience (NMX) and navigate to the "Edit Services" section.

When your listed service matches exactly what a customer is searching for (such as "provides dog grooming"), your business profile stands out even more. In these cases, being specific and clear greatly benefits your visibility and trustworthiness.

Of course!
Here's a step-by-step rewrite of your Products section with even more detail, using a fresh structure and professional wording (keeping the same idea but expanding it nicely):

Optimize Your Product Features to Boost Engagement

The Products section of your Google Business Profile is a powerful tool that allows you to highlight individual products, services, or offerings with a high degree of visibility. Unlike the Services feature, which focuses more on textual information, Products combine imagery, detailed descriptions, pricing, and direct action buttons — all strategically placed high up in your Knowledge Panel.

This visual, action-driven format makes the Products feature an essential tool for grabbing attention, guiding customer actions, and driving conversions.

Want to go beyond products? Explore how Google Posts can engage your audience and keep your listing fresh with timely updates.

Why the Products Section is So Powerful

• Prime Placement: Products are displayed above many other sections in your business profile, making them one of the first things a customer will see.
• Visual Impact: Each Product includes an eye-catching photo that draws attention immediately.
• Immediate Actions: You can add buttons like Order Online, Buy, Learn More, or Get Offer, helping to reduce friction and speed up decision-making.
• Direct Phone Access: A Call Now button appears automatically with your Product collections, making it easy for customers to call your primary number.

Products are not just nice extras — they act like mini-ads inside your Google listing.

How to Add Products to Your Google Business Profile

Here’s the exact step-by-step process:

• Go to the New Merchant Experience (NMX): Log into the Google account that manages your business, search for your business name, and find the "Edit Products" option.

• Upload a Photo: Choose a strong, clear photo.
  • Recommended size: 1200 x 900 pixels.
  • Minimum size: 1200 x 1200 pixels.
    (Photos appear slightly cropped on mobile previews, so double-check how they display after uploading.)
• Enter Product Name: You have up to 58 characters for the product title. Make it descriptive but short.
• Assign a Category:
  • Use an existing one or create a new one (example: "Winter Collection," "Consultation Packages," "Special Services").
  • If a category has no products left, Google automatically removes it.
• Set a Price (Optional): You can list a fixed price, a price range, or leave it blank if pricing varies.
• Write a Description: You can write up to 1,000 characters. Focus on key benefits, features, and why it’s valuable.
• Add a Link: Insert a direct URL to the product page on your website if applicable.

• Save: Your Product will show a "Pending" label until reviewed. It often becomes live in a few hours, even if still marked as pending.

Where Products Appear on Your Profile

Products show up across multiple customer touchpoints:

• Desktop Knowledge Panel (on the right side of Google search results)
• Mobile Search under the “Products” tab
• Google Maps in the profile overview and details section

They are displayed in a visually rich "Explore categories" layout and are sticky, meaning they stay published until you choose to update or remove them. Products do not expire automatically, unlike Posts.

Remember, high-quality visuals don’t just help with Products; they’re critical for your entire profile. Learn how photos and videos improve your Google Business SEO and attract more customers.

Access to the Products Feature

Access to the Products feature can vary based on your Primary Category. It's most commonly available for:

• Car Dealerships
• Roofing Contractors
• HVAC Companies
• Self-Storage Facilities
• Law Firms
• Optometrists
• Retailers and local shops

Important:

• Small to medium-sized businesses typically get full access to manually add products.
• Large multi-location businesses usually have to manage product listings through Google Merchant Center or Pointy for local inventory integration.

If you sell physical goods, it’s worth exploring integration options to supercharge your visibility, especially if you’re eligible for the See What's In Store feature via Pointy.

Key Benefits of Well-Optimized Products

• Increased Click-Through Rates: Visuals and CTAs drive more engagement.
• Improved Local Search Visibility: Well-optimized products with good descriptions and CTAs may improve your relevance in local searches.
• Enhanced Customer Journey: Reducing steps between discovery and action increases conversions.
• Call Button Boost: Customers can instantly call your business with fewer clicks.

Final Tips for Using the Products Feature

• Use High-Quality Photos: Poor images hurt credibility. Professional-looking pictures can make a huge difference.
• Double Check Display on Mobile: Mobile is the most common way users browse Google listings today. Preview how your Products display.
• Add Tracking: Use UTM parameters on all links to track clicks and sales.
• Keep Products Updated: Showcase your seasonal, best-selling, or new items regularly to keep your listing fresh.
• Use Clear CTAs: Strong action words like “Order Online” or “Buy Now” encourage faster customer actions.
• Remove Outdated Items: If you discontinue a service or product, clean it up in your profile to maintain credibility.