We live in the digital age, where staying connected is just a matter of clicks. Most of our communications have moved online. Our day-to-day dealings are carried out through chats, social media, messengers, and several other ways of online communication.
Social media marketing has become an integral part of every marketing strategy. People have been using this tool for business advertising for over a decade.
With 2.936 billion monthly active users, Facebook has become an instrumental tool for businesses to link to their audience and gain valuable insights. Considering these figures, Facebook for business is no longer optional; it is essential.
So in this post, we will teach you how to get reviews on Facebook and use them in your business’s best interest. Without further ado, let’s get to the topic.
Why Should Businesses Know How to Get Reviews on Facebook?
There are two reasons why Facebook business page reviews are important for marketers.
- Facebook Business pages without reviews appear deceptive. Positive reviews add more credibility to a business’s profile.
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- When someone uses Google to search for your business, Facebook reviews may appear on a result page. Moreover, search engines consider stars rating while ranking a company in search results.
Facebook Reviews: What Businesses Need to Know
Transparency is an important factor that builds a customer’s trust in your brand. Accepting direct reviews on your social media posts is one of the best ways to keep the communication between you and your audience transparent.
Reviews are important for any business, be it big or small. However, these reviews hold more power for a small company as startups often look for potential customers on social media. Since social media is free and everyone has access to it, people read online reviews while deciding to purchase from a local business. People also prefer publicly sharing their thoughts about a product or service rather than messaging the company.
Facebook pages without customer reviews are often deemed shady. The Facebook algorithm is smart, meaning companies should strive for positive reviews on their Facebook page. Only a well-optimized Facebook page can beat the algorithm.
Facebook has recently turned reviews into recommendations. So, if someone recommends a business to a friend over Facebook, it will appear in the business’s Reviews Tab. The platform has also been expanding this functionality to the user’s feed.
The Word-of-mouth of one satisfied customer is an opportunity for you to sell to another potential customer. This means your happy customers can create new business opportunities for your brand. This also indicates that turning the Facebook marketplace into an integral sales channel can result in unprecedented growth for a business.
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How to get reviews on Facebook page?
So now, let’s get into action and learn how to get reviews on Facebook page. There are a few ways you can do so. Let’s look at the most relevant ones.
Enable Reviews Tab on a Facebook Page
Adding Facebook Reviews Tab to your Facebook page is just a matter of clicks. Here are the steps you need to follow:
- Go to your Facebook page
- Go to the “Settings” section
- Navigate to the ‘Templates and Tabs’
- Select the ‘Reviews’ tab from the list of the tabs and activate it
There you have, the Review tab appearing on your Facebook page. The tab will look something like this:
If you don’t find this option in the settings, there might be an issue with the category you have chosen for your Facebook page. To change it, you need to go to -> Click “About” -> Click Edit “Category” -> choose the correct category that clearly defines the nature of your business.
Review Links creation for sharing across multiple platforms
The first step in how to get reviews on Facebook is to create review links that you can share with your audience, including your existing customers, people who have subscribed to your email, and website visitors. There are various ways to create Facebook review links to share with your target audience.
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Tech-savvy people who don’t use WordPress can use their server to create a redirection using the .htaccess file. It is a line of code that will redirect users to your Facebook page review tab. However, if you use WordPress, you can use one of the following two options.
Pretty Links
One of the easiest ways for non-tech people to create review links for their Facebook Page is by installing “Thirsty Affiliates”. This tool not only creates short links and makes it easier to share Facebook review links across your social platforms but also lets you view the link's statistics. This feature makes it a great analytical tool for your social media marketing strategy. Here are the steps required to create review links using Pretty Links:
- Copy the URL of your Facebook Review Page and paste it into the bar.
- Shorten the URL by replacing it with words like Facebook Reviews or Rate Us, and you are good to go!
You can share the link across multiple social media and other digital platforms to request reviews for your Facebook page.
Yoast Tools
- Yoast Tools can also create a redirection for your Facebook Review page. All you need to do is go to the Admin Panel, navigate the SEO Tab, and click Tools.
- You will be redirected to the next screen, where you will find “File Editor.” Click the option.
- The next step is like editing the .htaccess file on your server. However, Yoast makes accessing and sharing files much easier across different platforms.
- All you got to do is to add a redirection, for example, Redirect 301 /facebook/ https://www.facebook.com/pg/reading&writingmedia/reviews/
- Add the URL for your own Facebook review page
- Save by clicking on the “Save” icon
- And now you are good to share the new link across your communication platform. The shortened link will also be easy to remember.
Brand your emails with Facebook Review links
If you are thinking about how to get reviews on Facebook business page, you need to share your Facebook review link across multiple platforms you use to connect with your clients. Email is the best platform for that. The review link can be added to the email footer for the readers to see and click in case they want to review one of your products or services.
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Active Promotion of the Review Link
Wondering how to get more reviews on your Facebook page? All you need to do is actively promote the link wherever you can. To make that easier, you should always keep the link handy during online interactions or while connecting with customers through chats.
You can end the conversation with the link to your Facebook review page while interacting with your client through WhatsApp, Instagram, LinkedIn, Slack, or Facebook. You can request satisfied clients to leave a positive review on your Facebook page by dropping the link in the chat.
Improve Your Facebook Business Page Engagement for Likes, Follows, and More Reviews
Dropping review links across your social platforms is a great way to promote your Facebook Business page. By dropping the link, you subtly request your potential customers to follow you if they haven’t already. Sharing the link also makes it easier for the clients to see the posts and content you have recently posted on the social media platform.
The notion of touch points also plays an important part in building consumers’ trust in your brand. The Facebook review link can also be part of your company’s branding. It adds to the credibility of your business.
You can share the link with the people who engage with your Facebook posts. All you need to do is to open a recent piece of media you have posted and go through the list of people who have liked it. You can invite those who have not selected your business page through the link. If they have engaged with your content, the chances are that they will like the page as well.
Sources: Adobe Stock
It is easier to get positive reviews on your Facebook business page if your business is widely trusted.
Adding Review Widgets to The Company’s Website
Effective business promotion requires you to learn how to get reviews on Facebook. Positive reviews boost the credibility of your business. Facebook reviews can also be posted on the company’s website. They will serve as social proof of your business’s credibility. However, that’s not the only way to improve your website.
You can embed the review widget on your website. People tend to click anything social media related they find on a website. Again, the easier you make it to leave reviews, the more people will do so.
Facebook reviews have also been found to help websites with ranking. However, it is unclear if search engines can index reviews embedded on the website. But they can be used to enrich the website with user-generated content.
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Even though the comments under blog posts impact the website's ranking, it is unclear whether the embedded content does the same.
Look for the Right Template
The template you use for your business page should match its nature. You can choose a suitable template for your business by following these steps:
- Go to your business page and look for Settings. Press the Edit Page button available on the tab present on the left side.
- You find the option to “Edit” next to the current Template option
- Select the template that aligns with your business type and best suits the user experience you want to offer.
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Ensure the availability of the Review Tab on the Facebook page
Adding a review tab to your Facebook page is simple. However, some people may find it difficult to set it up. Business pages set up as a generic type don’t show the review tab. To change that, you need to enter the “About Tab” option available on the left of the page and look for “Edit Page Info” to click on the right side. It is present right below the call to action.
You can just add the name of your city if you are not comfortable sharing your address and similar details. Your Facebook Review Tab is set up and ready to receive reviews from your customers.
If you are still confused about how to set up a review tab, don’t worry. Just play around with the template. You will find it somewhere in the Address Setting.
Offering Rewards in Exchange For Reviews
One of the best ways to get more reviews on your Facebook page is to incentivize them. You can make your customers aware of the “check-in” facility by putting signs across the sitting area, the reception, or the checkout point.
When people check in at a location, they get a message from Facebook asking them to review the place they have just visited. Sometimes, users do leave a review, sometimes they. This is a great feature for businesses that want positive reviews on their business page. It subtly prompts people to create reviews for the business they have recently dealt with.
Before incentivizing the reviews, check Google, FCC, and Facebook community guidelines.
Use Viral Marketing Tactics
Another great way how to get reviews on Facebook is using online viral marketing software, Vyper. This software allows brands to create contests. According to the rules, the people who leave reviews on Facebook posts have a higher chance of winning. That's why it is important to understand how to get reviews on Facebook.
Please note that Facebook doesn’t favor businesses incentivizing reviews. You might break some FTC rules by offering rewards for Facebook reviews.
Adding a gamification feature to your social media marketing strategy can win you positive reviews from customers. This is because people won’t miss a chance to win a tempting prize. Reviews left by the people who want to win can be a great promotion for your business.
Use Facebook Messenger to Request Facebook Reviews
Another great way to generate reviews for your Facebook page is using Facebook Messenger chatbot. You can request reviews from your satisfied customers through messenger. You can use this opportunity to get better results and more reviews for your Facebook page.
What to do about negative reviews?
Negative reviews are nothing to be worried about unless they go against community guidelines or a policy. The best way to deal with negative reviews is to accept your shortcomings and respond professionally.
Reviews, good or bad, increase your Facebook Business page engagement. They add more user-generated content to your profile. Responding to complaints with confidence conveys a positive image of your brand.
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Do Facebook Reviews Matter?
Now that you’ve learned how to get reviews on Facebook page let’s understand why and how reviews matter.
Leading social media platform
Facebook is the most used social media platform of all.
There are over 2.2 billion active monthly users. YouTube follows it with 1.5 billion users. Instagram takes seventh place with 800 million users. Since it is the most widely used social platform, people use it as their go-to source of information for a product or service. They turn to Facebook reviews to decide whether to buy a product.
Go-To source of information for online buyers
Around 52% of internet users aged 25 to 34 write reviews online. Approximately 47% of the younger audience between the ages of 16 to 24 are also found reviewing businesses online.
Over 45% of the older users aged 35-44 are also found to have left online business reviews. The survey also revealed that 28% of the users read online reviews on social media before spending money on a product or a service.
Great tool for brands looking to build a positive brand presence
Good reviews are the best promotion for any business. Studies have shown that product reviews on social media, especially Facebook, influence purchasing decisions.
68% of shopping decisions are influenced by social media reviews, whereas 23% of the participants revealed that social media recommendations influence their purchasing behavior. This indicates online reviews play an instrumental role in forming a brand’s image in the consumers’ eyes.
Source: Adobe Stock
Key Takeaway
Incorporating Facebook reviews into your social media marketing strategy can do wonders for your business. However, we know it might be a complicated process for those busy with the money-making aspect of their business. This guide has thoroughly explained how to get reviews on Facebook.
More importantly, you can also engage the best reputation management agency like Wiremo to effectively manage your business’s online reputation.
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